{"id":36271,"date":"2020-01-05T21:30:32","date_gmt":"2020-01-06T02:30:32","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=36271"},"modified":"2020-01-06T18:13:30","modified_gmt":"2020-01-06T23:13:30","slug":"samsung-electronics-debuts-expanded-microled-qled-8k-lifestyle-tv-lineups-ahead-ces-2020","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-microled-qled-8k-lifestyle-tv-lineups-ces-2020\/","title":{"rendered":"Samsung Electronics Debuts Expanded MicroLED, QLED 8K and Lifestyle TV Lineups Ahead of CES 2020"},"content":{"rendered":"<h3 style=\"text-align: center\"><strong><span style=\"color: #808080\"><em>New TVs target both home cinema and connected lifestyle needs with upgraded picture quality, sound, and smart features<\/em><\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36296\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/Micro-LED_Lifestyle_01.jpg\" alt=\"Micro LED_Lifestyle_01 Samsung CES 2020 First look\" width=\"2468\" height=\"810\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05205954\/Micro-LED_Lifestyle_01.jpg 2468w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05205954\/Micro-LED_Lifestyle_01-600x197.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05205954\/Micro-LED_Lifestyle_01-950x312.jpg 950w\" sizes=\"auto, (max-width: 2468px) 100vw, 2468px\" \/><\/p>\n<p>Samsung Electronics unveiled its latest lineup of <strong>MicroLED, QLED 8K and Lifestyle TVs<\/strong> ahead of <a href=\"https:\/\/news.samsung.com\/us\/ces2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">CES 2020<\/a>. With the introduction of new display sizes, 8K AI upscaling capabilities, innovative display orientation technology, and more, Samsung showcased how its 2020 offerings redefine immersion and revolutionize home integration.<\/p>\n<p><iframe loading=\"lazy\" title=\"Samsung CES 2020: First Look Event Highlights\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/owjj8PjbBBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cConsumers use screens every day to work from home, exercise from home, and even shop from home. As our lifestyles continue to evolve, the TV screen is evolving with them to provide consumers access to their favorite content and real-time information whenever and wherever they want it,\u201d <strong>said Jong-hee Han, President of Visual Displays at Samsung Electronics.<\/strong> \u201cAs part of our vision of \u2018Screens Everywhere,\u2019 we\u2019re thrilled to deliver a more vivid and connected at-home viewing experience by incorporating AI-enabled features and 8K technology into our displays.\u201d<\/p>\n\n<h3><span style=\"color: #808080\"><strong>MicroLED pioneering the home entertainment market<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36295\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/Micro-LED_Lifestyle_02.jpg\" alt=\"Micro LED_Lifestyle_01 Samsung CES 2020 First look\" width=\"1836\" height=\"1088\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05205952\/Micro-LED_Lifestyle_02.jpg 1836w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05205952\/Micro-LED_Lifestyle_02-600x356.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05205952\/Micro-LED_Lifestyle_02-950x563.jpg 950w\" sizes=\"auto, (max-width: 1836px) 100vw, 1836px\" \/><\/p>\n<p>Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen technology with unprecedented customization capabilities. Consumers are now able to personally experience how Samsung\u2019s design and innovation engineering teams have reimagined the TV.<\/p>\n<p>With 75-, 88-, 93-, 110-, and 150-inch display sizes, MicroLED models are suited for a variety of homes and lifestyles. In particular, the new 88- and 150-inch MicroLED models introduce ultra-slim infinity designs, virtually removing all four sides of the bezels for a finish that blends right into any wall. And consumers can also connect multiple MicroLED panels together to create new combinations and adapt their TV for their specific space.<\/p>\n<p><iframe loading=\"lazy\" title=\"MicroLED: The Wall\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/c-2pMKLEfNY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>MicroLED displays offer best-in-class picture quality. They deliver greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source. The result is an unparalleled sense of immersion for consumers at home.<\/p>\n<h3><strong><span style=\"color: #808080\">8K QLED lineup expands with strengthened AI Quantum Processor 8K and design<\/span> <\/strong><\/h3>\n<p>Samsung\u2019s flagship Q950TS QLED 8K TV is the industry\u2019s first 8K TV to combine a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. Plus, the Q950TS introduces the <strong>\u2018Infinity Screen,\u2019<\/strong> which produces a screen-to-body ratio of 99 percent to create an unprecedented viewing experience.<\/p>\n<p><iframe loading=\"lazy\" title=\"Samsung 2020 QLED 8K TV\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RUQ-lqIE37o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>With stunning 8K resolution, the Q950TS delivers the best LCD picture quality on the market. Equipped with the <strong>AI Quantum Processor 8K<\/strong>, it has built-in 8K AI upscaling and deep-learning capabilities that can automatically upscale non-8K content to pristine and true-to-life 8K resolution. With a feature called Adaptive Picture, it can also optimize the screen to both ambient conditions and individual images. And the AI Quantum Processor \u2013 the powerhouse behind the flagship display \u2013 is also helping to power Samsung\u2019s open smart home platform, Tizen, enabling users to experience everything from enhanced picture quality to heightened usability to other connected home functions.<\/p>\n<p>Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.