{"id":63309,"date":"2023-09-18T09:00:30","date_gmt":"2023-09-18T13:00:30","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=63309"},"modified":"2023-09-18T09:41:37","modified_gmt":"2023-09-18T13:41:37","slug":"with-new-samsung-foldable-campaigns-users-can-enjoy-both-virtual-and-real-world-experiences","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/new-samsung-foldable-campaigns-bring-together-digital-physical-worlds\/","title":{"rendered":"With New Samsung Foldable Campaigns, Users Can Enjoy Both Virtual and Real World Experiences"},"content":{"rendered":"
\"foldable-campaign-ni\u015fanta\u015f\u0131,-levent-harbiye-istanbul\"

\u25b2 Passersby gather around a series of curious sights in Ni\u015fanta\u015f\u0131, Levent and Harbiye in Istanbul<\/p><\/div>\n

Huge, Evocative <\/strong>Galaxy <\/strong><\/a>Foldables Capture the Imaginations of Fans Worldwide <\/strong><\/h5>\n

Galaxy Z Flip5<\/a> | Fold5<\/a> have arrived. With their eye-catching visual style and the unique capabilities of their folding forms \u2013 spanning Flex Window features<\/a> and versatile FlexCam photography on the Galaxy Z Flip5<\/a> and unparalleled multitasking and large screen gaming experience on the Galaxy Z Fold5<\/a> \u2013 customers all over the world are discovering the next generation of foldable excellence<\/a>. To celebrate the new mobile devices<\/a>, Samsung has launched a new series of promotional videos.<\/p>\n

In the middle of Times Square in New York City and outside the Coex Media Tower in Seoul and the Sino-Ocean Taikoo Li Mall in Chengdu, China, crowds gather around an intriguing spectacle. Looming over the bustling traffic and eager onlookers, enormous Galaxy Z Flip5<\/a> | Fold5<\/a>, their bases attached to large billboards, slowly unfold skyward to reveal glowing, high-resolution displays. As the crowds below stare up and take pictures on their smartphones, Samsung\u2019s latest foldables<\/a> become the focal point of these iconic urban backdrops. But how did Samsung<\/a> pull off this feat of engineering?<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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How To Make the Most of Your Galaxy Z Flip5 with Flex Window<\/h4>\n\t\t\t\t\t\t\t\t

See the News<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t

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The giant next-gen Galaxy devices<\/a> were brought to life in these global locales thanks to a combination of real-world images and CGI mastery. Beginning in Istanbul in collaboration with Turkish influencer Bulutsahin, they soon started appearing in key markets all around the world. Using advanced video editing techniques, moving cameras and rotoscope technology, these huge, photorealistic foldables<\/a> were superimposed onto footage of actual billboards and buildings. Rendered at a large scale but in meticulously realistic detail, the digital models capture viewers\u2019 imaginations by showing the new foldables\u2019 distinctive form factors<\/a> inserted into familiar settings.<\/p>\n

\"galaxy-z-flip5-times-square-new-york-city\"

\u25b2 Galaxy Z Flip5<\/a> takes pride of place on the iconic One Times Square building in New York City as traffic passes by below.<\/p><\/div>\n

\"galaxy-z-fold5-chengdu-billboard\"

\u25b2 Crowds gather around the Sino-Ocean Taikoo Li Mall in Chengdu as a huge Galaxy Z Fold5<\/a> unfurls horizontally on a wraparound digital billboard.<\/p><\/div>\n

\"galaxy-z-flip5-seoul-billboard\"

\u25b2 Galaxy Z Flip5<\/a> unfolds over a grassy square at the Coex Media Tower in Seoul while an onlooker takes a video on his smartphone.<\/p><\/div>\n

Festivalgoers Get Hands-On With the Latest Samsung Devices<\/a><\/strong><\/h5>\n

Beyond the new virtual foldables<\/a> videos, Samsung<\/a> has been hosting an array of in-person experiences at music festivals, including in Hungary, Poland and Romania. Samsung<\/a> also operated a booth at KCON LA 2023 \u2013 the biggest Korean culture convention in the U.S. \u2013 of which it is an official sponsor. Including workshops, influencer collaborations, sponsored music venues and hands-on photography experiences, these offline activities have been giving customers a chance to get up close and personal with the latest features and capabilities of Galaxy Z Fold5<\/a>, Galaxy Z Flip5<\/a>, Galaxy Watch6<\/a>, Galaxy Tab9<\/a> and more.<\/p>\n

\"hungary-2023-sziget-music-festival-samsung\"

