{"id":74793,"date":"2024-10-01T09:00:06","date_gmt":"2024-10-01T13:00:06","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=74793"},"modified":"2024-09-30T16:58:38","modified_gmt":"2024-09-30T20:58:38","slug":"ashley-and-samsung-debut-the-connected-home-experience","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/ashley-samsung-debut-connected-home-experience\/","title":{"rendered":"Ashley and Samsung Debut the Connected Home Experience"},"content":{"rendered":"

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Ashley, the largest furniture store brand in North America, and Samsung Electronics America, a leading innovator in connected ecosystems and the #1 global TV brand for 18 years running,1<\/sup><\/a>\u00a0have teamed up to launch The Connected Home Experience powered by Samsung SmartThings,<\/strong> revolutionizing the way people shop for their home. Starting today, guests can visit the Ashley flagship store in Brentwood, Tenn. to experience how stylish furnishings and smart technology work together to elevate the lifestyle of today\u2019s ever-connected consumer.<\/p>\n

The partnership comes as more people are opting to make their now<\/em> home, their dream<\/em> home. Rather than shopping for smart home devices in a sea of shelves and little boxes, Ashley and Samsung are bringing connected living to life like never before. The showroom features on-trend furnishings where guests can see how easy it is to connect their favorite devices through the SmartThings<\/a> ecosystem using interactive Samsung Galaxy Tab S9 FE+.<\/a> In these immersive vignettes, guests can see how their spaces can transform into the ultimate party destination, the perfect work-from-home setup, or a serene bedroom sanctuary \u2013 all with a touch of a button. Ashley shoppers will also be able to purchase popular tech from Samsung, like fan-favorite The Frame<\/a>, AI-enabled 98\u201d Q80C QLED TV<\/a>, immersive Odyssey Ark<\/a> gaming monitor, and the recently introduced Galaxy Tab S9 FE+<\/a>.<\/p>\n<\/div><\/div>

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\u201cWe\u2019re thrilled to collaborate with Samsung to elevate the home furnishings industry in ways that have never been done before,\u201d says Chad Spencer, CEO of the Dufresne Spencer Group, the largest licensee of Ashley stores. \u201cWith our shared commitment to pushing the boundaries of design and technology, this partnership will transform the way consumers experience their homes. Samsung was the obvious choice to bring fresh energy into retail, creating seamless, smart living solutions that enhance everyday life moments for our guests.\u201d<\/p>\n

For the first time ever, consumers can draw inspiration from home furnishings with connected experiences all in one place. Only Ashley, who has long prioritized innovation in retail, and Samsung, with its broad portfolio of connected tech, can marry furniture and smart home technology in this way. What’s more, all of Samsung’s 2024 TVs<\/a> include\u00a0a built-in SmartThings IoT hub and are Matter-enabled, providing the ideal way to get a connected home up and running. SmartThings is compatible with 3,800+ products from 340+ third-party brands, including leading smart plugs, locks, light bulbs and more \u2013 many of which Ashley customers may already have in their home.<\/p>\n

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This is Home. Connected.<\/strong><\/h5>\n

As soon as guests enter the Brentwood store, they can fully immerse themselves in thoughtfully designed, curated spaces and experience SmartThings-enabled routines. Each vignette is anchored by Ashley\u2019s newest product offerings inspired by the latest design trends and packed with 200+ functional connected devices from Samsung and SmartThings-compatible brands like Philips Hue<\/a> lighting, Nanoleaf<\/a> lighting, Eve<\/a> roller shades, Kasa<\/a> smart home products and Aqara<\/a> curtain drivers. This allows guests to experience the comfort, versatility, and function of the products firsthand, helping them visualize the perfect smart home setup.<\/p>\n\n

\u201cSamsung wants to remove the barrier to shopping for smart technology. Together with Ashley, we\u2019re making it possible to visualize how furniture and electronics come together to make a home a better place,\u201d said Allison Stransky, Chief Marketing Officer, Samsung Electronics America.<\/strong><\/a> \u201cThe goal is to help people unlock the magic of connected living and make it more accessible. We believe it\u2019s the experiences you have in your space that make it a home.\u201d<\/p>\n

To celebrate the opening of the in-store experience, Ashley and Samsung invite the public to a Grand Opening Event at the Brentwood store in the Cool Springs Shopping Center on Saturday, October 26 from 10 a.m. to 2 p.m. CT. Guests can participate in an exclusive episode taping from the \u201cGet Real with Caroline Hobby\u201d podcast hosted by Nashville personality Caroline Hobby, and be among the first to engage with the Connected Home Experience while enjoying giveaways and local vendors.<\/p>\n

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Enhancing Retail with Samsung B2B Displays<\/strong><\/h5>\n

Ashley and Samsung are extending the hyper-connected smart home to business environments. A huge 241-inch Samsung dvLED video wall<\/a> welcomes guests at the entrance, while two 130-inch IAC All-in-One<\/a> LED displays serve as dynamic backdrops for the immersive vignettes. In the checkout lounge, the QE98C<\/a>, a 98-inch LCD display powered by Samsung’s Quantum Processor 4K, delivers a premium experience for guests as they finalize their furnishing selections and complete their purchases. For the first time, Ashley is using Samsung\u2019s SmartThings Pro to manage the back-end operations of the connected B2B displays. Samsung\u2019s cloud-based VXT content management system<\/u><\/a> enables remote control of the content across Ashley\u2019s display ecosystem to elevate in-store engagement.<\/p>\n

A New Interactive Smart Home Experience on Samsung.com<\/strong><\/h5>\n

More store locations will open soon. While the Connected Home Experience is only available at the Ashley store in Brentwood, Tenn., plans are underway to expand this experience across the Ashley network of stores in the near future, making it accessible to more guests looking to enhance their homes with the latest connected solutions. In addition, Samsung created the new SmartThings Interactive Home<\/a> on Samsung.com<\/a>. This new feature allows consumers to visualize how they choose to connect their devices to make life easier and more seamless.<\/p>\n

For more information on products, visit Ashley.com<\/a> or Samsung.com<\/a>.<\/p>\n

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1<\/sup><\/a> Source: Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party\u2019s own risk.<\/h6>\n","protected":false},"excerpt":{"rendered":"

The new partnership brings together design and technology, giving consumers an inspiring new way to shop for their home in an interactive showroom<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719,17555],"tags":[30403,29561,29789,458],"blue-badge":[],"class_list":["post-74793","post","type-post","status-publish","format-standard","hentry","category-corporate","category-smart-home-samsung-innovation","tag-allison-stransky","tag-connectivity","tag-matter","tag-smartthings"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/30091523\/DREW0116-Edit-2-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/30091523\/DREW0116-Edit-2-432x286.jpg","primary_category":{"term_id":17555,"name":"Smart Home","slug":"smart-home-samsung-innovation","term_group":0,"term_taxonomy_id":17555,"taxonomy":"category","description":"","parent":0,"count":80,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/smart-home-samsung-innovation\/","term_path":"smart-home-samsung-innovation"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/74793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=74793"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/74793\/revisions"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=74793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=74793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=74793"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=74793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}