{"id":60136,"date":"2023-06-19T09:00:45","date_gmt":"2023-06-19T13:00:45","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=60136"},"modified":"2024-03-12T15:20:56","modified_gmt":"2024-03-12T19:20:56","slug":"disney-and-pixars-new-film-elemental-to-show-in-4k-hdr-on-samsung-onyx-cinema-led-screens","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-pixar-film-elemental-4k-hdr-onyx-cinema-led-screen","title":{"rendered":"Disney and Pixar’s New Film \u2018Elemental\u2019 To Show in 4K HDR on Samsung Onyx Cinema LED Screens"},"content":{"rendered":"

Samsung Electronics Co., Ltd.,<\/a> today announced that Pixar Animation Studios has mastered its new animated film \u201cElemental\u201d \u2014 released globally on June 16 \u2014 as 4K theatrical High Dynamic Range (HDR) content available exclusively on Samsung Onyx<\/a>, the world\u2019s first Cinema LED screen. Those who view the film at an Onyx theater will enjoy a more captivating and vibrant viewing experience through next-generation picture quality with 4K theatrical HDR.1<\/sup><\/a><\/p>\n

Samsung Onyx<\/a>, the world\u2019s first Digital Cinema Initiatives (DCI)-certified cinema display for theatrical exhibition, is an LED screen<\/a> that provides exceptionally vivid color and the most detail-rich content. It transcends the traditional projector-based systems that have been the industry standard for more than 100 years by overcoming limited contrast ratio and brightness, delivering millions of additional colors that traditional projection does not.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Display<\/p>\n\t\t\t\t\t\t\t\t

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Pixar, an Academy Award\u00ae winning animation studio, mastered the film in 4K theatrical HDR to exemplify its bright, sharp, rich and detailed imagery, extending beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors. Additionally, Pixar pairing its reach with Samsung\u2019s visual technology expertise<\/a> has resulted in the largest cinema LED presence of any brand in the theatrical space. Moviegoers can enjoy 4K HDR mastered \u201cElemental\u201d exclusively on Onyx screens<\/a>.<\/p>\n

\"samsung-onyx-cinema-led-screens\"<\/p>\n

\u201cPixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,\u201d said Dominic Glynn, Senior Scientist at Pixar. \u201cWith Onyx<\/a>, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar\u2019s most ambitious work to date. HDR cinema<\/a> delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.\u201d<\/p>\n

\"4k-hdr-elemental-samsung-onyx\"<\/p>\n

Starting with \u201cElemental,\u201d Pixar plans to continue mastering 4K HDR content for Samsung Onyx<\/a> to ensure the film is viewed the way creators intended for the best possible viewer experience.<\/p>\n

\u201cWith Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,\u201d said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. \u201cWe will continue to actively expand partnerships in the movie industry based on our leading LED technology<\/a> innovation that expresses accurate image quality and vivid colors not available anywhere else.\u201d<\/p>\n

\"disney-pixar-samsung-elemental\"<\/p>\n

Samsung Onyx<\/a> can accommodate virtually any venue configuration while delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display combines 4K resolution<\/a>, HDR picture quality<\/a> and 300 nit peak brightness \u2014 nearly six times greater than standard projector technologies.<\/p>\n

Starting with the world\u2019s first cinema LED screen<\/a> at Lotte Cinema World Tower, Seoul in July 2017, Samsung has now supplied Onyx screens<\/a> to 120 movie theaters around the world.<\/p>\n

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1<\/sup><\/a> The availability of \u2018Elemental Mastered for Onyx\u2019 may vary by region and theater.<\/h6>\n","protected":false},"excerpt":{"rendered":"

4K HDR mastered \u201cElemental\u201d is now exclusively available on Samsung Onyx, creating a viewing experience like never before<\/p>\n","protected":false},"author":84,"featured_media":60386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29729,29718],"tags":[29829,29696,223,340,30177,17460],"blue-badge":[],"class_list":["post-60136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product-enterprise","category-product","tag-4k-hdr","tag-digital-display","tag-display","tag-led","tag-pixar","tag-samsung-onyx"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/06\/16091315\/disney-pixar-samsung-elemental-featured.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/06\/16091315\/disney-pixar-samsung-elemental-featured.png","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":251,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/60136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=60136"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/60136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/60386"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=60136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=60136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=60136"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=60136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}