{"id":43483,"date":"2020-12-18T09:00:37","date_gmt":"2020-12-18T14:00:37","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=43483"},"modified":"2023-12-07T15:30:27","modified_gmt":"2023-12-07T20:30:27","slug":"samsung-is-transforming-the-retail-experience-of-the-future-for-today","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-is-transforming-the-retail-experience-of-the-future-for-today\/","title":{"rendered":"Samsung is Transforming the Retail Experience of the Future for Today"},"content":{"rendered":"

The pandemic has created a major shift in the retail landscape. While customer experience has long been of paramount significance, the experience itself is in need of a change because consumers\u2019 expectations, behaviors, and priorities have evolved in this new environment. Samsung is leading the innovation charge by reimagining retail\u2019s next chapter of digital, physical, and immersive shopping experiences. We are \u201cunwriting the rules\u201d of the traditional shopping experience for both our direct-to-consumer (DTC) and carrier and retail partner channels \u2013 with a focus on blending digital and physical realms, as well as offering consumers safe, touch-free options.\u00a0<\/strong><\/p>\n

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\n\t\t\t\tThe seamless experience is initiated on Samsung.com and fulfilled with our physical location and sales experts.\n\t\t\t\t<\/figcaption><\/figure>
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\n\t\t\t\tThe seamless experience is initiated on Samsung.com and fulfilled with our physical location and sales experts.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n

Leveraging Live Virtual Assistants to Create Rich Omnichannel Experiences<\/strong><\/span><\/h3>\n

Samsung has launched its Live Virtual Assistant offering for U.S. customers \u2013 a first-to-market video-powered solution for the U.S. consumer electronics space. By bridging the online and offline gap, Live Virtual Assistant provides virtual customer consultations to blend the digital buying experience with in-store human interaction.<\/p>\n

\"Samsung

We provide the ability to virtually connect with a Samsung product expert, anywhere, through real-time video interactions.<\/p><\/div>\n

Live Virtual Assistant was developed in partnership with Go Instore<\/a>, which also supported a comparable customer-centric offering for Samsung in the UK. Here is how it works:<\/p>\n