{"id":19338,"date":"2018-03-19T14:52:44","date_gmt":"2018-03-19T18:52:44","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=19338"},"modified":"2024-08-20T13:55:01","modified_gmt":"2024-08-20T17:55:01","slug":"samsungs-marc-mathieu-named-one-adweeks-tech-savvy-chief-marketing-officers","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsungs-marc-mathieu-adweeks-most-tech-savvy-cmo\/","title":{"rendered":"Samsung\u2019s Marc Mathieu Named One of Adweek\u2019s Most Tech-Savvy Chief Marketing Officers"},"content":{"rendered":"<p><span class=\"press-release-open\">On Monday, March 12,<\/span>\u00a0Marc Mathieu,\u00a0chief marketing officer for Samsung Electronics America, was recognized as one of\u00a0<a href=\"http:\/\/www.adweek.com\/brand-marketing\/tech-is-transforming-the-role-of-cmo-here-are-20-execs-driving-the-innovation#\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adweek\u2019s 2018 Most Tech-Savvy<\/a>\u00a0chief marketing officers alongside executives from Google, Intel, Lyft and more. The annual list identifies executives that couple innovative technology with marketing tactics to reach and engage with their consumer-base in new ways.<\/p>\n<p>As the marketing chief, Mathieu played an instrumental role in humanizing the brand to turn the company\u2019s most challenging year into its best ever.\u00a0Ahead of Samsung\u2019s most-anticipated device releases, Adweek credits Mathieu for shepherding \u201csuccessful launches for the Galaxy S8\/S8+ and Note 8, with ads explaining how AI-powered voice assistant Bixby and other features help lighten the load for harried users.\u201d<\/p>\n<p>Under the company\u2019s global mantra, \u201cDo What You Can\u2019t,\u201d Adweek noted Mathieu\u2019s initiative to\u00a0collaborate with creators to\u00a0showcase how Samsung products enable everyday people to tell their stories. In its recognition, Adweek also noted partnerships Mathieu\u00a0forged with Arianna Huffington to create the <a href=\"http:\/\/news.samsung.com\/us\/introducing-thrive-marc-mathieu-focus-on-what-matters-most\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thrive<\/a> time-management app and with The New York Times\u2019 Daily 360 news platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday, March 12,\u00a0Marc Mathieu,\u00a0chief marketing officer for Samsung Electronics America, was recognized as one of\u00a0Adweek\u2019s 2018 Most Tech-Savvy\u00a0chief marketing officers alongside executives from Google, Intel, Lyft and more. The annual list identifies executives that couple innovative technology with marketing tactics to reach and engage with their consumer-base in new ways. As the marketing chief, [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17560,29720,29718],"tags":[718,10154],"blue-badge":[],"class_list":["post-19338","post","type-post","status-publish","format-standard","hentry","category-product-mobile-apps-services","category-product-mobile","category-product","tag-marketing-center-of-excellence","tag-thrive-app"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card-mobile.png","fimg_url":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card.png","primary_category":{"term_id":17560,"name":"Apps &amp; Services","slug":"product-mobile-apps-services","term_group":0,"term_taxonomy_id":17560,"taxonomy":"category","description":"","parent":29720,"count":194,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/product-mobile-apps-services\/","term_path":"product\/product-mobile\/product-mobile-apps-services"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/19338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=19338"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/19338\/revisions"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=19338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=19338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=19338"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=19338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}