{"id":15853,"date":"2017-10-12T13:00:06","date_gmt":"2017-10-12T17:00:06","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=15853"},"modified":"2021-08-06T11:57:36","modified_gmt":"2021-08-06T15:57:36","slug":"samsung-ad-campaign-food-network-nyc-wine-food-festival-2017","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-ad-campaign-food-network-nyc-wine-food-festival-2017\/","title":{"rendered":"Samsung Helps Homeowners Get Ready to Get Together for the Holidays"},"content":{"rendered":"<p><a href=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/HA-Holiday_Family-in-kitchen-e1507824135603.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15877 size-large\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/HA-Holiday_Family-in-kitchen-e1507824135603-950x487.jpg\" alt=\"\" width=\"730\" height=\"374\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145947\/HA-Holiday_Family-in-kitchen-e1507824135603-950x487.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145947\/HA-Holiday_Family-in-kitchen-e1507824135603-600x307.jpg 600w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/a><span class=\"press-release-open\"><strong>NEW YORK \u2013 October 12, 2017 \u2013<\/strong> <\/span><strong>Samsung Electronics America, Inc.<\/strong>, the fastest growing home appliance brand in America for the fifth straight quarter<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, is helping holiday hosts get ready to get together with family and friends this year. With Americans already getting a jump on holiday planning, Samsung is kicking off the season with a new national ad campaign and a major presence at the <strong>Food Network &amp; Cooking Channel New York City Wine &amp; Food Festival<\/strong> presented by Coca-Cola. Style and design expert Joe Zee has also teamed up with Samsung to share his inspiration and advice to make this holiday season memorable.<\/p>\n<p>\u201cThe holidays are a special time of year, a chance to re-connect with friends and bring families together. Even in October, the anticipation and excitement is already starting to build,\u201d<strong> said Katie Cheng, Vice President, Home Appliance Marketing at Samsung Electronics America.\u00a0<\/strong> \u201cWe want to give hosts a boost with new ideas and home appliance innovations that make holiday prep easier and more fun.&#8221;<\/p>\n<p><a href=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/HA-Holiday_Oven.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15875 size-large\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/HA-Holiday_Oven-950x636.jpeg\" alt=\"\" width=\"730\" height=\"489\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145951\/HA-Holiday_Oven-950x636.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145951\/HA-Holiday_Oven-600x401.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145951\/HA-Holiday_Oven.jpeg 1133w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/a>For a fresh take on holiday planning, Samsung is partnering with<strong> Joe Zee<\/strong> for simple ideas that can make a big impact. From sprucing up your home to having the right connected kitchen appliances, Joe knows how to create a holiday party worth remembering.<\/p>\n<ul>\n<li><strong>Add Some Holiday Spark \u2013 <\/strong>It can be as dramatic as adding pops of color like on-trend cool deep blue and tropical bright orange to an accent wall. Or dispense with traditional holiday colors in place settings, napkins and centerpieces in favor of unexpected hues like deep teal mixed with gold flatware with a pale yellow accent.\u00a0 Stick with two or three shades of color, with some neutrals thrown in.<\/li>\n<\/ul>\n<ul>\n<li><strong>Add Elegance and Efficiency to the Kitchen<\/strong> \u2013 Consider\u00a0upgrading kitchen appliances for a more stylish look and game-changing efficiency. The Samsung <a href=\"http:\/\/news.samsung.com\/us\/2017-samsung-family-hub-refrigerator-announcement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Family Hub refrigerator<\/a> is the connected kitchen companion, helping people get an early jump on holiday prep. Plan ahead with the built-in calendar or sync shopping lists with you mobile phone using the Family Hub app, so you never forget an ingredient. Samsung ranges with <a href=\"http:\/\/news.samsung.com\/us\/samsung-chef-collection-premium-built-home-appliance-category\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flex Duo\u2122 double oven<\/a> technology make big meals a snap.\u00a0 Multiple dishes like the holiday turkey and all of the fixings\u00a0 can now be cooked at different temperatures in the same oven using a removable divider \u2013 turning one oven into two.\u00a0 Both appliances come in Black Stainless Steel, which adds style to any modern kitchen.<\/li>\n<\/ul>\n<ul>\n<li><strong>Layer Textures <\/strong>\u2013 When it comes to a quick d\u00e9cor change or a great entertaining tablescape, consider the sophisticated impact of layering textures. A great woven runner layer with delicate cloth napkins and various chargers and plates all bring the layering elements into play.<\/li>\n<\/ul>\n<ul>\n<li><strong>Make the Kitchen Your Holiday Hang-out Room <\/strong>\u2013 There\u2019s nothing better than a party in the kitchen, especially when you\u2019re prepping the holiday meal and have company gathered around. Lay out chairs and fun, easy munchies and a special cocktail punch \u2013 to give guests a reason to hang out in the kitchen.\u00a0 Let family and friend enjoy the prep with you, even if you don\u2019t need a helping hand.