{"id":62275,"date":"2023-08-09T10:00:33","date_gmt":"2023-08-09T14:00:33","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=62275"},"modified":"2024-02-23T10:13:43","modified_gmt":"2024-02-23T15:13:43","slug":"interview-galaxy-unpacked-2023-a-new-galaxy-inside-seoul-from-the-viewpoint-of-squid-game-art-director","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/squid-game-art-director-kyung-sun-chae-designs-galaxy-unpacked-experience-zone\/","title":{"rendered":"[Interview] Galaxy Unpacked 2023: A New Galaxy Inside Seoul From the Viewpoint of \u2018Squid Game\u2019 Art Director"},"content":{"rendered":"

Hosted in Seoul, South Korea for the first time, Galaxy Unpacked 2023<\/a> celebrated the technological innovation of Samsung Electronics<\/a> and the cultural heritage of Korea\u2019s capital city<\/a>.<\/p>\n

Visitors at Galaxy Unpacked 2023 could experience Samsung\u2019s latest products inside a space decorated like a \u201chanok,\u201d or traditional Korean-style house.<\/p>\n

The Experience Zone was masterfully crafted by Kyung-sun Chae, art director of the global hit series \u201cSquid Game.\u201d Samsung Newsroom met with Chae to learn about the creation behind the one-of-a-kind Experience Zone at Galaxy Unpacked 2023.<\/p>\n

Q. How do you feel being the director overseeing the Experience Zone at the first Galaxy Unpacked held in Seoul?<\/strong><\/h5>\n

I\u2019m proud that I got to showcase various features of the latest Galaxy devices<\/a> and highlight Seoul\u2019s charm to countless people through Galaxy Unpacked. My favorite part of this experience was developing the initial concepts for the Experience Zone. Through this event, I now have a new desire to introduce Korean culture<\/a> and spaces to a wider audience using Galaxy technology.<\/p>\n

\n\t\t\n\t\t\"Galaxy\n\t\t<\/a>\n\t<\/div>\n
Q. What are some differences between the Experience Zone you created for Galaxy Unpacked and production designs you\u2019ve created in the past?<\/strong><\/h5>\n

Production design is about visualizing text in video \u2014 it\u2019s all about expressing the textual themes and distinct attributes of the characters in a visually effective manner.<\/p>\n

For Galaxy Unpacked<\/a>, I had to take a different approach from directing a production since actual visitors would be attending and experiencing the space in person. Because it\u2019s the first time that new Galaxy devices are being unveiled in South Korea, I focused on presenting the modern aesthetics of Galaxy and accentuating the true beauty of Seoul, the city where tradition and technology coexist<\/a>.<\/p>\n

\"Experience<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t\t\t\t\"DEVSISTERS\u2019\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t

Computing<\/p>\n\t\t\t\t\t\t\t\t

DEVSISTERS\u2019 Secret to Bringing 3D Characters to Life<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
\n\t\t
\n
Q. What is the concept of the Experience Zone at Galaxy Unpacked 2023?<\/strong><\/h5>\n

To me, it was meaningful that the event was hosted in Seoul<\/a>. I wanted to create a harmonious space that displayed a fresh perspective of the city alongside the new Galaxy devices<\/a>. This is how I decided on the concept of the Experience Zone \u2014 preserving existing perspectives, unfolding folded perspectives and sharing new perspectives.<\/p>\n

To convey this, I actively utilized hanok, an architecture unique to Korea. As the traditional structure of hanok shares some similarities with the foldable structure of the Galaxy Z Flip5<\/a>, I presented the experience of seeing one\u2019s perspective expand or unfold by leaning on the structure of the hanok. I included themes of \u201copenness\u201d and \u201cinfinite expansion\u201d from the world of Galaxy to complete the experience.<\/p>\n

\"Experience<\/p>\n

In addition, I applied Korean traditional landscape architecture, \u201cchagyeong,\u201d which means to lend scenery. In hanok, a window is like a frame that holds nature. Chagyeong allows you to fully appreciate nature and enjoy the expanded space through the frame, even from within the hanok. I implemented this design principle while designing and directing the Experience Zone.<\/p>\n

I developed each Galaxy product booth using \u201cchangho,\u201d the Korean traditional door of a hanok, and positioned them to form the shape of a lotus flower. Behind the traditional Korean door, the night view and futuristic landscape of Seoul<\/a> are visible. Visitors can appreciate the new Galaxy products<\/a> in a different light, as the products merge with the Seoul backdrop.<\/p>\n

Lastly, I placed traditional elements throughout the entire Experience Zone. I recreated what Seoul looked like in the past by using the traditional walls and structure of hanok as well as other historical items such as \u201csoban,\u201d a small tray-like table. I designed the wall with glass material to mirror the vision behind Galaxy, which seeks to preserve existing values while continuing to evolve and innovate.<\/p>\n

I hope the visitors will enjoy both the Seoul skyline<\/a> and the new Galaxy products through this unique space.<\/p>\n

\"Kyung-sun<\/p>\n

Q.\u00a0<\/strong>What inspiration did you get from the new Galaxy products when designing the space?<\/strong><\/h5>\n

The Galaxy Z Flip5<\/a> has many unique characteristics with its ingenious foldable form factor and sophisticated design. These characteristics resemble Seoul as the city simultaneously embraces both tradition and modernity by combining the familiar with the unfamiliar. In particular, I used the decalcomania method, inspired by the Galaxy Z series<\/a>, to portray Seoul at both day and night.<\/p>\n

I highlighted the contrast between the city\u2019s day and night by using black and white in the background. I also utilized the mint color<\/a> of the Galaxy devices and Korean traditional patchwork material to create Seoul\u2019s cityscape, which shine brightly at all times of the day. In addition, I expressed shadows by utilizing Galaxy products. The structure that was made with the folding screen as the motif, in which visitors can draw the shadows to express their uniqueness, was inspired by Galaxy foldable.<\/p>\n

Q. You have been the art director of various historical TV dramas that capture the different aesthetics of Seoul. Did that influence the design process when creating the Experience Zone for Galaxy Unpacked?<\/strong><\/h5>\n

Throughout the ideation and creation process for Galaxy Unpacked<\/a>, I aspired to create a space that gave visitors a chance to enjoy traditional Korean hanok as well as Galaxy products. I hope that everyone who visits the Experience Zone will have a memorable experience at the very first Galaxy Unpacked event in Seoul.<\/p>\n

Check out photos from the Experience Zone at Galaxy Unpacked 2023<\/a> below.<\/p>\n

\"Experience<\/p>\n

\"Galaxy<\/p>\n

\"Hanok<\/p>\n","protected":false},"excerpt":{"rendered":"

Hosted in Seoul, South Korea for the first time, Galaxy Unpacked 2023 celebrated the technological innovation of Samsung Electronics and the cultural heritage of Korea\u2019s capital city. Visitors at Galaxy Unpacked 2023 could experience Samsung\u2019s latest products inside a space decorated like a \u201chanok,\u201d or traditional Korean-style house. The Experience Zone was masterfully crafted by […]<\/p>\n","protected":false},"author":84,"featured_media":62282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720],"tags":[29835,25940,29397,30071],"blue-badge":[],"class_list":["post-62275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","tag-design","tag-galaxy","tag-galaxy-unpacked","tag-unpacked-2023"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/08\/08151725\/Kyung-sun-Chae-Squid-Game-Art-Director.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/08\/08151725\/Kyung-sun-Chae-Squid-Game-Art-Director.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":984,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/62275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=62275"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/62275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/62282"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=62275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=62275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=62275"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=62275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}