{"id":17063,"date":"2017-11-29T17:34:36","date_gmt":"2017-11-29T22:34:36","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=17063"},"modified":"2020-04-29T18:20:08","modified_gmt":"2020-04-29T22:20:08","slug":"samsung-electronic-americas-marc-mathieu-honored-business-insider-adweek-making-innovative-marketing-lists","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-marc-mathieu-honored-business-insider-adweek\/","title":{"rendered":"Business Insider, Adweek Honor Samsung Exec Marc Mathieu"},"content":{"rendered":"<p>On Tuesday, November 28, <a href=\"https:\/\/news.samsung.com\/us\/tag\/marc-mathieu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marc Mathieu<\/a>, chief marketing officer for Samsung Electronics America, was recognized as one of the world\u2019s<a href=\"http:\/\/read.bi\/CMOList17\" target=\"_blank\" rel=\"noopener noreferrer\"> 50 Most Innovative CMOs by Business Insider<\/a>. Business Insider&#8217;s annual list recognizes the CMOs guiding brands and businesses through the most disruptive period in marketing history. Securing the number 11 spot, Mathieu was recognized in the category of \u201cStorytellers,\u201d as a marketing executive who has \u201cmastered the art of storytelling across platforms\u201d in an era when connecting with consumers is arguably tougher than ever.<\/p>\n<p>Additionally, on Monday, November 27, Mathieu was also honored as one of \u201cthe most indispensable executives across marketing, media and technology\u201d named to the annual <a href=\"http:\/\/www.adweek.com\/brand-marketing\/aw50\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adweek 50 <\/a>list. The annual list identifies executives using cutting-edge tech to blaze new paths for the industry, and credits Mathieu with flipping Samsung\u2019s marketing playbook on its head and humanizing the brand by talking not just about product but about the people who use Samsung devices. Adweek also notes Mathieu\u2019s launch of Samsung 837 in New York City as an interactive playground for consumers and marketing lab for the brand, the development of a creator\u2019s platform to cultivate storytellers under the \u201cDo What You Can\u2019t\u201d campaign and partnerships forged with Vice and The New York Times are all initiatives that have solidified Mathieu as an innovator in the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Tuesday, November 28, Marc Mathieu, chief marketing officer for Samsung Electronics America, was recognized as one of the world\u2019s 50 Most Innovative CMOs by Business Insider. Business Insider&#8217;s annual list recognizes the CMOs guiding brands and businesses through the most disruptive period in marketing history. Securing the number 11 spot, Mathieu was recognized in [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[718],"blue-badge":[],"class_list":["post-17063","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-marketing-center-of-excellence"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card-mobile.png","fimg_url":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card.png","primary_category":{"term_id":45,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":45,"taxonomy":"category","description":"","parent":0,"count":80,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/uncategorized\/","term_path":"uncategorized"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/17063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=17063"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/17063\/revisions"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=17063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=17063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=17063"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=17063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}