{"id":25416,"date":"2019-01-28T21:00:52","date_gmt":"2019-01-29T02:00:52","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=25416"},"modified":"2019-11-01T15:32:04","modified_gmt":"2019-11-01T19:32:04","slug":"samsung-enables-stunning-picture-quality-elegant-designs-8k-tvs-advanced-display-driver-ic","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-enables-stunning-picture-quality-elegant-designs-8k-tvs-advanced-display-driver-ic\/","title":{"rendered":"Samsung Enables Stunning Picture Quality and Elegant Designs in 8K TVs with Advanced Display Driver IC"},"content":{"rendered":"<p><a href=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2019\/01\/Samsung-Display-Driver-IC-S6CT93P2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25420 size-large\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2019\/01\/Samsung-Display-Driver-IC-S6CT93P2-950x659.jpg\" alt=\"Samsung 8K display driver IC (DDI)\" width=\"730\" height=\"506\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/01\/14103519\/Samsung-Display-Driver-IC-S6CT93P2-950x659.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/01\/14103519\/Samsung-Display-Driver-IC-S6CT93P2-600x416.jpg 600w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/a><\/p>\n<hr \/>\n<p><span class=\"press-release-open\"><b><span lang=\"EN-US\">SEOUL, Korea \u2013 Jan. 29, 2019 \u2013 <\/span><\/b><\/span><span lang=\"EN-US\"><strong>Samsung Electronics Co., Ltd.<\/strong>, a world leader in advanced semiconductor technology, today announced an <strong>8K display driver IC (DDI)<\/strong> that helps deliver true-to-life 8K resolution in sleek TV designs with industry-leading intra-panel data transfer speed at up to 4-gigabit-per-second (Gbps).<\/span><\/p>\n<p><span lang=\"EN-US\">Samsung\u2019s new DDI (S6CT93P) adopts the company\u2019s Unified Standard Interface for TV (USI-T) 2.0 that doubles the previous USI-T 1.0\u2019s intra-panel speed of 2Gbps. The boost in the DDI\u2019s data transfer capability greatly enhances the efficiency of a display\u2019s system performance and reduces the need for additional components. This also allows more streamlined product designs for slim bezel-less TVs with display sizes 65-inches and above.<\/span><\/p>\n<p><span lang=\"EN-US\">\u201cTo deliver true 8K resolution, it is essential for today\u2019s DDIs to support a high-speed 4Gbps intra-panel interface,\u201d <strong>said Ben K. Hur, senior vice president of System LSI marketing at Samsung Electronics.<\/strong> \u201cSamsung\u2019s 8K DDI (S6CT93P) with USI-T 2.0 will bring stunning 8K images to premium displays that can take visual experiences on large-screen TVs to the new level.\u201d<\/span><\/p>\n<p><span lang=\"EN-US\">As more consumers seek immersive viewing experiences with highly detailed clarity and realistic colors on big-screen TVs, its displays require higher pixel densities on larger panels. Given that 8K resolution has four times the number of pixels than 4K UHD, the amount of image data to be transferred within a panel must increase accordingly, as well as the number of components to support that task. The 8K DDI\u2019s advanced performance at 4Gbps intra-panel interface speed minimizes the added clutter around the display panel that offers more freedom in premium 8K TV designs.<\/span><\/p>\n<p><span lang=\"EN-US\">The updated interface also supports a smart equalizer (EQ) feature that utilizes two-way channels between the timing controller (TCON) and individual DDIs. Rather than calibrating each and every DDI manually, the smart EQ can program all DDIs in a panel simultaneously, reducing the possibility of bit errors and resources that are required for panel production.<\/span><\/p>\n<p><span lang=\"EN-US\">The 8K DDI samples as well as licensing for the USI-T 2.0 intra-panel interface are currently available.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEOUL, Korea \u2013 Jan. 29, 2019 \u2013 Samsung Electronics Co., Ltd., a world leader in advanced semiconductor technology, today announced an 8K display driver IC (DDI) that helps deliver true-to-life 8K resolution in sleek TV designs with industry-leading intra-panel data transfer speed at up to 4-gigabit-per-second (Gbps). Samsung\u2019s new DDI (S6CT93P) adopts the company\u2019s Unified [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":25419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29742,29718,17557,29739],"tags":[10009,223,84,125],"blue-badge":[],"class_list":["post-25416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-semiconductor-semi-panels","category-product","category-semiconductor","category-product-semiconductor","tag-8k","tag-display","tag-semiconductor","tag-television-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/01\/14103519\/Samsung-Display-Driver-IC-S6CT93P1.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/01\/14103519\/Samsung-Display-Driver-IC-S6CT93P1.jpg","primary_category":{"term_id":29742,"name":"Display Panels","slug":"product-semiconductor-semi-panels","term_group":0,"term_taxonomy_id":29742,"taxonomy":"category","description":"","parent":29739,"count":10,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-semiconductor\/product-semiconductor-semi-panels\/","term_path":"product\/product-semiconductor\/product-semiconductor-semi-panels"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/25416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=25416"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/25416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/25419"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=25416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=25416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=25416"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=25416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}