{"id":49882,"date":"2022-01-24T11:30:53","date_gmt":"2022-01-24T16:30:53","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=49882"},"modified":"2022-01-24T11:29:06","modified_gmt":"2022-01-24T16:29:06","slug":"providing-content-how-you-want-it-when-you-want-it-where-you-want-it-the-design-story-behind-the-freestyle","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/the-freestyle-behind-design-story-2022\/","title":{"rendered":"Providing Content How You Want It, When You Want It, Where You Want It: The Design Story Behind The Freestyle"},"content":{"rendered":"

People today are expressing themselves more freely, showcasing their own individuality through their own unique identities. The Freestyle<\/a>, Samsung Electronics\u2019 all-new portable screen and entertainment device, has been designed to match the versatility embodied by today\u2019s users by allowing them to express their diverse tastes and interests with flexibility.<\/p>\n

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From Every Angle<\/strong><\/span><\/h3>\n

These days, nomadic working is a lifestyle that is being embraced by people all over the world who are taking advantage of the ability to work more freely, anytime and anywhere they want. Even if our working habits err on the side of \u2018flexible\u2019 instead of \u2018nomadic\u2019, we all share that desire to have ownership over our lifestyles and lean towards products that help us overcome physical constraints and traditional methods of living, working or doing.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pre-order The Freestyle Today for a Special Offer<\/h4>\n\t\t\t\t\t\t\t\t

Learn More<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t

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The Freestyle, which is highly portable, does not require any type of fastening and can be adjusted to be used at any angle, is one such product, as users can enjoy the best screen quality anywhere and in any way they desire. \u201cWe worked on creating a form that can accommodate all kinds of usage and placement styles,\u201d explained Chulyong Cho, one of The Freestyle\u2019s designers.<\/strong><\/p>\n

Unlike conventional, boxy projectors, The Freestyle\u2019s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere \u2013 tables, floors, walls or even ceilings \u2013 no separate screen required.<\/p>\n

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The Freestyle also features an auto keystone function that displays a 16:9-ratio screen anywhere without distortion. The projector automatically focuses to ensure a clear screen, and retains its level to prevent any inconveniences in viewing. This function helps users display the screen from all kinds of different positions from floors to walls to ceilings.<\/p>\n

Me, Myself, and I<\/strong><\/span><\/h3>\n

In an era where the diversity of our personalities reflects who we truly are, people are rejecting the idea of being limited to one identity. The Freestyle similarly contains such multitudes, exceeding the identity of being a simple device as it can be transformed into a subtle mood lamp.<\/p>\n

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As was noted by designer Jaeneung Lee,<\/strong> \u201cUsers can also enjoy a wider spectrum of experiences through accessories.\u201d For instance, The Freestyle can be directly connected to light stands that use E26 sockets[1]<\/a>, allowing users to hang their Freestyle from the ceiling so that it can project downwards and deliver a truly unique experience.<\/p>\n

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Furthermore, with the ambient mode, users can express themselves through unique styles of light and sound. This feature projects a variety of visual concepts into a user\u2019s interior to create a new atmosphere, and users can also harness The Freestyle\u2019s translucent lens cap to project images as a form of mood lighting.<\/p>\n

Built for Diverse Tastes and Diverse Uses<\/strong><\/span><\/h3>\n

The Freestyle has been designed to take into account all kinds of personal tastes and preferences, and is available in a range of color options for users to pick and choose from. \u201cWe aspired to create a device capable of matching the lifestyles of all kinds of people and preferences,\u201d explained designer Minsun Kang.<\/strong><\/p>\n

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The Freestyle\u2019s cover is also made out of a soft rubber material to both protect the product as well as to exude warmth and usability to any user. \u201cWith The Freestyle, we are proposing new ambient experiences that have been based on real insight into the way users are consuming content,\u201d noted designer Jenny Jung.<\/strong><\/p>\n

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Furthermore, the overall design of The Freestyle makes it a versatile device capable of matching the diverse lifestyles of any user. Those who enjoy camping can safely and easily bring their device along on a trip; those looking to enjoy content immediately need not worry thanks to external batteries[2]<\/a> that support USB-PD and 50W\/20V output or above; those looking to relax can transform their room into a gallery with the ambient screen feature; and party people can harness the projector\u2019s range of lighting modes to create the perfect atmosphere.<\/p>\n

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When designing The Freestyle, Samsung\u2019s designers aspired to create a device that let users view what they want, when they want, wherever they want. The Freestyle goes beyond the capabilities of regular devices thanks to its free and flexible movement and a design ethos that takes after the lifestyle of today\u2019s users.<\/p>\n

* The images shown are for illustration purposes only and may differ from the actual products. Product specifications may vary by country, region and model.<\/em><\/h6>\n
[1]<\/a> Light socket connection feature will be first applied in the U.S.<\/h6>\n
[2]<\/a> Samsung is not liable for 3rd party external batteries.<\/h6>\n","protected":false},"excerpt":{"rendered":"

People today are expressing themselves more freely, showcasing their own individuality through their own unique identities. The Freestyle, Samsung Electronics\u2019 all-new portable screen and entertainment device, has been designed to match the versatility embodied by today\u2019s users by allowing them to express their diverse tastes and interests with flexibility. From Every Angle These days, nomadic […]<\/p>\n","protected":false},"author":84,"featured_media":49885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718,29728],"tags":[229,29807,29852],"blue-badge":[],"class_list":["post-49882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-entertainment","category-product","category-product-home-entertainment-tv-home-theaters","tag-ces","tag-ces-2022","tag-freestyle"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/01\/22093028\/The-Freestyle-Design-Story_main2F.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/01\/22093028\/The-Freestyle-Design-Story_main2F.jpg","primary_category":{"term_id":29727,"name":"Home Entertainment","slug":"product-home-entertainment","term_group":0,"term_taxonomy_id":29727,"taxonomy":"category","description":"","parent":29718,"count":343,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/","term_path":"product\/product-home-entertainment"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/49882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=49882"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/49882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/49885"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=49882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=49882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=49882"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=49882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}