{"id":24371,"date":"2018-12-05T14:19:34","date_gmt":"2018-12-05T19:19:34","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=24371"},"modified":"2021-11-03T11:03:09","modified_gmt":"2021-11-03T15:03:09","slug":"samsung-defies-elements-new-ad-campaign-samsung-within","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-defies-elements-new-ad-campaign-samsung-within\/","title":{"rendered":"Samsung Defies the Elements in New Ad Campaign \u2018Samsung Within\u2019"},"content":{"rendered":"
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Samsung Within is brought to life in the middle of Times Square in New York City<\/p><\/div>\n

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Samsung has launched the newest installment of its episodic consumer-focused ad campaign, \u201cSamsung Within,\u201d an ongoing interactive web and mobile experience series<\/a> depicting Samsung\u2019s legacy as a company: it\u2019s philosophy, the meaning of its name, and its cultural drive for pursuing relentless innovation and how it\u2019s latest smartphone \u2013 the Galaxy Note9 \u2013 was built based on Samsung\u2019s motto \u201cDo What You Can\u2019t.\u201d<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Corporate<\/p>\n\t\t\t\t\t\t\t\t

Bridging the Gap Between Tech and Humanity<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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The web campaign takes viewers on a journey through Samsung\u2019s \u201cwhy,\u201d using stunning interactive design and offering viewers a more immersive experience. But Samsung wasn\u2019t content to consign their story to the web; from November 1, they\u2019ve been promoting the web experience in the most trafficked areas of the world. Towering ads invite the public to see it for themselves in New York City\u2019s Times Square and Samsung 837, the company\u2019s flagship experiential marketing center of excellence in New York\u2019s Meatpacking district. The ads are also expected to run in Russia, Spain and Italy.<\/p>\n

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Samsung Within on display on a 3-story screen at Samsung 837 in New York City.<\/p><\/div>\n

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Did you know that the first 3G call from the summit of Mount Everest was made on a Samsung Galaxy S2? Or that a Samsung phone was the first commercial phone to assist NASA with the launch of The Atlantis? Clicking through the interactive web experience or watching the display ads in a city square, the \u201cExtreme Conditions\u201d chapter of \u201cSamsung Within\u201d takes viewers to the virtual top of Mt. Everest, depicting the story of how Samsung doesn\u2019t just build technology with the minimum requirements, but always pushes the limits to go above and beyond in quality and durability so its products can perform in almost any situation you might need them in. The \u201cSamsung Within\u201d campaign is a testament to this Samsung philosophy of relentless exploration and innovating to lead when building technology for good.<\/p>\n

Experience the first 4 chapters of \u201cSamsung Within\u201d here<\/a> and stay tuned for more chapters to come.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Samsung has launched the newest installment of its episodic consumer-focused ad campaign, \u201cSamsung Within,\u201d an ongoing interactive web and mobile experience series depicting Samsung\u2019s legacy as a company: it\u2019s philosophy, the meaning of its name, and its cultural drive for pursuing relentless innovation and how it\u2019s latest smartphone \u2013 the Galaxy Note9 \u2013 was built […]<\/p>\n","protected":false},"author":84,"featured_media":24394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719],"tags":[8752],"blue-badge":[],"class_list":["post-24371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-samsung-experience"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/12\/14104004\/DSC0487.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/12\/14104004\/DSC0487.jpg","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1027,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/24371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=24371"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/24371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/24394"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=24371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=24371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=24371"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=24371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}