{"id":63721,"date":"2023-10-03T09:00:50","date_gmt":"2023-10-03T13:00:50","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=63721"},"modified":"2024-03-08T13:28:27","modified_gmt":"2024-03-08T18:28:27","slug":"samsung-partners-with-soundhound-and-white-castle-to-revolutionize-voice-ai-drive-thrus-with-next-gen-display-technology","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-soundhound-white-castle-revolutionize-voice-ai-drive-thrus-with-next-gen-display-technology\/","title":{"rendered":"Samsung Partners With SoundHound and White Castle to Revolutionize Voice AI Drive-Thrus With Next-Gen Display Technology"},"content":{"rendered":"

Samsung Electronics America<\/a>, Inc., and SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence (AI), today announced that they will be working together with White Castle, America\u2019s first fast-food hamburger chain, to deploy next-generation, voice-enabled outdoor digital signage technologies that will revolutionize the way that brands interact with consumers.<\/p>\n

The ground-breaking collaboration will provide voice AI-enabled dynamic drive-thru menu boards to White Castle restaurant locations. The display technology combines Samsung\u2019s MagicINFO\u2122<\/a> digital signage software and SoundHound\u2019s sophisticated proprietary speech recognition technology to provide an exceptional, interactive customer ordering experience, complete with intelligent, real-time insights for the brand.<\/p>\n

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\u201cWith White Castle Cravers everywhere hungry for our hot and tasty menu options, we are investing in processing orders at the drive thru even more swiftly,\u201d said Mike Guinan, Vice President of Operations Services at White Castle. \u201cBy working with tech innovators at SoundHound and Samsung, we\u2019ve been able to create an engaging ordering experience that customers are loving. It\u2019s the model for tomorrow today \u2013 and evidence of how friendly technology and great partners can be a game changer.\u201d<\/p>\n

With the White Castle collaboration becoming the gold standard for using voice AI-enabled menu boards<\/a> at the drive-thru \u2013 with orders processed in just under 60 seconds, and 90 percent order completion rates that exceed previous staff-based benchmarks \u2013 SoundHound and Samsung have committed to collaborate on future projects. The companies plan to deliver this scalable, repeatable format to drive sales while creating experiences that customers love.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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\u201cIn uniting our extensive voice AI expertise with Samsung\u2019s MagicINFO<\/a> display technology, we\u2019ve created a first-class interactive experience for White Castle\u2019s drive-thru customers,\u201d says James Hom, Co-Founder and Chief Product Officer at SoundHound. \u201cWe look forward to finding new opportunities to partner to unlock the power of digital outdoor signage and turn menus into interactive restaurant portals with almost limitless possibilities.\u201d<\/p>\n

\"samsung<\/p>\n

\u201cWith MagicINFO, Samsung is helping transform menu boards from simple, static displays to personalized, easy-to-navigate experiences for the customer that also deliver business benefits to the restaurant,\u201d said James Fishler<\/a>, Senior Vice President of the Display & Home Entertainment Divisions at Samsung Electronics America. \u201cBy integrating SoundHound\u2019s AI-driven voice technology, we\u2019re providing an extraordinary experience for White Castle customers when it comes to enjoying what they love. This is just the beginning of a relationship that will propel their brand to the cutting-edge of customer experiences powered by innovation<\/a>.\u201d<\/p>\n

Learn more about SoundHound for Restaurants here<\/a>, and Samsung MagicINFO here<\/a>.<\/p>\n

About SoundHound<\/strong><\/h6>\n
SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice AI solutions that let businesses offer incredible conversational experiences to their customers. Built on proprietary technology, SoundHound\u2019s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators across automotive, TV, and IoT, and to customer service industries via groundbreaking AI-driven products like Smart Answering, Smart Ordering, and Dynamic Interaction\u2122, a real-time, multimodal customer service interface. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world-class businesses.<\/h6>\n","protected":false},"excerpt":{"rendered":"

White Castle plans to roll out the cutting-edge, interactive menu boards to over 100 drive-thru lanes<\/p>\n","protected":false},"author":84,"featured_media":63814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[953,29696,223,12847,30302,30303],"blue-badge":[],"class_list":["post-63721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product","tag-artificial-intelligence-ai","tag-digital-display","tag-display","tag-magicinfo","tag-menu-boards","tag-soundhound"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/10\/02125744\/samsung-soundhound-whitecastle-menu-board.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/10\/02125744\/samsung-soundhound-whitecastle-menu-board.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":251,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/63721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=63721"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/63721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/63814"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=63721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=63721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=63721"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=63721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}