{"id":537,"date":"2015-06-09T15:59:38","date_gmt":"2015-06-09T19:59:38","guid":{"rendered":"http:\/\/samsungnewsroom-staging.elasticbeanstalk.com\/us\/?p=537"},"modified":"2019-06-18T22:46:13","modified_gmt":"2019-06-19T02:46:13","slug":"samsung-electronics-and-universal-pictures-announce-global-marketing-partnership-with-amblin-entertainments-jurassic-world","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-electronics-and-universal-pictures-announce-global-marketing-partnership-with-amblin-entertainments-jurassic-world\/","title":{"rendered":"SAMSUNG Electronics and Universal Pictures Announce Global Marketing Partnership with Amblin Entertainment&#8217;s Jurassic World"},"content":{"rendered":"<p><span class=\"press-release-open\">June 9, 2015<\/span> \u2013 <span style=\"font-weight: 400\">Samsung Electronics Co. announces its global marketing partnership with <\/span><i><span style=\"font-weight: 400\">Jurassic World<\/span><\/i><span style=\"font-weight: 400\">, the long-awaited next installment of Steve Spielberg\u2019s groundbreaking <\/span><i><span style=\"font-weight: 400\">Jurassic Park<\/span><\/i><span style=\"font-weight: 400\"> series. \u00a0Samsung will present exclusive content from the upcoming epic action-adventure on its revolutionary SUHD TVs at retail stores in U.S until the movie releases on June 12. As part of the cross-platform partnership, Samsung also had a presence at the <\/span><i><span style=\"font-weight: 400\">Jurassic World<\/span><\/i><span style=\"font-weight: 400\"> premiere and post-party.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;Partnering with Universal Pictures provides us with a unique opportunity to show our innovative technology and create an integrated marketing campaign tied to one of the biggest movies of the year,\u201d said <strong>Won Pyo Hong, President and Chief Marketing Officer, Samsung Electronics<\/strong>. &#8220;The exclusive <\/span><i><span style=\"font-weight: 400\">Jurassic World<\/span><\/i><span style=\"font-weight: 400\"> clip on Samsung\u2019s SUHD TVs will show unmatched, lifelike picture quality with breathtaking color and detail, drawing viewers in so that they feel like a part of the action.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Samsung also celebrated the premiere of <\/span><i><span style=\"font-weight: 400\">Jurassic World<\/span><\/i><span style=\"font-weight: 400\"> by creating a video wall featuring content from the film on their new SUHD TVs, which immersed guests in JURASSIC WORLD through spectacular color and detail on the red carpet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cSamsung is a part of our story,\u201d said <\/span><i><span style=\"font-weight: 400\">Jurassic World<\/span><\/i><span style=\"font-weight: 400\"> producer Frank Marshall. \u201cOur vision for the movie was that the theme park was very real, so we went to great lengths to make audiences feel like they were part of the experience \u2014 that really adds to the storytelling. \u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Samsung Innovation Center, the Visitors\u2019 Center in JURASSIC WORLD, showcases high-tech interactive exhibits that provide immersive experiences for parkgoers. The center is filled with Samsung\u2019s innovative displays, including the UHD TVs, where parkgoers can experience virtual dinosaurs and learn more about the park.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Samsung SUHD TVs are taking picture quality to an entirely new level, thanks to a new display technology powered by energy-efficient nano-crystal semiconductors that provide unrivaled color purity and contrast, and are two and a half times brighter than conventional TVs.<\/span><\/p>\n<h3>About <i>Jurassic World<\/i><\/h3>\n<p><span style=\"font-weight: 400\">The story of Steven Spielberg\u2019s original comes full circle as the park that was only a promise comes to life. \u00a0Welcome to Jurassic World, a fully operational luxury resort off the coast of Costa Rica where 20,000 guests explore the wonder of Earth\u2019s most magnificent living prehistoric marvels\u2014of every shape and size\u2014and interact up close with them every day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open, skies and water to engage in an all-out war for survival, and no corner within the world\u2019s greatest theme park is safe anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Chris Pratt, Bryce Dallas Howard, Vincent D\u2019Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa &amp; Amanda Silver and Derek Connolly &amp; Trevorrow, and the story is by Rick Jaffa &amp; Amanda Silver. \u00a0Frank Marshall and Patrick Crowley join the team as producers. <\/span><a href=\"http:\/\/www.jurassicworld.com\"><span style=\"font-weight: 400\">www.jurassicworld.com<\/span><\/a><\/p>\n<h3>About Samsung Electronics Co., Ltd.<\/h3>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at <a href=\"http:\/\/www.samsung.com\">www.samsung.com<\/a> and our official blog at <a href=\"http:\/\/global.samsungtomorrow.com\">global.samsungtomorrow.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>June 9, 2015 \u2013 Samsung Electronics Co. announces its global marketing partnership with Jurassic World, the long-awaited next installment of Steve Spielberg\u2019s groundbreaking Jurassic Park series. \u00a0Samsung will present exclusive content from the upcoming epic action-adventure on its revolutionary SUHD TVs at retail stores in U.S until the movie releases on June 12. As part [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718,17548,29728],"tags":[187,38,128,125],"blue-badge":[],"class_list":["post-537","post","type-post","status-publish","format-standard","hentry","category-product-home-entertainment","category-product","category-tv-and-audio-samsung-innovation","category-product-home-entertainment-tv-home-theaters","tag-jurassic-world","tag-news-release","tag-suhd","tag-television-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card-mobile.png","fimg_url":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card.png","primary_category":{"term_id":29727,"name":"Home Entertainment","slug":"product-home-entertainment","term_group":0,"term_taxonomy_id":29727,"taxonomy":"category","description":"","parent":29718,"count":343,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/","term_path":"product\/product-home-entertainment"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=537"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}