{"id":72087,"date":"2024-06-26T19:00:54","date_gmt":"2024-06-26T23:00:54","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=72087"},"modified":"2024-07-02T09:19:18","modified_gmt":"2024-07-02T13:19:18","slug":"samsung-and-french-visionaries-raymond-and-simon-depardon-bring-a-fresh-perspective-to-the-olympics-and-paralympic-games-paris-2024-with-new-art-campaign","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-and-french-visionaries-raymond-and-simon-depardon-bring-fresh-perspective-to-the-olympics-and-paralympic-games-paris-2024-with-new-art-campaign-in-paris\/","title":{"rendered":"Samsung and French Visionaries Raymond and Simon Depardon Bring a Fresh Perspective to the Olympics and Paralympic Games Paris 2024 with New Art Campaign"},"content":{"rendered":"

Samsung Electronics<\/a>, a Worldwide Olympic and Paralympic Partner, today unveiled a new art campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The campaign, which is called \u201cOlympic Games Instants Shared #withGalaxy,\u201d is now live across the city of Paris and contains captivating imagery that offers a new perspective to the power of sport. It is one of many ways Samsung is helping to bring the spirit of the Olympic and Paralympic Games<\/a> to life in the host city as the countdown to Paris 2024<\/a> continues.<\/p>\n

As a photographer and filmmaker, Raymond Depardon has captured some of the most iconic images of the century, including portraits of the athletes in Olympic competition between 1964 and 1980. The new campaign, which was developed in collaboration between Samsung and the City of Paris, pays homage to Raymond\u2019s renowned work and represents a passing of the torch \u2014 as Raymond\u2019s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who focused his lens on some of the newest Olympic Games and Paralympic Games disciplines.<\/p>\n

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The series of images features Team Samsung Galaxy athletes<\/a>; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Football) and is currently being showcased at nine iconic Parisian landmarks and city sites including Rue du Louvre, Pont de la Concorde and Rue des Pyramides, until early September 2024.<\/p>\n

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\u201cI was thrilled to participate in this project because it is the first time ever that my photos are being displayed alongside my father\u2019s,\u201d said Simon Depardon. \u201cThe artwork not only features four incredible French athletes playing their sports, but also I wanted to show each athlete\u2019s human character by taking portraits of them at the same time,\u201d Depardon added. \u201cThe performance capabilities of the Galaxy S24<\/a> are outstanding, and opened up so many opportunities for us to create something that fits in artistically with the city.\u201d<\/p>\n

From June 24 through September 8, 2024, fans are invited to participate in the campaign by sharing messages of support for Team Samsung Galaxy via a QR code featured on each image. The messages will be shown at Samsung\u2019s Olympic\u2122 rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung\u2019s athlete lounge within the Olympic and Paralympic Village, during the Olympic and Paralympic Games.<\/p>\n

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\u201cThe mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness,\u201d said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. \u201cThrough our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the near 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.\u201d<\/p>\n

Additional locations for the campaign\u2019s 10 images \u2013 comprising two of Raymond Depardon\u2019s legendary photos and eight new images from Simon Depardon \u2013 are located at Gare de L\u2019Est, Quartier Saint-Germain, Porte d\u2019Orl\u00e9ans, Stade de France, Rue Vieille du Temple, and Op\u00e9ra. For more information, visit withgalaxy.galaxyexperienceparis.com\/en<\/a>.<\/p>\n

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Locations for \u2018Olympic Games Instants Shared #withGalaxy\u2019<\/p>\n