{"id":28028,"date":"2019-05-14T08:00:02","date_gmt":"2019-05-14T12:00:02","guid":{"rendered":"https:\/\/stage-web-alb-2136653291.us-east-1.elb.amazonaws.com\/us\/?p=28028"},"modified":"2019-11-01T13:50:50","modified_gmt":"2019-11-01T17:50:50","slug":"samsung-honored-webby-award-samsung-x-fortnite-galaxy-skin","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-honored-webby-award-samsung-x-fortnite-galaxy-skin\/","title":{"rendered":"Samsung Honored with Webby Award for \u2018Samsung x Fortnite: The Galaxy Skin\u2019"},"content":{"rendered":"

\"Samsung<\/a><\/p>\n

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In a star-studded ceremony in New York City last night, Samsung Electronics America\u2019s marketing team was recognized with a Webby Award<\/a> in the category of Advertising, Media & PR \u2013 Mobile Campaigns for its popular \u201cSamsung x Fortnite: The Galaxy Skin<\/a>\u201d campaign launched in August 2018.<\/p>\n

Hailed as the \u201cInternet\u2019s highest honor\u201d by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites, Video, Advertising, Media & PR, Apps, Mobile and Voice, Social, Podcasts, and Games. Winners are selected by members of the International Academy of Digital Arts and Sciences (IADAS<\/a>).<\/p>\n

The Samsung and Epic Games partnership was revealed on a worldwide stage during the August 2019 Galaxy Note9<\/a> Unpacked event in Brooklyn, NY. In addition to all of the the smartphone\u2019s new performance-focused hardware that mobile gamers crave, the Galaxy Note9 cut to the core of the Fortnite phenomena with an exclusive, first-of-its-kind Galaxy Skin that players could only get by purchasing the device.<\/p>\n

\u201cAt Samsung we\u2019re always trying to push the limits of mobile experiences and partnering with Epic Games helped us break new ground for millions of Fortnite players that want the game on-the-go,\u201d said Patricio Paucar, Vice President of Marketing for Samsung Electronics America.<\/strong><\/p>\n

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\"Samsung<\/a>

Samsung orchestrated \u201csupply drops\u201d with well-known gamers, including Tyler \u2018Ninja\u2019 Blevins, to reveal the exclusive Galaxy Skin for Fortnite only available on the Galaxy Note9.<\/p><\/div>\n

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In collaboration with R\/GA, the mobile campaign consisted of high-profile partnerships with some of the world\u2019s most well-known gamers and influencers that received real-life \u201cSupply Boxes\u201d \u2013 a play on Fortnite gameplay terminology \u2013 that contained the Galaxy Note9 smartphone with the exclusive Fortnite \u201cskin.\u201d Tyler \u2018Ninja\u2019 Blevins, professional gamer and internet personality, was the first to unveil the Galaxy Skin<\/a> during a Twitch livestream in front of his millions of fans.<\/p>\n\n

The Galaxy Skin instantly became one of\u00a0the most talked about and most-wanted skins in Fortnite. Furthermore, the campaign generated approximately 2.6 billion social media impressions and contributed to a lift in sales of the Galaxy Note9 device.<\/p>\n

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\"Samsung<\/a>

The Samsung x Fortnite: Galaxy Skin campaign generated approximately 2.6 billion social media impressions and made the Galaxy Skin one of the most talked about and most-wanted skins for playing Fortnite.<\/p><\/div>\n

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\u201cTrue cross-platform gameplay is finally a reality and this partnership was an important milestone in how Samsung is helping to shape the future of mobile gaming — Galaxy Skin has become a symbol of Samsung innovation that is still celebrated today when spotted in-game by Fortnite players,\u201d added Paucar. \u201cSamsung is honored to receive this Webby Award which is a real testament to all of our teams that strive to deliver innovative experiences for our customers daily.\u201d<\/p>\n

For more information on The Webby Awards visit http:\/\/www.webbyawards.com\/winners-announced-23rd-annual-webby-awards\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a star-studded ceremony in New York City last night, Samsung Electronics America\u2019s marketing team was recognized with a Webby Award in the category of Advertising, Media & PR \u2013 Mobile Campaigns for its popular \u201cSamsung x Fortnite: The Galaxy Skin\u201d campaign launched in August 2018. Hailed as the \u201cInternet\u2019s highest honor\u201d by The New […]<\/p>\n","protected":false},"author":84,"featured_media":28030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718,29721],"tags":[36,14053,13977,126],"blue-badge":[],"class_list":["post-28028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","category-product-mobile-smartphones","tag-awards","tag-fortnite","tag-galaxy-note9","tag-smartphone"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/06\/14102526\/GalaxySkin_KeyVisual1.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/06\/14102526\/GalaxySkin_KeyVisual1.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":986,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/28028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=28028"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/28028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/28030"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=28028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=28028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=28028"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=28028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}