{"id":70019,"date":"2024-04-15T11:00:30","date_gmt":"2024-04-15T15:00:30","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=70019"},"modified":"2024-04-18T11:21:18","modified_gmt":"2024-04-18T15:21:18","slug":"samsung-expands-ultra-large-tv-line-up-with-new-98-model","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-new-98-inch-ultra-large-crystal-4k-tv\/","title":{"rendered":"Samsung Expands Ultra-Large TV Line-up with New 98\u201d Model"},"content":{"rendered":"

Samsung Electronics America today announced the 98\u201d – Class Samsung Crystal 4K TV<\/a> (DU9000), the newest addition to the expansive 2024\u00a0Samsung TV lineup<\/a>. It delivers picture quality that\u2019s specifically optimized for the big screen, along with true-to-life colors that make your favorite content come to life. The new 98\u201d screen will be available for $3,999.99 at Samsung.com and across select retailers.<\/p>\n

\u201cJust a few years ago, 65\u201d TVs were considered \u2018big.\u2019 Today, people want even bigger <\/strong>screens. In fact, the number of 98\u201d TVs sold across the industry has grown nearly 15 times since last year,\u201d said\u00a0James Fishler<\/a>, Senior Vice President of Home Entertainment, Samsung Electronics America.<\/p>\n

\u201cNot all large screens are created equal though. With Samsung, you can count on leading picture quality with advanced connectivity built right in, plus added-value features like endless content with Gaming Hub<\/a>1<\/a><\/sup> or free entertainment with Samsung TV Plus. These stand-out features are available on Samsung ultra-large screens and at a variety of price points \u2013 so you can shop with confidence for the TV that best fits your lifestyle.\u201d<\/p>\n

Super-Big Screens\u00a0with Dazzling Quality<\/h5>\n

The Samsung 98\u201d Class Crystal UHD (DU9000)<\/a> is built with Supersize Picture Enhancer<\/strong>, which optimizes picture quality for the bigger screen. As screens get larger, so do their pixels \u2013 Supersize Picture Enhancer can increase sharpness and reduce visible noise across every scene. That means you can enjoy what you\u2019re watching without any pixel distortion, even at the 98\u201d size.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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The TV is also designed with 4K upscaling, PurColor, and HDR <\/strong>\u2013 transforming all of your content into amazing 4K and offering an even wider spectrum of colors for what\u2019s on screen. Whether you\u2019re bringing the cinematic magic of the movie theater directly into your home, cheering for your team during the big game, or even looking to be totally immersed in your favorite gaming titles \u2013 you\u2019ll feel like you\u2019re right in the middle of the action.<\/p>\n

With Motion Xcelerator2<\/a><\/sup><\/strong> and up to a 120Hz refresh rate<\/strong>, your gaming experience will be even smoother, too. The screen offers Game Bar<\/strong> built in, so you can easily change the screen ratio for your favorite gameplay, and try features like AI Auto Game Mode<\/strong>, Mini Map Auto Detection<\/strong>, and Virtual Aim Point<\/strong>.<\/p>\n

More Super-Big Options from the Global #1 TV Brand3<\/a><\/sup><\/h5>\n

As the #1 TV brand for 18 years running<\/a>, Samsung offers the largest portfolio of connected screens, so no matter your space or setup you have a great option to choose from. The 98\u201d Class Crystal UHD (DU9000) joins the cutting-edge line-up of ultra-large Samsung TVs, which includes:<\/p>\n