<\/li>\n<\/ul>\n<p>\u201cMy husband and I are big entertainers and the holiday season is such a magical time of year \u2013 we go all out with multiple parties and gatherings. We really want all of our family and friends to feel special,\u201d <strong>said Joe Zee.<\/strong> \u201cThat\u2019s why we make sure to plan ahead, because planning a party can be just as fun as throwing it \u2013 you just need the right inspiration to help make your holiday an occasion to remember.\u201d<\/p>\n<p><a href=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/HA-Holiday_Hero-Kitchen_Hi-res.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15876 size-large\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/HA-Holiday_Hero-Kitchen_Hi-res-950x534.jpg\" alt=\"\" width=\"730\" height=\"410\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145950\/HA-Holiday_Hero-Kitchen_Hi-res-950x534.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145950\/HA-Holiday_Hero-Kitchen_Hi-res-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145950\/HA-Holiday_Hero-Kitchen_Hi-res.jpg 1920w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/a><\/p>\n<h4><strong><u><\/u><span style=\"color: #808080\">Samsung at NYCWFF<\/span><\/strong><\/h4>\n<p>From October 12 to 15, Samsung will show its latest home appliance innovations in action at the\u00a0Food Network &amp; Cooking Channel New York City Wine &amp; Food Festival\u00a0in New York City. The Samsung Lounge, at the Northwestern Mutual Pier 92 Rooftop, will be a space of culinary creativity as notable chefs cook up holiday dishes throughout the weekend using Samsung appliances.\u00a0 At the Grand Tasting on Pier 94 presented by ShopRite, Food Network and Cooking Channel chefs will also conduct delicious cooking demo\u2019s with Samsung appliances.<\/p>\n<p><strong style=\"color: #808080;font-size: 1.4em\">National Holiday Advertising Campaign<\/strong><\/p>\n<p>Samsung has launched a new national advertising campaign that conveys the excitement of the holiday season as families get ready to get together. The 30- and 15-second television spots share a heartfelt glimpse of holiday hosts prepping meals, setting the table and gathering around to enjoy each moment together. The ads demonstrate how Samsung appliances like the <a href=\"http:\/\/news.samsung.com\/us\/2017-samsung-family-hub-refrigerator-announcement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Family Hub <\/a>and <a href=\"https:\/\/news.samsung.com\/us\/samsungs-new-wi-fi-range-brings-new-era-connectivity-convenience-kitchen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flex Duo oven <\/a>can bring a little joy to holiday meal prep and cooking for friends and family.<\/p>\n<p>From now until November 29, Samsung is offering more than 30% off select kitchen packages featuring Samsung Family Hub and Samsung kitchen ranges with Flex Duo\u2122.<\/p>\n<p><em>To view Samsung\u2019s newest TV ads, visit the <\/em><a href=\"https:\/\/www.youtube.com\/watch?v=2eQnrXfQdO4\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Samsung USA YouTube page<\/em><\/a><em>. <\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Samsung Home Appliances: They\u2019re Here\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2eQnrXfQdO4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>To see Samsung\u2019s latest home appliances and other products, visit <\/em><a href=\"http:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>http:\/\/www.samsung.com\/us\/<\/em><\/a><em>. <\/em><\/p>\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a>Traqline \u2013 Home Appliances \u2013 Refrigerator, washing machine, dryers, dishwasher, range.<\/h6>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK \u2013 October 12, 2017 \u2013 Samsung Electronics America, Inc., the fastest growing home appliance brand in America for the fifth straight quarter[1], is helping holiday hosts get ready to get together with family and friends this year. With Americans already getting a jump on holiday planning, Samsung is kicking off the season with [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":15876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29734,29735,29718],"tags":[618,665,49,404,399],"blue-badge":[],"class_list":["post-15853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-appliances","category-product-home-appliances-kitchen","category-product","tag-family-hub","tag-flex-duo","tag-home-appliances","tag-oven","tag-refrigerator"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145950\/HA-Holiday_Hero-Kitchen_Hi-res.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/10\/14145950\/HA-Holiday_Hero-Kitchen_Hi-res.jpg","primary_category":{"term_id":29734,"name":"Home Appliances","slug":"product-home-appliances","term_group":0,"term_taxonomy_id":29734,"taxonomy":"category","description":"","parent":29718,"count":199,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-appliances\/","term_path":"product\/product-home-appliances"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/15853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=15853"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/15853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/15876"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=15853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=15853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=15853"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=15853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}