{"id":71701,"date":"2024-06-14T10:00:58","date_gmt":"2024-06-14T14:00:58","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=71701"},"modified":"2024-06-17T17:06:47","modified_gmt":"2024-06-17T21:06:47","slug":"the-learning-curve-part-5-overcoming-multicultural-and-multilingual-differences","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-research-brazil-overcoming-multicultural-multilingual-differences-learning-curve-5\/","title":{"rendered":"The Learning Curve, Part 5: Overcoming Multicultural and Multilingual Differences"},"content":{"rendered":"

As Samsung continues to pioneer premium mobile AI experiences, we visit Samsung Research centers around the world<\/a> to learn how Galaxy AI<\/a>1<\/a><\/sup> is enabling more users to maximize their potential. Galaxy AI now supports 16 languages<\/a>, so more people can expand their language capabilities, even when offline, thanks to on-device translation in features such as Live Translate2<\/a><\/sup>, Interpreter, Note Assist and Browsing Assist. But what does AI language development actually involve? Last time, we visited China<\/a> to learn about the importance of partnering with other leaders in AI. This time, we\u2019re in Brazil to explore how teams work across cultures and borders to bring Galaxy AI<\/a> to more people.<\/p>\n

A diverse country with more than 203 million people embodying a wide range of cultures and traditions, Brazil uses Brazilian Portuguese as its official language. Meanwhile, 22 neighboring countries use Latin American Spanish.<\/p>\n

Although Brazilian Portuguese and Latin American Spanish are widely spoken, intricate variations in both languages presented various challenges when teaching Galaxy AI<\/a> to discern and distinguish regional differences. That\u2019s why Samsung R&D Institute Brazil (SRBR) collaborated with Samsung experts from Mexico \u2014 as well as third-party partners such as the science and technology institutes SiDi and Sidia \u2014 to assemble a multidisciplinary and highly skilled team that could tackle the task.<\/p>\n

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Lower Barriers, Higher Understanding<\/h5>\n

The team used thousands of sources and a combination of machine learning and language processing tools<\/a> to improve the AI model\u2019s recognition of speech, written texts, and regional variations. But local jargon and names of famous figures \u2014 including sports teams, celebrities, and bands \u2014 vary widely between regions. Also, the same meaning can be expressed in many different words. While language models need localized data to gain a comprehensive understanding of the different languages to be translated, such variations inevitably present obstacles.<\/p>\n

For example, swimming pool is \u201calberca\u201d in Mexico \u2014 but it is \u201cpileta\u201d in Argentina, Paraguay and Uruguay. Meanwhile, in Colombia, Bolivia and Venezuela, swimming pool is \u201cpiscina,\u201d which is also used in Brazil but with a slight tonal difference. And while Colombians might say “ch\u00e9vere” to refer to something cool, Mexicans instead say \u201cpadre.\u201d<\/p>\n

These differences represent huge challenges for AI language understanding and learning, but the team overcame them by building larger language models, refining processing tools \u2013 and collaborating across borders and time zones.<\/p>\n

\u201cWe had to consider local slang and different ways of speaking before adapting and testing the model accordingly, which required close collaboration between the SRBR quality assurance (QA) team and development teams,\u201d says Mateus Pedroso, Senior Manager and Head of Software Quality Lab at SRBR. \u201cSince SRBR is located three hours ahead of the QA team in Mexico and 12 hours behind the management team in Korea, we had to create new communication channels and processes to align results and share progress. This multicultural collaboration generated a fiesta of ideas and solutions for Galaxy AI.\u201d<\/p>\n

\"Mateus<\/p>\n

Communicating Success<\/h5>\n

Samsung\u2019s philosophy of open collaboration came to life during this regional project as it was an iterative process that leveraged evolving technology on a global scale. To overcome linguistic and cultural barriers, the SRBR team needed to collect and manage massive amounts of data \u2014 continually refining and improving upon audio and text sources.<\/p>\n

The teams carved out key areas of responsibility to ensure everyone could benefit from the collective skill sets across the company\u2019s Latin American offices. The SRBR development team served as the intermediate stakeholder of the project, receiving directions from Samsung\u2019s headquarters and developing new updates to improve the AI model while carrying out tests for numerous use cases.<\/p>\n

\u201cThe testing phase required extensive communication and collaboration with QA teams to optimize the user experience, and each adjustment needed further testing and review,\u201d says Leandro Flores de Moura, Software Development Manager at SiDi. \u201cThe success of Galaxy AI\u2019s language capabilities is built on communication and collaboration as much as it is on technical expertise\u201d adds Nathan Castro, QA Test Developer at SiDi.<\/p>\n

A Roadmap for Culture<\/h5>\n

What makes Galaxy AI<\/a> particularly interesting for everyone involved is the fact that this wasn\u2019t merely a language project. To them, language is a cultural guide that provides valuable insight into people\u2019s heritage and identity.<\/p>\n

\u201cFor SiDi’s QA team, this was an endeavor that will change the world by enabling cultures to come together and overcome the difficulty of communicating in different languages,\u201d adds Estefan\u00eda Castro Su\u00e1rez, Test Developer at SiDi. \u201cKnowing we were part of this fills us with pride and motivation.\u201d<\/p>\n

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The team at Samsung R&D Institute Brazil (SRBR)<\/p><\/div>\n

\u201cThe way the SRBR team collaborated exemplifies what Galaxy AI sets out to achieve\u2014making the world a smaller place through communicating, sharing and interacting with people, even those who speak different languages,\u201d concludes Pedroso. \u201cThis capability will only grow as more languages come on board with Galaxy AI<\/a>.\u201d<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Mobile<\/p>\n\t\t\t\t\t\t\t\t

The Learning Curve, Part 4: A New AI Model and an Evolving Language<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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1<\/a><\/sup> Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.<\/h6>\n
2<\/a><\/sup> Samsung account log-in required. Calls must be made using the native Samsung phone app. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.<\/h6>\n","protected":false},"excerpt":{"rendered":"

Samsung Research in Brazil is part of a series about the people and innovations behind the democratization of mobile AI<\/p>\n","protected":false},"author":84,"featured_media":71732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720],"tags":[953,25940,30339,30368,30338,40,30424,30425],"blue-badge":[],"class_list":["post-71701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","tag-artificial-intelligence-ai","tag-galaxy","tag-galaxy-ai","tag-galaxy-s24","tag-live-translate","tag-mobile","tag-samsung-rd","tag-the-learning-curve"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/06\/13154829\/samsung-research-brazil-team-ft-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/06\/13154829\/samsung-research-brazil-team-ft-432x286.jpg","primary_category":{"term_id":29721,"name":"Smartphones","slug":"product-mobile-smartphones","term_group":0,"term_taxonomy_id":29721,"taxonomy":"category","description":"","parent":29720,"count":401,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/product-mobile-smartphones\/","term_path":"product\/product-mobile\/product-mobile-smartphones"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/71701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=71701"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/71701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/71732"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=71701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=71701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=71701"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=71701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}