{"id":53206,"date":"2022-07-26T19:00:16","date_gmt":"2022-07-26T23:00:16","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=53206"},"modified":"2023-07-18T10:07:22","modified_gmt":"2023-07-18T14:07:22","slug":"the-journey-to-the-next-generation-of-foldable-innovation-starts-today","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/foldable-next-generation-innovation-galaxy-unpacked-2022-stephanie-choi\/","title":{"rendered":"The Journey to the Next Generation of Foldable Innovation Starts Today"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #333399;\"><strong>Stephanie Choi, EVP &amp; Head of Marketing at Mobile eXperience Business, Samsung Electronics discusses how this year\u2019s Unpacked embrace the next normal and opens up the Galaxy experience to everyone both on and offline.<\/strong><\/span><\/p>\r\n<p>For over a decade, Samsung Galaxy Unpacked events have been the culmination of innovation, engineering and celebration \u2014 bringing together Galaxy community from all over the world to unveil the latest <a href=\"https:\/\/www.samsung.com\/us\/mobile\/phones\/all-phones\/\" target=\"_blank\" rel=\"noopener\">Samsung Galaxy innovations<\/a>.<\/p>\r\n<p>Since its inception in 2009, Unpacked has been more than just a new product launch. It\u2019s an event that unites Samsung fans and recognizes the hard work from thousands of employees that goes into each new product. Samsung fans have tuned into Unpacked events to experience the next generation of Galaxy innovations that make up the true spirit of Samsung and push the mobile industry forward.<\/p>\r\n<p><iframe loading=\"lazy\" title=\"Samsung Galaxy Unpacked 2022: Official Trailer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OV5zVTlE1S0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<p>As the world opens up to new experiences, we are reimagining Unpacked through the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldables. Our ambition is not just to innovate the new technologies but also to innovate<br \/>our marketing approach. To accomplish this, we will ensure that the Galaxy experience is open to everyone.<\/p>\r\n<p>I can\u2019t wait to see how Galaxy community responds to new foldable launches. We will see you on August 10!<\/p>\r\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/www.samsung.com\/us\/smartphones\/the-next-galaxy\/reserve\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"A New Way to Flex is Coming. Check Out the Reserve Offer Today! \u2013 Learn More\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/20140319\/Pre-Order.jpg\" alt=\"Learn More: A New Way to Flex is Coming. Check Out the Reserve Offer Today!\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>A New Way to Flex is Coming. Check Out the Reserve Offer Today!<\/h4>\n\t\t\t\t\t\t\t\t<p>Learn More<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\r\n<h3><span style=\"color: #808080;\">A Greater Galaxy Experience<\/span><\/h3>\r\n<p>Leading up to the next Unpacked experience, we\u2019re launching the greater than campaign today that teases a world made greater than before with the imminent launch of the new foldable devices. The universal greater than symbol (&gt;) represents how our foldables\u2019 unique form factor doesn\u2019t just change shape, they change how we interact with our devices.<\/p>\r\n<p>Defying expectations of what smartphones are capable of yet again, Samsung is bringing new ways to work, play and capture life through this new series.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53234\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/Stephanie-Choi_Quote.png\" alt=\"Stephanie Choi, EVP &amp; Head of Marketing at Mobile eXperience Business, Samsung Electronics discusses how this year\u2019s Unpacked embrace the next normal and opens up the Galaxy experience to everyone both on and offline.\" width=\"1200\" height=\"627\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/26172451\/Stephanie-Choi_Quote.png 1200w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/26172451\/Stephanie-Choi_Quote-600x314.png 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/26172451\/Stephanie-Choi_Quote-950x496.png 950w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\r\n<h3><span style=\"color: #808080;\">Bringing the Best of Hybrid<\/span><\/h3>\r\n<p>This year\u2019s strategy embraces a new age of Unpacked. It takes the best of on and offline events and makes them even better.<\/p>\r\n<p>Introducing new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting.<br \/>The experience will take over spaces in the hearts of London\u2019s Piccadilly Circus and New York\u2019s Meatpacking District \u2014 two neighborhoods that match the energy and excitement of Samsung\u2019s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.<\/p>\r\n<h3><span style=\"color: #808080;\">The best is \u201cYet To Come\u201d<\/span><\/h3>\r\n<p>In a nod to our iconic product colorway Bora Purple, embracing diversity and optimism, we\u2019re painting the town purple. Samsung and BTS will partner for an unmissable trans-Atlantic premier of \u2018Yet to Come\u2019 foldable video on August 10.<br \/>The full version of the video will premiere at 4 p.m. EDT in several popular districts, including in Times Square in New York, taking over these iconic destinations to show the new video on some of the biggest and most recognizable screens worldwide.<br \/>But that\u2019s not all. We have so much in store for you, not to mention some amazing new products to show you \u2014 so stay tuned, it\u2019s going to be one to remember.<\/p>\r\n<p>Watch Unpacked on <a href=\"https:\/\/news.samsung.com\/us\/live-galaxy-unpacked-august-2022-unfold-your-world\/\" target=\"_blank\" rel=\"noopener\">Samsung U.S. Newsroom<\/a>, <a href=\"http:\/\/Samsung.com\" target=\"_blank\" rel=\"noopener\">Samsung.com, <\/a><a href=\"https:\/\/www.youtube.com\/c\/Samsung\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s YouTube channel<\/a> and in the metaverse at <a href=\"https:\/\/www.samsung.com\/us\/explore\/metaverse-837x\/\">Samsung 837X<\/a> on August 10, 2022, at 9 a.m. EDT (2 p.m. BST\/ 10 p.m. KST).<\/p>\r\n<p>Join us and engage with the next Unpacked experience in person from August 11-31.<br \/>\u2022 New York City: 60 10th Ave.<br \/>\u2022 London: 55 Regent St.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Stephanie Choi, EVP &amp; Head of Marketing at Mobile eXperience Business, Samsung Electronics discusses how this year\u2019s Unpacked embrace the next normal and opens up the Galaxy experience to everyone both on and offline. For over a decade, Samsung Galaxy Unpacked events have been the culmination of innovation, engineering and celebration \u2014 bringing together Galaxy [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":53234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718,29721],"tags":[25940,29397,40,126,29588,692,29891],"blue-badge":[],"class_list":["post-53206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","category-product-mobile-smartphones","tag-galaxy","tag-galaxy-unpacked","tag-mobile","tag-smartphone","tag-stephanie-choi","tag-unpacked","tag-unpacked-2022"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/26172451\/Stephanie-Choi_Quote.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/07\/26172451\/Stephanie-Choi_Quote.png","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":987,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/53206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=53206"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/53206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/53234"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=53206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=53206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=53206"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=53206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}