At Samsung, we believe that technology is so much more than a device—it’s an experience. Our technology has the ability to bring families together, even if they’re separated by thousands of miles. We can show people the majesty of standing on the top of a mountain, or the wonder of diving under the ocean, all with a single device. We don’t just make technology, we make magic and ignite awe. This holiday season, we want to bring that power to connect, delight and inspire to everyone, and to show them what’s possible with our mobile products. We want to give the Gift of Galaxy.

It all starts with Virtual Reality (VR) powered by a Samsung Galaxy phone1. This holiday season, we’re telling the next chapter in our VR story, and bringing incredible experiences to life with a new spot we call, Unwrap the Feels. To capture the warmth and spirit of the holiday season, Unwrap the Feels focuses on families, coming together, and sharing special moments. It’s candid and raw, showing the range of powerful emotions and reactions when people immerse themselves in new VR worlds.

And now, we’ve made it easier than ever to bring that VR experience home for the holidays. Starting on Thanksgiving through November 28, you can buy a Galaxy S7 edge or Galaxy S7 and get a Gear VR gift pack, which includes a free Gear VR plus Oculus content bonus. So for a limited time, your new phone will come with new, immersive VR experiences. It’s the gift that keeps on giving.

That’s not the only way we’re planning to spread the holiday cheer this year. This season, the Samsung blue box will become synonymous with a magical gift-giving experience —one that delights and wows. As such, Samsung 837 will be transformed into a larger than life blue box as well as unveil its holiday windows, on Wednesday, November 23 through New Year’s Day. During this time, guests will have an opportunity to partake in festive holiday events and receive special surprises. We’re also launching a new VR experience—our own take on Santa’s sleigh ride. We’ll have more to share about this and more in the next few weeks, so stay tuned.

Samsung 837 Blue Building Gift of Giving

Samsung 837

We’ve designed Samsung technology to bring joy to people’s lives—from the smile you get when a VR experience unfolds all around you, to the warm feeling you experience when you buy a present for your loved one with your Galaxy phone. We want this holiday season to be special for all our customers, and we’re using Samsung technology to make it happen—one smile, one gift and one magical experience at a time.

1 Gear VR is compatible with the latest Galaxy phones, including Galaxy S7, Galaxy S7 edge, Galaxy Note5, Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+.

About the Contributor

Marc MathieuMarc Mathieu Headshot
Chief Marketing Officer

Marc Mathieu, chief marketing officer at Samsung Electronics America, is a storied marketing veteran known for developing talent, digital innovation, and driving big ideas across the business. As CMO, he leads U.S.–based marketing across all lines of the company’s business including home entertainment, home appliances, and telecommunications. He also leads the Global Marketing Center of Excellence, designed as an incubator for marketing innovation and excellence across the company.

Prior to joining Samsung he served as the senior vice president of global marketing at Unilever where he launched the “Crafting Brands for Life” campaign and drove the company’s global marketing strategy. Mathieu also served as senior vice president of global brand marketing at Coca-Cola, where he is credited with branding Coke’s turnaround with the “Open Happiness” strategy and the “Coke Side of Life” global campaign.