{"id":15525,"date":"2017-09-25T11:13:40","date_gmt":"2017-09-25T15:13:40","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=15525"},"modified":"2023-11-27T11:40:59","modified_gmt":"2023-11-27T16:40:59","slug":"samsung-electronics-rises-no-6-interbrands-best-global-brands-2017","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-interbrands-best-global-brands-2017\/","title":{"rendered":"Samsung Electronics Rises to No. 6 in Interbrand\u2019s Best Global Brands 2017"},"content":{"rendered":"

Samsung Electronics announced<\/span> today that it has been ranked No.6 on Interbrand\u2019s \u201cBest Global Brands 2017\u201d list with a brand value of $56.2 billion \u2013 one position up and a 9 percent increase from last year.<\/p>\n

As it has made continual strides as a global company, Samsung has ranked as one of the top 10 brands on the Interbrand rankings from 2012 to 2017, demonstrating continual growth in brand value.<\/p>\n

This year\u2019s achievement is particularly meaningful given some of the challenges that Samsung has faced, and overcome, in the past year. For example, Interbrand, in its evaluation, cited among various factors, Samsung\u2019s exemplary, fast recovery from last year\u2019s Galaxy Note7 crisis, the company\u2019s successful launches of flagship products, and its continued stellar financial performance.<\/p>\n

In particular, Samsung\u2019s mobile business reconfirmed its market leadership through the successful launch of the Galaxy S8<\/a>. Samsung\u2019s memory division also performed strongly, with its record profits contributing to the rise in brand value. Samsung\u2019s digital appliances business introduced innovative and award-winning new products, developed from deep consumer insights, like the Family Hub refrigerator <\/a>and AddWash <\/a>washing machine. Samsung\u2019s visual display division also broke new ground in the TV market with the new QLED TV<\/a> as well as The Frame<\/a>, a new lifestyle TV for the home.<\/p>\n

\u201cWe are very proud of this year\u2019s rise to number six on Interbrand\u2019s \u2018Best Global Brands of 2017\u2019 list,\u201d says Marc Mathieu, Chief Marketing Officer, Samsung Electronics America.<\/strong>\u00a0“To experience such an achievement after last year\u2019s challenges defies almost everyone\u2019s expectations. This is a true acknowledgement of the collaborative, relentless spirit of the entire team at Samsung, our partners who have provided unwavering support to help rebuild the brand over the past 12 months and most importantly, the millions of people around the world who use our products and services every day. They are the ones that told us to keep innovating- and we listened. We are more inspired than ever to keep listening and keep innovating. That\u2019s who we are.\u201d<\/span><\/p>\n

This year\u2019s Interbrand\u2019s Best Global Brands will be announced at the World Trade Center in New York City on September 27.<\/span><\/p>\n

Samsung\u2019s Growth in Brand Value<\/strong><\/span><\/h4>\n\n\n\n\n\t\n\n\t\n\t
Year<\/th>2012<\/th>2013<\/th>2014<\/th>2015<\/th>2016<\/th>2017<\/th>\n<\/tr>\n<\/thead>\n
Brand Value
\n (USD; in millions)<\/td>		32,893<\/td>39,610<\/td>45,462<\/td>45,297<\/td>51,808<\/td>56,249<\/td>\n<\/tr>\n
Brand Rank<\/td>9<\/td>8<\/td>7<\/td>7<\/td>7<\/td>6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

Samsung Electronics announced today that it has been ranked No.6 on Interbrand\u2019s \u201cBest Global Brands 2017\u201d list with a brand value of $56.2 billion \u2013 one position up and a 9 percent increase from last year. As it has made continual strides as a global company, Samsung has ranked as one of the top 10 […]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718,17548,29728],"tags":[622,30345,618,7650,987,5838],"blue-badge":[],"class_list":["post-15525","post","type-post","status-publish","format-standard","hentry","category-product-home-entertainment","category-product","category-tv-and-audio-samsung-innovation","category-product-home-entertainment-tv-home-theaters","tag-addwash","tag-best-global-brands","tag-family-hub","tag-interbrand","tag-qled-tv","tag-the-frame"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card-mobile.png","fimg_url":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card.png","primary_category":{"term_id":29727,"name":"Home Entertainment","slug":"product-home-entertainment","term_group":0,"term_taxonomy_id":29727,"taxonomy":"category","description":"","parent":29718,"count":343,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/","term_path":"product\/product-home-entertainment"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/15525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=15525"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/15525\/revisions"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=15525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=15525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=15525"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=15525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}