{"id":22989,"date":"2018-09-24T10:41:11","date_gmt":"2018-09-24T14:41:11","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=22989"},"modified":"2023-04-05T16:53:07","modified_gmt":"2023-04-05T20:53:07","slug":"tv-art-off-samsung-brings-art-van-gogh-home-frame","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/tv-art-off-samsung-brings-art-van-gogh-home-frame\/","title":{"rendered":"TV When It\u2019s On, Art When It\u2019s Off: Samsung Brings the Art of Van Gogh Home with The Frame"},"content":{"rendered":"

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RIDGEFIELD PARK, NJ \u2013 September 24, 2018 \u2013<\/span> Samsung Electronics America Inc<\/strong>. announced a partnership with the world-renowned Van Gogh Museum<\/strong> to bring the art of Vincent Van Gogh to its award-winning lifestyle TV, The Frame. The Samsung Art Store<\/a>[1]\u00a0\u2013 the world\u2019s largest art platform for TV \u2013 will have 25 masterpieces from the Amsterdam-based museum available for purchase or via subscription for owners of The Frame.<\/p>\n

The selected pieces feature landscapes, self-portraits, and still life imagery from some of Van Gogh\u2019s most famous works. With this selection, owners of The Frame will be able to find a Van Gogh painting that suits their personal tastes and their home d\u00e9cor with the option to select a new painting if they ever want to transform the aesthetic of their living space. For example, they can display Van Gogh\u2019s famous Sunflowers when they want to create a warm and welcoming space for a dinner party or they can display Orchard in Blossom to welcome the first signs of spring. They can even create personalized collections to shuffle through a variety of Van Gogh\u2019s masterpieces or if they want to display his celebrated work alongside work from other artists.<\/p>\n

Owners of The Frame now have more ways than ever to customize the look and feel of their room. The Samsung Art Store houses an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world.<\/p>\n

Adriaan D\u00f6nszelmann, Managing Director of the Van Gogh Museum in Amsterdam said<\/strong>, \u201cpeople from all over the world really love Van Gogh, so we\u2019re always searching for new ways to make his life and work accessible to as many people as possible. This partnership with Samsung creates a great opportunity to reach a new audience outside the museum. We are very proud of this collaboration.\u201d<\/p>\n

\u201cWe\u2019re excited to welcome the Van Gogh Museum to the ever-growing list of distinguished galleries and museums on the Samsung Art Store,\u201d said Andrew Sivori, Vice President of TV Product Marketing for Samsung Electronics America<\/strong>. \u201cThis partnership allows new audiences to discover and showcase the beauty of Van Gogh\u2019s work in their home by using The Frame\u2019s innovative display technology to transform any room into a dynamic gallery.\u201d<\/p>\n

The Art Store will include the following Van Gogh works of art:<\/p>\n