{"id":53151,"date":"2022-07-26T08:00:03","date_gmt":"2022-07-26T12:00:03","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=53151"},"modified":"2024-05-08T16:35:17","modified_gmt":"2024-05-08T20:35:17","slug":"meet-the-new-purple-edition-s22-bora-purple","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/new-purple-edition-s22-bora-purple\/","title":{"rendered":"Meet the New Purple Edition, S22 Bora Purple"},"content":{"rendered":"

Every color has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling color, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive embracing diversity.<\/p>\n

In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries, and relentlessly innovating under the philosophy of openness.<\/p>\n

From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways \u2013 as they have through Samsung\u2019s palette. With the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3, purple has been a hallmark of Galaxy\u2019s signature style. To extend purple\u2019s heritage, which goes hand-in-hand with Galaxy\u2019s philosophy, we introduce our newest shade: Bora Purple. \u201cBora\u201d is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22<\/a> to evoke joy, spark creativity and embrace individuality.<\/p>\n

\"Galaxy<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Discover Galaxy smartphones Here<\/h4>\n\t\t\t\t\t\t\t\t

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\u201cWith its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,\u201d said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics.<\/strong> \u201cWhether you\u2019re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.\u201d<\/p>\n

Samsung\u2019s Galaxy S22 in Bora Purple will be available for purchase starting August 10.<\/p>\n

For more information, visit Samsung.com<\/a>.<\/p>\n

\n\t\t\n\t\t\"Galaxy\n\t\t<\/a>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

Every color has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling color, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive embracing diversity. In that […]<\/p>\n","protected":false},"author":84,"featured_media":53203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29721],"tags":[26498,29897,29910,126],"blue-badge":[],"class_list":["post-53151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product-mobile-smartphones","tag-withgalaxy","tag-galaxy-s22","tag-galaxy-s22-series","tag-smartphone"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/25212241\/Image_Every-Purple-Samsung-Galaxy.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/25212241\/Image_Every-Purple-Samsung-Galaxy.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":985,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/53151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=53151"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/53151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/53203"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=53151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=53151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=53151"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=53151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}