{"id":74612,"date":"2024-09-19T13:48:55","date_gmt":"2024-09-19T17:48:55","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=74612"},"modified":"2024-09-19T16:53:40","modified_gmt":"2024-09-19T20:53:40","slug":"highlights-from-samsung-activations-at-new-york-fashion-week","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-new-york-fashion-week-2024-activation-highlights\/","title":{"rendered":"Highlights from Samsung Activations at New York Fashion Week"},"content":{"rendered":"<p>Samsung curated thoughtful experiences and partnerships at the intersection of technology and fashion that showcased the brand\u2019s commitment to inspiring creativity and igniting passions during this year\u2019s New York Fashion Week (NYFW).<\/p>\n<h5><strong>Lucid Dream by LaQuan Smith | Samsung Galaxy<\/strong><\/h5>\n<div id=\"attachment_74618\" style=\"width: 1715px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/rings\/galaxy-ring\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-74618\" class=\"size-full wp-image-74618\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/LaQuan-HERO-SHOT-scaled.jpg\" alt=\"\" width=\"1705\" height=\"2560\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132605\/LaQuan-HERO-SHOT-scaled.jpg 1705w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132605\/LaQuan-HERO-SHOT-400x600.jpg 400w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132605\/LaQuan-HERO-SHOT-633x950.jpg 633w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132605\/LaQuan-HERO-SHOT-1023x1536.jpg 1023w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132605\/LaQuan-HERO-SHOT-1364x2048.jpg 1364w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132605\/LaQuan-HERO-SHOT-309x464.jpg 309w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132605\/LaQuan-HERO-SHOT-205x307.jpg 205w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132605\/LaQuan-HERO-SHOT-452x678.jpg 452w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><\/a><p id=\"caption-attachment-74618\" class=\"wp-caption-text\">Laquan Smith, Spring 2025, New York City, September 9, 2024<\/p><\/div>\n<p><a href=\"https:\/\/news.samsung.com\/us\/samsung-partners-designer-laquan-smith-galaxy-ring-inspired-sleepwear\/\" target=\"_blank\" rel=\"noopener\">Samsung teamed up with LaQuan Smith<\/a> to debut a range of sleepwear ensembles, inspired by <a href=\"https:\/\/www.samsung.com\/us\/rings\/galaxy-ring\/\" target=\"_blank\" rel=\"noopener\">Galaxy Ring<\/a>\u2019s innovative design and advanced sleep tracking insights. This line was entitled <em>Lucid Dream by Laquan Smith | Samsung Galaxy, <\/em>and just like the <a href=\"https:\/\/www.samsung.com\/us\/rings\/galaxy-ring\/\" target=\"_blank\" rel=\"noopener\">Galaxy Ring<\/a>, can seamlessly take you from day to night while looking and feeling your best. <a href=\"https:\/\/www.samsung.com\/us\/rings\/galaxy-ring\/\" target=\"_blank\" rel=\"noopener\">Galaxy Ring<\/a> was highlighted throughout the show, with looks inspired by its 24\/7 health monitoring, and its stylish design serving as a practical yet eye-catching accessory.<\/p>\n<div id=\"attachment_74617\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-74617\" class=\"size-full wp-image-74617\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/LQS_Samsung_Teaser-0579-scaled-1.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1.jpg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1-950x633.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1-1536x1024.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1-2048x1366.jpg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1-437x291.jpg 437w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132553\/LQS_Samsung_Teaser-0579-scaled-1-690x460.jpg 690w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-74617\" class=\"wp-caption-text\">Laquan Smith, Spring 2025, New York City, September 9, 2024<\/p><\/div>\n<p>Plus, LaQuan used the new <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold6\/\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold6<\/a> throughout the creative process \u2014\u00a0sketching designs and using <a href=\"https:\/\/www.samsung.com\/us\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\">Galaxy AI<\/a> translation features to coordinate with partners and vendors around the world.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip6\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74628\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/samsung-nyfw-galaxy-ring.png\" alt=\"\" width=\"4000\" height=\"3000\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19134212\/samsung-nyfw-galaxy-ring.png 4000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19134212\/samsung-nyfw-galaxy-ring-600x450.png 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19134212\/samsung-nyfw-galaxy-ring-950x713.png 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19134212\/samsung-nyfw-galaxy-ring-1536x1152.png 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19134212\/samsung-nyfw-galaxy-ring-2048x1536.png 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19134212\/samsung-nyfw-galaxy-ring-619x464.png 619w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19134212\/samsung-nyfw-galaxy-ring-409x307.png 409w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/a><\/p>\n<p>During the after party, <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip6\/\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip6<\/a> was on display for guests to take selfies and experience the power of Galaxy AI for themselves. Special guests included Jordan Chiles, JaNa Craig, Serena Page, West Wilson, Rickey Thompson, and more.