<\/p>\n<p>And building off of the picture quality amplification are the QLED 8K\u2019s premium sound features \u2013 Q-Symphony, Object Tracking Sound (OTS), and Active Voice Amplifier. These features maximize immersive sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences. And when paired with the CTA \u201cBest of Innovation\u201d-winning HQ-Q800T soundbar, the TV\u2019s speakers sync with the soundbar to serve as an additional audio channel and create a more dynamic soundscape.<\/p>\n<h3><span style=\"color: #808080\"><strong>Lifestyle TV \u201cThe Sero\u201d expands display possibilities across the global market<\/strong><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"Samsung&#039;s Lifestyle TVs: The Serif, The Frame and The Sero\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EdyGzaVTVcg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Samsung is also growing its portfolio of Lifestyle TVs with an expanded rollout of <strong>The Sero<\/strong>. The Sero, which means \u201cvertical\u201d in Korean, has the ability to pivot between horizontal and vertical orientations \u2013 just like a smartphone or tablet. Following its initial rollout in South Korea last year, Samsung is set to expand The Sero\u2019s availability to several global markets in 2020.<\/p>\n<div id=\"attachment_36276\" style=\"width: 3050px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36276\" class=\"size-full wp-image-36276\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/Samsung-Lifestyle-TV-The-Sero-03.jpg\" alt=\"The Sero, Samsung Lifestyle TV\" width=\"3040\" height=\"2025\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05092719\/Samsung-Lifestyle-TV-The-Sero-03.jpg 3040w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05092719\/Samsung-Lifestyle-TV-The-Sero-03-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05092719\/Samsung-Lifestyle-TV-The-Sero-03-950x633.jpg 950w\" sizes=\"auto, (max-width: 3040px) 100vw, 3040px\" \/><p id=\"caption-attachment-36276\" class=\"wp-caption-text\">The Sero, Samsung Lifestyle TV<\/p><\/div>\n<p>The Sero\u2019s display orientation technology connects seamlessly with users\u2019 mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. Consumers can expect to enjoy a variety of content \u2013 including social media, YouTube and other personal videos \u2013 in whatever display orientation mirrors their mobile device.<\/p>\n<div id=\"attachment_36274\" style=\"width: 4010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36274\" class=\"size-full wp-image-36274\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/Samsung-Lifestyle-TV-The-Sero-01.jpg\" alt=\"The Sero, Samsung Lifestyle TV\" width=\"4000\" height=\"2666\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05092711\/Samsung-Lifestyle-TV-The-Sero-01.jpg 4000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05092711\/Samsung-Lifestyle-TV-The-Sero-01-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05092711\/Samsung-Lifestyle-TV-The-Sero-01-950x633.jpg 950w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><p id=\"caption-attachment-36274\" class=\"wp-caption-text\">The Sero, Samsung Lifestyle TV<\/p><\/div>\n<p>Geared toward millennial and Gen Z consumers, The Sero features a modern design that stands out in any space, and includes a range of different display features that extend functionality when it is not in use. A CTA \u201cBest of Innovation\u201d winner at CES, The Sero combines the cutting-edge functions of Samsung\u2019s top-level displays while providing a new approach to home entertainment technology that meets the needs and habits of the growing mobile viewing audience.<\/p>\n<p>\u201cConsumers today expect TVs that can fully integrate into their lifestyles. Samsung is redefining the role of the screen delivering new digital services and creating new designs to enhance your life,\u201d <strong>said Grace Dolan, Vice President, Home Entertainment Integrated Marketing at Samsung Electronics America.<\/strong><\/p>\n<p>For more information on Samsung\u2019s 2020 TV lineups, please visit <a href=\"https:\/\/www.samsung.com\/us\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.samsung.com\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New TVs target both home cinema and connected lifestyle needs with upgraded picture quality, sound, and smart features Samsung Electronics unveiled its latest lineup of MicroLED, QLED 8K and Lifestyle TVs ahead of CES 2020. With the introduction of new display sizes, 8K AI upscaling capabilities, innovative display orientation technology, and more, Samsung showcased how [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":36296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718,17548,29728],"tags":[10009,229,22293,9932,987,23021,23020],"blue-badge":[],"class_list":["post-36271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-entertainment","category-product","category-tv-and-audio-samsung-innovation","category-product-home-entertainment-tv-home-theaters","tag-8k","tag-ces","tag-ces2020","tag-microled","tag-qled-tv","tag-samsung-lifestyle-tv","tag-the-sero"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05205954\/Micro-LED_Lifestyle_01.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/01\/05205954\/Micro-LED_Lifestyle_01.jpg","primary_category":{"term_id":29727,"name":"Home Entertainment","slug":"product-home-entertainment","term_group":0,"term_taxonomy_id":29727,"taxonomy":"category","description":"","parent":29718,"count":343,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/","term_path":"product\/product-home-entertainment"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/36271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=36271"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/36271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/36296"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=36271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=36271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=36271"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=36271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}