Samsung announced today a nationwide campaign to engage with passionate college football fans of 20 iconic Power Five programs. Samsung and its Neo QLED 4K TVs will be the centerpiece of the overarching customized digital campaign with 20 universities. At the core of the campaign are Samsung\u2019s Neo QLED TVs, which offer brilliant picture quality, bright colors and deep contrast to bring sports games to life right in the living room.<\/p>\n
Samsung has partnered with five of the schools as the \u201cofficial consumer electronics television partner\u201d \u2013 the University of Alabama, University of Michigan, Ohio State University, University of Texas and University of Washington. In connection with these five schools, Samsung\u2019s new Shrines of Glory<\/em> video series focuses on \u201csuper fans\u201d and the ultimate fan caves they have created for watching their team on game day. The series, developed and produced by LEARFIELD and Publicis Sport and Entertainment, showcases Samsung\u2019s 85\u201d Neo QLED TV and 75\u201d Frame TV as the perfect TVs to elevate the sports viewing experience.<\/p>\n Running this football season, the series will be available on Samsung.com\/us and other brand platforms, as well as the five schools\u2019 official athletics social channels, and reach fans of these specific schools across the country through LEARFIELD\u2019s Fan365 audience solution.<\/p>\n \u201cSamsung super-big Neo QLED TVs are designed with college football fans in mind,\u201d said Brian Choi, Senior Director of Consumer Marketing, Samsung Electronics America.<\/strong> \u201cWith immersive 4K picture quality, jaw-dropping color and screen sizes ranging from 43\u201d to 98\u201d, Samsung\u2019s Neo QLED TVs make the couch feel as close as the endzone.\u201d<\/p>\n In order to help more college football fans construct their own shrines of glory, Samsung will have an on-site presence at and raffling off tickets to five major games, further bringing the excitement of college football gamedays to more fans. Game locations and dates include:<\/p>\n \u2022 <\/strong>10\/16 Oklahoma State at Texas Complementing the elevated connection with Alabama, Michigan, Ohio State, Texas and Washington, Samsung will be engaged with 15 additional universities: Arkansas, Arizona, Baylor, Duke, Florida, Iowa, North Carolina, Oklahoma, Oregon, Penn State, Stanford, Tennessee, Virginia Tech, West Virginia and Wisconsin. The Shrines of Glory<\/em> video series will also touch these schools, using university intellectual property to deliver Samsung\u2019s messaging uniquely to the fanbases of each school. All 20 university relationships \u2013 spanning 17 states and representing the ACC, Big 12, Big Ten, Pac-12 and SEC conferences \u2013 were secured on behalf of Samsung and Publicis Sport and Entertainment by LEARFIELD, athletics multimedia rightsholder for the schools.<\/p>\n \u201cWe\u2019re thrilled to work with Samsung to usher in a compelling relationship for the brand with 20 universities we\u2019re fortunate to represent,\u201d said LEARFIELD EVP National Sales Andrew Judelson.<\/strong> \u201cCollege sports fans are unbelievably loyal and passionate, and they represent the largest fanbase in all of sports. We have had great success marrying brand strategies with our premier Fan365 product, and we look forward to driving a powerful, creative and customized college sports marketing platform for Samsung.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Samsung Neo QLED TVs are the Next Best Thing to Watching College Football from the Sideline<\/p>\n","protected":false},"author":84,"featured_media":48214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718,29728],"tags":[766,29211,125,5838],"blue-badge":[],"class_list":["post-48181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-entertainment","category-product","category-product-home-entertainment-tv-home-theaters","tag-home-entertainment","tag-neo-qled","tag-television-tv","tag-the-frame"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2021\/10\/14113256\/samsung-tv-shrines-glory-featured-new-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2021\/10\/14113256\/samsung-tv-shrines-glory-featured-new-432x286.png","primary_category":{"term_id":29727,"name":"Home Entertainment","slug":"product-home-entertainment","term_group":0,"term_taxonomy_id":29727,"taxonomy":"category","description":"","parent":29718,"count":343,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/","term_path":"product\/product-home-entertainment"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/48181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=48181"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/48181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/48214"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=48181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=48181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=48181"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=48181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 <\/strong>10\/23 Tennessee at Alabama
\n\u2022 <\/strong>10\/30 Penn State at Ohio State
\n\u2022 <\/strong>11\/13 Arizona State at Washington
\n\u2022 <\/strong>11\/27 Ohio State at Michigan<\/p>\n