{"id":574,"date":"2015-05-06T16:43:25","date_gmt":"2015-05-06T16:43:25","guid":{"rendered":"http:\/\/samsungnewsroom-staging.elasticbeanstalk.com\/us\/?p=574"},"modified":"2021-08-06T12:13:33","modified_gmt":"2021-08-06T16:13:33","slug":"samsungs-newest-laundry-innovation-ensures-seasonal-stains-wont-stress-you-out","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsungs-newest-laundry-innovation-ensures-seasonal-stains-wont-stress-you-out\/","title":{"rendered":"SAMSUNG’s Newest Laundry Innovation Ensures Seasonal Stains Won’t Stress You Out"},"content":{"rendered":"
RIDGEFIELD PARK, N.J. \u2013\u2013 May 6, 2015<\/span> –\u00a0 Samsung Electronics America, Inc., a leading innovator in home appliances, delivers a new generation in home cleaning just in time for spring. The Samsung activewash\u2122 5.2 cu. ft. Top Load Washer with built-in sink makes pre-treating clothes easier, less messy and more convenient than ever before. With stand-alone laundry rooms at the top of the \u201cmost wanted\u201d list for Millennials1<\/sup>, the time has never been more right for an appliance that can tackle any fabric need.<\/div>\n

With the introduction of activewash\u2122, Samsung has added a simple yet revolutionary feature to its top-load laundry line-up. The washer features a sink built into the washer lid itself, with a water jet and gentle scrubbing surface in the sink basin to make it convenient to scrub stains or hand wash delicate items. Once clothes are pre-treated in the sink, an opening at the rear of the basin makes it easy for clothes and water to drop into the drum of the machine with no mess.<\/p>\n

\u201cLaundry has always played a very specific role in the home, and we’ve taken a long hard look at how we can enhance, and even expand, the role of the washer for today\u2019s new generation of homeowners,\u201d said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America<\/strong>. \u201cWith activewash\u2122, Samsung is bringing a new level of innovation and time-saving convenience to the laundry process, which can be a pain point for consumers \u2013 especially as we head into the stain-heavy spring and summer months. The built-in sink, large capacity and SuperSpeed technology make this new washer the ideal combination of simplicity, performance and technology.”<\/p>\n

Saving You from the Season of Stains<\/h4>\n

Millennials agree \u2013 according to research, that the laundry room is one of the key spaces in the home that can benefit from technology upgrades2<\/sup>. While the basics, such as pre-treatment, are critical to removing tough stains, consumers can be frustrated with this time consuming task. And since most laundry rooms don\u2019t have a separate sink to use for laundry prep or for washing delicate fabrics by hand, they are forced to pre-treat their clothes outside the laundry room, adding time and mess to the process.<\/p>\n

To make the job easier, Samsung offers several tips on how to pre-treat tough laundry challenges.<\/p>\n