{"id":67208,"date":"2024-01-22T09:00:44","date_gmt":"2024-01-22T14:00:44","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=67208"},"modified":"2025-02-07T10:56:08","modified_gmt":"2025-02-07T15:56:08","slug":"samsung-fuels-a-new-era-of-in-store-engagement","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-fuels-new-era-of-in-store-engagement\/","title":{"rendered":"Samsung Fuels A New Era of In-Store Engagement"},"content":{"rendered":"<p>Samsung Electronics America today launched a cutting-edge pilot program to help enhance customer engagement within three Chevron ExtraMile stations in San Diego, Millbrae, Calif. and Vancouver, Wash. The pilot program will combine the high visual impact of <a href=\"https:\/\/www.samsung.com\/us\/business\/solutions\/industries\/retail\/displays\/\" target=\"_blank\" rel=\"noopener\">4K UHD Samsung Smart Signage Displays<\/a> with a data-driven content strategy to attract and captivate in-store shoppers.<\/p>\n<p>The participating ExtraMile stores will use 4K UHD Samsung Smart Signage Displays, including the <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/4k-uhd\/qm-series\/qmc-series-55-lh55qmcebgcxgo\/\" target=\"_blank\" rel=\"noopener\">Samsung QMC series<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/outdoor-and-window\/om-series\/omb-series-55-lh55ombebgbxza\/\" target=\"_blank\" rel=\"noopener\">OMB series<\/a> professional displays. These displays feature an ultra-slim design to fit comfortably within each store\u2019s existing environment while offering best-in-class picture quality to immerse customers with fresh and relevant merchandising content. Digital signage solutions leader <a href=\"https:\/\/cri.com\/\" target=\"_blank\" rel=\"noopener\">Creative Realities, Inc.<\/a> strategically installed the displays in high-traffic areas, such as the soda fountain, snack aisles, refrigerated sections and behind the register.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/solutions\/industries\/retail\/displays\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67214\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/chevron-promo-samsung-digital-display.jpg\" alt=\"Samsung Digital Display inside Chevron ExtraMile store\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165250\/chevron-promo-samsung-digital-display.jpg 1500w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165250\/chevron-promo-samsung-digital-display-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165250\/chevron-promo-samsung-digital-display-950x633.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165250\/chevron-promo-samsung-digital-display-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165250\/chevron-promo-samsung-digital-display-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165250\/chevron-promo-samsung-digital-display-437x291.jpg 437w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/www.samsung.com\/us\/business\/solutions\/industries\/retail\/displays\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"Make your store brilliant \u2013 Learn more\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19170439\/make-store-brilliant-samsung-displays.jpg\" alt=\"Learn more: Make your store brilliant\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>Make your store brilliant<\/h4>\n\t\t\t\t\t\t\t\t<p>Learn more<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<p>This relationship will allow Chevron Stations Inc. (\u201cCSI\u201d) to utilize <a href=\"https:\/\/www.samsung.com\/us\/business\/solutions\/digital-signage-solutions\/magicinfo\/\" target=\"_blank\" rel=\"noopener\">the Samsung MagicINFO\u2122<\/a> Content Management Solution (CMS) together with the displays to manage and distribute a dynamic mix of content. This content includes:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sprinklr.com\/products\/social-media-management\/\" target=\"_blank\" rel=\"noopener\"><strong>Sprinklr Social<\/strong><\/a><strong>:<\/strong> AI-powered social media interacts with ExtraMile shoppers through social media campaigns, such as online polls about their favorite soft drink flavors. This data about consumer preferences will help CSI in their merchandising decisions. Bridging the online and physical world, Samsung displays showcase the results to encourage customer interactions with the ExtraMile brand and drive product sales.<\/li>\n<li><a href=\"https:\/\/www.ibm.com\/weather\"><strong>IBM<\/strong><\/a><a href=\"https:\/\/www.ibm.com\/weather\"><strong><sup>\u00ae <\/sup><\/strong><\/a><a href=\"https:\/\/www.ibm.com\/weather\" target=\"_blank\" rel=\"noopener\"><strong>Weather<\/strong><\/a><strong>:<\/strong> Real-time local weather forecast information supports intelligent triggers for weather-appropriate content and promotional offers. For instance, if the forecast projects a week of sunshine ahead, the CMS automatically triggers a promotion for car washes.<\/li>\n<\/ul>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/business\/displays\/direct-view-led\/ia-series\/all-in-one-iac-130-2k-lh015iacchs-za\/\" title=\"Display LED All-in-One\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/07\/01125147\/Display-LED-All-in-One-IAC.png\" alt=\"Display LED All-in-One\">\n\t\t<\/a>\n\t<\/div>\n<p>\u201cStores today need to deliver interactive experiences to engage with the digital-savvy shopper,\u201d said <a href=\"https:\/\/news.samsung.com\/us\/tag\/sara-grofcsik\/\" target=\"_blank\" rel=\"noopener\">Sara Grofcsik, Executive Director of U.S. Commercial Sales, Samsung Electronics America.