<\/p>\n<h5><strong>Vogue X Samsung Galaxy<\/strong><\/h5>\n<p><a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold6\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74625\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/samsung-vogue-the-movement-of-design-where-technology-meets-fashion.jpg\" alt=\"\" width=\"1430\" height=\"1021\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133131\/samsung-vogue-the-movement-of-design-where-technology-meets-fashion.jpg 1430w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133131\/samsung-vogue-the-movement-of-design-where-technology-meets-fashion-600x428.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133131\/samsung-vogue-the-movement-of-design-where-technology-meets-fashion-950x678.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133131\/samsung-vogue-the-movement-of-design-where-technology-meets-fashion-650x464.jpg 650w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133131\/samsung-vogue-the-movement-of-design-where-technology-meets-fashion-430x307.jpg 430w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\" \/><\/a><\/p>\n<p>In partnership with up-and-coming designer Colin LoCascio, Samsung and Vogue<em>\u00a0<\/em>designed a collaborative program called <em>The Movement of Design: Where Technology Meets Fashion<\/em>.<\/p>\n<\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132546\/VSAM.481-452x678.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132515\/VSAM.188-452x678.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132531\/VSAM.232-452x678.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\">\n<p>During this gallery-style event, Samsung showed off countless ways that <a href=\"https:\/\/www.samsung.com\/us\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\">Galaxy AI<\/a> \u2014 its comprehensive suite of mobile AI tools \u2014 can enhance fashion, creativity, and so much more.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74626\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/samsung-nyfw-image.jpg\" alt=\"\" width=\"846\" height=\"604\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133333\/samsung-nyfw-image.jpg 846w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133333\/samsung-nyfw-image-600x428.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133333\/samsung-nyfw-image-650x464.jpg 650w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19133333\/samsung-nyfw-image-430x307.jpg 430w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/a><\/p>\n<p>The event featured motion sensors that tracked hand movements \u2014 creating designs in Colin\u2019s unique style \u2014 and hands-free photos using <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip6\/\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip6<\/a>.<\/p>\n<h5><strong>MSCHF X Samsung Galaxy<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74621\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/MSCHF_Shoot_Product_01_104._FINAL-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1708\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-scaled.jpg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-1536x1025.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-2048x1366.jpg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-437x291.jpg 437w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132659\/MSCHF_Shoot_Product_01_104._FINAL-690x460.jpg 690w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>At the conclusion of NYFW, Samsung and MSCHF created a limited-edition product drop and content campaign centered around <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip6\/\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip6<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/rings\/galaxy-ring\/\" target=\"_blank\" rel=\"noopener\">Galaxy Ring<\/a>.<\/p>\n<\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132641\/MSCHF_Shoot_Look_02_357-1-452x678.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132624\/MSCHF_Shoot_Look_02_198-1-452x678.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132746\/MSCHF_MG_4771-003-452x678.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\">\n<p>Featuring luxurious, one-of-a-kind cosmic-themed packaging, and innovative products, this partnership was crafted to combine tech and fashion lovers\u2019 passions.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/rings\/galaxy-ring\" title=\"Galaxy Ring \" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/01115616\/Galaxy-Ring.png\" alt=\"Galaxy Ring \">\n\t\t<\/a>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Partnerships with LaQuan Smith, Vogue, and MSCHF drew crowds and turned heads at this year\u2019s NYFW<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[938,25940,30339,30381,30429,30430,40,434],"blue-badge":[],"class_list":["post-74612","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product","tag-fashion-week","tag-galaxy","tag-galaxy-ai","tag-galaxy-ring","tag-galaxy-z-flip6","tag-galaxy-z-fold6","tag-mobile","tag-wearable"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132624\/MSCHF_Shoot_Look_02_198-1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/09\/19132624\/MSCHF_Shoot_Look_02_198-1-432x286.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":986,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/74612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=74612"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/74612\/revisions"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=74612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=74612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=74612"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=74612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}