\u25b2 At Hungary\u2019s 2023 Sziget music festival, fans engaged in social media, hip-hop and make-up application influencer workshops at Samsung\u2019s all-day Kontent Kont\u00e9ner mini-studio and enjoyed the electronic music act lineup at the Samsung Party Arena.<\/p><\/div>\n

\"samsung-kcon-la-2023-experience-booth\"

\u25b2 K-culture enthusiasts visited Samsung\u2019s KCON LA 2023 onsite experience booth for demonstrations of the latest Galaxy Z Flip5<\/a>, Galaxy Z Fold5<\/a>, Galaxy Watch6<\/a>, Galaxy Tab S9<\/a> and Galaxy S23 Ultra<\/a> capabilities, with 16,000 attendees visiting the booth and thousands more seeing the Galaxy Z Flip<\/a> TVC ecosystem lifestyle commercial running on the Crypto.com Arena Jumbotron.<\/p><\/div>\n

\"samsung-2023-summer-well-music-festival-romania\"

\u25b2 At the 2023 Summer Well music festival in Romania, visitors tested out Galaxy Z Flip5\u2019s<\/a> versatile camera and Galaxy Z Fold5\u2019s<\/a> gaming and multitasking features, as well as seeing photographs of themselves split across four creatively arranged LED screens in the \u201cShow your flip side\u201d corner.<\/p><\/div>\n

\"samsung-sbm-festival-poland\"

\u25b2 At the hip-hop-focused SBM festival in Poland, 11,000 festivalgoers visited Samsung\u2019s unique Galaxy Zone area for an immersive experience of Galaxy Z Flip5<\/a> and Galaxy Buds2 Pro<\/a>, complete with a photography contest that awarded a brand new Galaxy Z Flip5<\/a> to 3 winners.<\/p><\/div>\n

Gamers Go Head-to-head in Heated Galaxy Z Fold5<\/a> League of Legends: Wild Rift Tournament<\/strong><\/h5>\n

On August 27, the 2023 Galaxy Fold Cup gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use Galaxy Z Fold5\u2019s<\/a> next-level gaming capabilities to test each other\u2019s skills on Riot Game\u2019s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing over 2000 people in July, winning team \u201cOZG\u201d took home the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience.<\/p>\n

With world-class League of Legends champion Sang-hyeok \u201cFaker\u201d Lee in attendance and over 210,000 additional viewers tuning in on the internet live broadcast, the tournament demonstrated Galaxy Z Fold5\u2019s<\/a> spacious display, lightweight handling and immersive responsiveness. Competitors and audience members alike were impressed with the quality of the Galaxy Z Fold5\u2019s<\/a> gaming experience, Faker remarking that he was amazed that gaming could feel so fluid<\/a> and precise on a mobile device.<\/p>\n

\"galazy-z-fold5-jamsil-esports-arena-seoul\"

\u25b2 Esports enthusiasts watch teams clash on the Galaxy Z Fold5<\/a> at the Jamsil eSports Arena in Seoul<\/p><\/div>\n

\"league-of-legends=galaxy-z-fold5\"

\u25b2 Competing teams put their League of Legends skills to the test on Galaxy Z Fold5\u2019s<\/a> large, responsive screen during the 2023 Galaxy Fold Cup quarter finals<\/p><\/div>\n

\"sang-hyeok-faker-lee-tournament-gaming\"

\u25b2 Pro gaming superstar Sang-hyeok \u201cFaker\u201d Lee takes center stage to share his thoughts on the tournament finals<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Huge, Evocative Galaxy Foldables Capture the Imaginations of Fans Worldwide Galaxy Z Flip5 | Fold5 have arrived. With their eye-catching visual style and the unique capabilities of their folding forms \u2013 spanning Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5 and unparalleled multitasking and large screen gaming experience on the Galaxy […]<\/p>\n","protected":false},"author":84,"featured_media":63330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718,29721],"tags":[30253,29850,25940,30212,30213,30027,40,30129,29090],"blue-badge":[],"class_list":["post-63309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","category-product-mobile-smartphones","tag-flex-window","tag-foldables","tag-galaxy","tag-galaxy-z-flip5","tag-galaxy-z-fold5","tag-galaxy-z-series","tag-mobile","tag-mobile-photography","tag-times-square"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/13093907\/new-foldable-campaign-featured.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/13093907\/new-foldable-campaign-featured.png","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":987,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/63309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=63309"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/63309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/63330"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=63309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=63309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=63309"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=63309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}