<\/a> \u201cHowever, it\u2019s difficult to meet current expectations for dynamic content with traditional signs and banners. This approach combines digital signage and real consumer data to reach customers at the right time with the right message. Customers stay up to date on hot products and deals, and this helps them keep coming back to ExtraMile stores for more.\u201d<\/p>\n<p>Samsung is also integrating <a href=\"https:\/\/www.fastsensor.com\/\" target=\"_blank\" rel=\"noopener\">FastSensor\u2019s foot traffic analytics software<\/a> at these ExtraMile locations with connectivity powered by <a href=\"https:\/\/www.t-mobile.com\/business\/solutions\/business-internet-services\/business-internet\" target=\"_blank\" rel=\"noopener\">T-Mobile&#8217;s 5G business internet solutions<\/a>. FastSensor provides e-commerce-style metrics about a customer\u2019s physical journey as they move throughout an ExtraMile store, helping CSI understand actionable customer behavior to guide improvements to the shopping experience. In addition, the software can analyze data on traffic flow, customer purchase intent, sales conversions and store sections with the highest traffic to suggest digital content or hardware changes to improve customer engagement.<\/p>\n<p><a href=\"https:\/\/samsung.com\/us\/business\/solutions\/industries\/retail\/displays\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-67215\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/sam-sommelier-ai-generated-336x600.jpg\" alt=\"AI-generated Sam the Sommelier\" width=\"336\" height=\"600\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165430\/sam-sommelier-ai-generated-336x600.jpg 336w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165430\/sam-sommelier-ai-generated-532x950.jpg 532w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165430\/sam-sommelier-ai-generated-260x464.jpg 260w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165430\/sam-sommelier-ai-generated-172x307.jpg 172w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165430\/sam-sommelier-ai-generated.jpg 560w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/a><br \/>\nThis pilot program also introduces digital humans to assist customers in the San Diego ExtraMile store. \u201cSam the Sommelier\u201d is a hyper-realistic generative AI-powered virtual being that can interact with customers via voice or live chat through an app and provide recommendations for wine pairings with their food purchases. Customers can learn about each wine\u2019s tasting notes, take a quiz to find their ideal bottle and get immediate assistance to complete their transaction \u2013\u00a0all through a natural conversation with this virtual being.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67216\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/chevron-wine-aisle-sam-sommelier.jpg\" alt=\"Wine aisle with Samsung's Sam the Sommelier\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165541\/chevron-wine-aisle-sam-sommelier.jpg 1500w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165541\/chevron-wine-aisle-sam-sommelier-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165541\/chevron-wine-aisle-sam-sommelier-950x633.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165541\/chevron-wine-aisle-sam-sommelier-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165541\/chevron-wine-aisle-sam-sommelier-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/19165541\/chevron-wine-aisle-sam-sommelier-437x291.jpg 437w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><br \/>\nFor more information about how Samsung Displays are redefining the in-store experience, please visit <a href=\"https:\/\/www.samsung.com\/us\/business\/solutions\/industries\/retail\/displays\/\" target=\"_blank\" rel=\"noopener\">samsung.com\/us\/business\/solutions\/industries\/retail\/displays<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung displays enhance customer service at ExtraMile convenience stores through dynamic merchandising, social media content and the use of digital humans <\/p>\n","protected":false},"author":84,"featured_media":67636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[210,953,48,30419,13267,704],"blue-badge":[],"class_list":["post-67208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product","tag-4k","tag-artificial-intelligence-ai","tag-digital-signage","tag-sara-grofcsik","tag-smart-signage","tag-t-mobile"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/01152848\/chevron-extramile-exterior-feature-664x440-1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/01152848\/chevron-extramile-exterior-feature-664x440-1-432x286.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":252,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/67208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=67208"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/67208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/67636"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=67208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=67208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=67208"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=67208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}