{"id":25193,"date":"2019-01-14T09:07:07","date_gmt":"2019-01-14T14:07:07","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=25193"},"modified":"2019-11-01T15:42:44","modified_gmt":"2019-11-01T19:42:44","slug":"samsung-spotlights-retail-innovations-nrf-2019-solutions-help-retailers-serve-new-generation-connected-consumers","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-retail-innovations-nrf-2019-solutions\/","title":{"rendered":"Samsung Spotlights Retail Innovations at NRF 2019; Solutions Help Retailers Serve New Generation of \u2018Connected Consumers\u2019"},"content":{"rendered":"<p><strong>New York <\/strong><strong>\u2013<\/strong><strong> January 14, 2019 \u2013<\/strong> At NRF 2019: Retail\u2019s Big Show, <a href=\"http:\/\/www.samsung.com\/us\">Samsung Electronics America, Inc<\/a>. (Booth #2337) spotlights its latest innovations in mobile, display and analytic technologies to help brick-and-mortar retailers serve today\u2019s generation of highly-connected consumers, who demand faster, more personalized service \u2013 and more interactive experiences \u2013 within stores.<\/p>\n<p>The booth includes new solutions powered by Samsung\u2019s latest mobile devices, designed to empower retail associates with greater levels of expertise and insight, and introduce a more efficient approach to customer service.<\/p>\n<p>\u201cToday\u2019s physical retailers are seeking game-changing mobile strategies to help their employees meet the high expectations of today\u2019s savvy, connected consumers,\u201d<strong> said John Curtis, Vice President, B2B Sales, Samsung Electronics America.<\/strong> \u201cAt NRF, we\u2019re showcasing solutions that tap Samsung\u2019s mobile device and partner ecosystem to provide retailers with digital tools that can transform stores and keep associates closely connected to shopper needs.\u201d<\/p>\n<h4><strong>Bigger, Crisper, Richer Canvases<\/strong><\/h4>\n<p>At NRF, Samsung is also demonstrating how personalized in-store experiences can be enhanced through the digital display technology.<\/p>\n<p>\u201cRetailers are designing their locations with Digital LCD and LED Displays of various shapes and sizes, lining entire feature walls inside stores, replacing backlit printed displays and transforming storefronts,\u201d said Chris Mertens, Vice President, B2B IT Sales, Samsung Electronics.\u00a0 \u201cAt NRF, digital signage will showcase ways Samsung displays help retailers personalize consumer experiences, and enable them to increase cost-efficiency, boost foot traffic, and offer customers an interactive, memorable experience.\u201d<\/p>\n<h4><strong>Samsung at NRF: New Innovations for the Connected Consumer<\/strong><\/h4>\n<p>In its booth, Samsung\u2019s is showcasing a variety of advancements in assistive selling, customer experience, quick service technology and device security for retail. They include:<\/p>\n<ul>\n<li><strong>\u201cConnected Associate\u201d \u2013 Increase Employee Expertise: <\/strong>\u00a0Store associates no longer need a learning curve to provide useful advice to an interested shopper. With this assistive selling solution, \u201cConnected Associate,\u201d employees can use a Samsung tablet or smartphone to address a range of topics based on a customer\u2019s needs \u2013 and then deliver the expertise of a seasoned specialist. This turns associates into knowledge workers, improving employee performance and elevating customer satisfaction. <strong><em>Demonstration<\/em><\/strong><strong><em> includes Samsung Tab Active2, the company\u2019s ruggedized tablet, and applications from Harman. <\/em><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>\u201cConnected Teams\u201d \u2013<\/strong> <strong>Drive Faster Service: <\/strong>After a customer checks into a restaurant using their smartphone, the host is notified via their Samsung Galaxy Watch, placing the customer in queue and up on a large display. Once the customer is seated, the host can then share the notification with the restaurant\u2019s wearable-equipped team, so a waiter can acknowledge the notification, and greet the customer at their table.<strong><em> Demonstration includes Samsung Note9, Galaxy Watch, and the Samsung SDS America Vantage<\/em><\/strong> <strong><em>task management platform.<\/em><\/strong><\/li>\n<\/ul>\n<ul>\n<li>\u201c<strong>Lockdown\u201d \u2013 Security for Retail<\/strong>: Increased security is showcased through integration of the Samsung Knox security platform with BricTECH\u00ae\u00a0application by Samsung partner Sennco Solutions. With this solution, Samsung devices for retail integrate Sennco\u2019s lockdown capabilities, using geofencing and custom triggers to automatically \u2018brick\u2019 stolen or misplaced devices. It can also send alerts or sound alarms when devices are taken beyond defined perimeters. This further secures devices retailers who increasingly rely on tablets and smartphones for business.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u201cQuick Serve,\u201d \u201cSelf-Serve,\u201d \u201cMobile Orders\u201d:<\/strong> Self-serve, custom ordering, mobile pick-up and home delivery are changing how businesses operate establishments. Digital Display technology has become central to fast food restaurants, providing a gateway to evaluating sales patterns, in-store service and operations.\u00a0 To meet customer expectations and optimize sales, operators will rely on digital and interactive signage technology in front of diners and behind counters.<\/li>\n<\/ul>\n<h4><strong>HARMAN Enhances In-Store Experiences Using Samsung Technology<br \/>\n<\/strong><\/h4>\n<p>During NRF, Samsung SDS also announced the launch of its Nexshop solution in the HARMAN NYC store. This offers a cloud-based analytics dashboard and real-time behavioral sensing technology that enables retailers to gain greater insight by capturing customer traffic data \u2013 and deliver a more intelligent, interactive shopping experience.<\/p>\n<p>At the HARMAN store, for instance, when a customer tries on a headset in front of a Nexshop-enabled mirror display and camera sensor, the display will launch customized content tailored to the customer\u2019s demographic, maximizing the customer experience with targeted, dynamic content.<\/p>\n<p>The technology also detects customer traffic patterns through heatmap analysis and measures dwell times and footfall, enabling HARMAN to allocate store associates based on customer behavior.<\/p>\n<p>The Samsung Nexshop solution will be available for demonstration in Samsung\u2019s booth.<\/p>\n<p>Samsung\u2019s full technology portfolio for retail is available through Samsung distributors and resellers. For more information about Samsung\u2019s solutions for retailers, please visit <a href=\"http:\/\/www.samsung.com\/retail\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.samsung.com\/retail<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York \u2013 January 14, 2019 \u2013 At NRF 2019: Retail\u2019s Big Show, Samsung Electronics America, Inc. (Booth #2337) spotlights its latest innovations in mobile, display and analytic technologies to help brick-and-mortar retailers serve today\u2019s generation of highly-connected consumers, who demand faster, more personalized service \u2013 and more interactive experiences \u2013 within stores. The booth [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":15058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29729,29718],"tags":[47,669,373],"blue-badge":[],"class_list":["post-25193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise","category-product","tag-enterprise","tag-nrf-big-show","tag-retail"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/08\/14151232\/samsung-logo.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2017\/08\/14151232\/samsung-logo.png","primary_category":{"term_id":29729,"name":"Enterprise","slug":"product-enterprise","term_group":0,"term_taxonomy_id":29729,"taxonomy":"category","description":"","parent":29718,"count":388,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-enterprise\/","term_path":"product\/product-enterprise"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/25193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=25193"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/25193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/15058"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=25193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=25193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=25193"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=25193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}