{"id":15476,"date":"2017-09-15T17:32:26","date_gmt":"2017-09-15T21:32:26","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=15476"},"modified":"2019-06-18T23:07:19","modified_gmt":"2019-06-19T03:07:19","slug":"nyfw-recap-connecting-consumer-business-fashion-tech","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/2017-nyfw-connecting-with-consumer-fashion-tech\/","title":{"rendered":"NYFW Recap: Connecting with the Consumer in the Business of Fashion and Tech"},"content":{"rendered":"
\"Arthur<\/a>

Arthur Zaczkiewicz, Uri Minkoff and Zach Overton discuss the evolution of retail during WWD’s Style Dimension at Samsung 837 during New York Fashion Week<\/p><\/div>\n

For two weeks each year in New York City, the streets become a living runway for city dwellers to dress to impress and express their inner fashion diva as they attend New York Fashion Week (NYFW)<\/strong> presentations and events.<\/p>\n

This week was no different and many fashionistas also took time out to attend WWD Style Dimension<\/strong>, a two-day series of curated programming and industry-influencer panels created in partnership with Samsung 837<\/a>.<\/p>\n

\"A<\/a>

A fashion-forward audience enjoys WWD’s Style Dimension at Samsung 837 during New York Fashion Week<\/p><\/div>\n

Arthur Zaczkiewicz<\/strong>, Executive Editor of Strategic Content Development at WWD moderated the discussion, \u201cThe Evolution of Retail: Creating the Ideal Consumer Connection and Experience<\/em>,\u201d with panelists \u00a0Zach Overton<\/strong><\/a>,<\/strong> Vice President of Customer Experiences at Samsung and General Manager of Samsung 837 and Uri Minkoff<\/strong>, CEO of Rebecca Minkoff.<\/p>\n

Both Overton and Minkoff emphasized the necessity that brands find ways to form meaningful connections with consumers in today\u2019s ever-evolving retail environment.<\/p>\n

\u201cYour connections have to go beyond product. It is about the narrative and storytelling you create,\u201d said Overton<\/strong>, as he described how Samsung 837 aims to curate an experience that is akin to a two-way conversation with consumers, by focusing on interacting with them rather than speaking at them about tech and specifications.<\/p>\n

\u201cWe program the space <\/span>Samsung 837<\/strong> based on the pillars that people are passionate about so they can see how our products relate to their everyday lives, and enhance their experiences with the things that they love.\u201d<\/span><\/p>\n

Minkoff echoed Overton\u2019s sentiments when asked how his company approaches creating new retail experiences and generating content that will resonate with consumers. The key, said Minkoff, is understanding a customer\u2019s interests, needs and lifestyle.<\/p>\n

\"Samsung's<\/a>

Samsung’s Zach Overton discusses the evolution of retail during WWD’s Style Dimension at Samsung 837 during New York Fashion Week<\/p><\/div>\n

\u201cThis information allows brands to create content and experiences that caters to their audience on a personal level, creating a deeper connection with the brand. We are incorporating this at all of the Rebecca Minkoff stores to ensure each experience is unforgettable for everyone that walks in our doors,\u201d explained Minkoff.<\/strong><\/p>\n

Overton went on to explain that successful tech retail experience parallels the fashion industry in that \u201ctry before you buy\u201d is a huge component and driver of purchase intent. \u201cWhile consumers can look at the specifications online, they often\u00a0experience an ‘ah-ha’\u00a0moment when\u00a0interacting with products in our space, witnessing\u00a0firsthand how our devices reduce friction points in their lives and enhance\u00a0everyday experiences.\u201d<\/p>\n

Both agreed that all brands, including luxury brands, need to serve as a lifestyle brand in order to connect with their audiences and noted one effective way to achieve that is through partnerships.<\/p>\n

\u201cIt\u2019s important that brands collaborate with one another and aren\u2019t scared to share that voice,\u201d said Overton, adding,<\/strong> \u201cSamsung 837 acts a physical space where we can bring our\u00a0collaborations and partnerships to life and connect with our audiences in new and innovative ways.\u201d<\/p>\n

For more information on happenings open to the public at Samsung 837 check out the <\/em>events page.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For two weeks each year in New York City, the streets become a living runway for city dwellers to dress to impress and express their inner fashion diva as they attend New York Fashion Week (NYFW) presentations and events. This week was no different and many fashionistas also took time out to attend WWD Style […]<\/p>\n","protected":false},"author":84,"featured_media":15493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[373,720,717],"blue-badge":[],"class_list":["post-15476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-retail","tag-samsung-837","tag-zach-overton"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/09\/14150553\/Arthur-Zaczkiewicz-Uri-Minkoff-and-Zach-Overton-discuss-the-evolution-of-retail-during-WWDs-Style-Dimension-at-Samsung-837-during-New-York-Fashion-Week1-e1505511208289.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/09\/14150553\/Arthur-Zaczkiewicz-Uri-Minkoff-and-Zach-Overton-discuss-the-evolution-of-retail-during-WWDs-Style-Dimension-at-Samsung-837-during-New-York-Fashion-Week1-e1505511208289.jpg","primary_category":{"term_id":45,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":45,"taxonomy":"category","description":"","parent":0,"count":80,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/uncategorized\/","term_path":"uncategorized"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/15476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=15476"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/15476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/15493"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=15476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=15476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=15476"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=15476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}