{"id":6136,"date":"2016-02-22T17:00:13","date_gmt":"2016-02-22T22:00:13","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=6136"},"modified":"2024-08-06T20:35:24","modified_gmt":"2024-08-07T00:35:24","slug":"samsung-837-opening","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-837-opening\/","title":{"rendered":"Samsung 837 Opens Its Doors In The Heart of NYC Marking the First-of-its-Kind Cultural Destination, Digital Playground and Marketing Center of Excellence"},"content":{"rendered":"

New York, NY \u2013 February 22, 2016 \u2013<\/strong> <\/span>Samsung Electronics America, Inc.<\/strong> today announced the opening of Samsung 837<\/a> (@837nyc<\/a>), a first-of-its kind cultural destination, digital playground and Marketing Center of Excellence, in the heart of the Meatpacking District of New York City.<\/p>\n

Open to the general public, the living lab and digital playground featuring numerous installations and touchpoints comprise three floors and include, a one-of-kind digital screen, auditorium seating for performances and special events, a Gallery featuring curated content experiences, a broadcast studio, and much more. \u00a0The state-of-the-art building is a creative expression of Samsung\u2019s brand and will serve as home for the marketing center of excellence, executive briefing center and a new customer care center designed to offer one-on-one service to Samsung owners.<\/p>\n

\u201cWe set out to build a marketing center of excellence,\u201d said Gregory Lee, President and CEO of Samsung Electronics North America.<\/strong> \u201cWe immediately thought of New York City, where the best marketing happens and where people have a finger on the pulse of culture. As a result, we have and will continue to attract top talent from around the world.\u201d<\/p>\n

Samsung 837 also provides an opportunity for the public to experience Samsung technology, signature services and culture through special events. Samsung is partnering with its neighbors in the Meatpacking District, like the Whitney Museum of American Art, as well as, artists, scientists, thought leaders and others, driving culture today to create compelling programming. The building will also serve the community as a center for supporting great causes.<\/p>\n

“At Samsung, we have a proven track record of innovation, and with Samsung 837, we are creating the flagship of the\u00a0future,\u201d said Zach Overton, Vice President and General Manager of Samsung 837.<\/strong>\u00a0 \u201cReimagining\u00a0the traditional store experience, 837 is a fully immersive cultural center, featuring programming which will tap into people\u2019s passions such as art, music, entertainment, sports, wellness, culinary, technology\u00a0and fashion, all powered and enriched by technology.\u201d<\/p>\n

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Samsung 837 Interior<\/p><\/div>\n

Samsung 837, An Experiential Playground<\/strong><\/h4>\n

Blurring the lines between live and static experiences, Samsung 837 presents dynamic, immersive programming powered by technology that will continually evolve to reflect pop culture and important cultural moments such as awards shows, national sporting events, worldwide concert tours, and much more.<\/p>\n

To mark the opening of the flagship, ABC\u2019s Good Morning America<\/em> will be broadcasting live, exclusively at Samsung 837. In the first two weeks of opening, Samsung 837 will feature exclusive programming including live DJs, Oscar-nominated movie screenings<\/a> (The Martian<\/em>, Inside Out<\/em>, Shaun the Sheep<\/em> and Cinderella<\/em>), and a private Oscar viewing party. With Samsung+, the free mobile app exclusive to Galaxy owners, users have fast access to live tech support, and additional perks available at Samsung 837 including access to premium events and experiences.<\/p>\n

Samsung 837 is a haven for unique, ongoing programming with interactive opportunities, including:<\/p>\n