{"id":75187,"date":"2024-10-10T00:01:33","date_gmt":"2024-10-10T04:01:33","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=75187"},"modified":"2024-10-10T00:03:14","modified_gmt":"2024-10-10T04:03:14","slug":"samsung-electronics-ranked-as-a-top-5-global-brand-for-the-fifth-consecutive-year-with-100-8-billion-in-brand-value","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-electronics-interbrand-ranked-top-5-global-brand-fifth-consecutive-year-brand-value\/","title":{"rendered":"Samsung Electronics Ranked as a Top 5 Global Brand for the Fifth Consecutive Year with $100.8 Billion in Brand Value"},"content":{"rendered":"<p>Samsung Electronics Co., Ltd. today announced it has been recognized by Interbrand, a global brand consultancy, as a \u201cGlobal Top 5\u201d brand for the <a href=\"https:\/\/news.samsung.com\/us\/samsung-electronics-ranked-top-five-best-global-brand-interbrand-fourth-consecutive-year\/\" target=\"_blank\" rel=\"noopener\">fifth year in a row<\/a>. Interbrand releases its list of \u201cBest Global Brands\u201d each year, and on this year\u2019s list, it was revealed that Samsung\u2019s brand value reached $100.8 billion and grew by 10% year-on-year.<\/p>\n<p>The significant increase of Samsung Electronics\u2019 brand value was driven by growth in the AI industry, particularly its <a href=\"https:\/\/www.samsung.com\/us\/ai-products\/\" target=\"_blank\" rel=\"noopener\">leadership in on-device AI<\/a> and competitiveness in the <a href=\"https:\/\/semiconductor.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">semiconductor sector<\/a>. Since its <a href=\"https:\/\/news.samsung.com\/us\/samsung-top-five-interbrands-best-global-brands-2020\/\" target=\"_blank\" rel=\"noopener\">first top five ranking in 2020<\/a>, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.<\/p>\n<p>\u201cThis year\u2019s substantial brand growth is a direct result of our <a href=\"https:\/\/www.samsung.com\/us\/ai-products\/\" target=\"_blank\" rel=\"noopener\">holistic approach to AI<\/a> and efforts to put this powerful technology into the hands of Samsung users around the world,\u201d said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. \u201cMoving forward, we will lean even further into the qualities that our users have come to both love and expect.\u201d<\/p>\n<h3><strong>Company Recognized for On-Device AI, enhanced connected experiences and AI Leadership<\/strong><\/h3>\n<p>According to Interbrand, Samsung Electronics\u2019 evaluation was positively influenced by the following:<\/p>\n<ul>\n<li>Deployment of <a href=\"https:\/\/www.samsung.com\/us\/ai-products\/\" target=\"_blank\" rel=\"noopener\">AI technologies in key products<\/a> and leadership in the on-device AI market<\/li>\n<li>Enhanced connected experiences through AI-enabled platforms and products<\/li>\n<li>AI leadership based on its competitiveness in the semiconductor sector<\/li>\n<li>Implementing a consistent brand strategy in the global market<\/li>\n<li>Ongoing commitment to a more sustainable future.<\/li>\n<\/ul>\n<p>This year, under the vision of <a href=\"https:\/\/www.samsung.com\/us\/ai-products\/\" target=\"_blank\" rel=\"noopener\">AI for All<\/a>, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s24-ultra\/\" target=\"_blank\" rel=\"noopener\">Galaxy S24 series<\/a>, Samsung has been leading the <a href=\"https:\/\/www.samsung.com\/au\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\">mobile AI<\/a>. It has also launched <a href=\"https:\/\/www.samsung.com\/us\/tvs\/neoqled-tv\/\" target=\"_blank\" rel=\"noopener\">AI TVs<\/a> equipped with AI processors and AI upscaling while introducing <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/bespoke\/\" target=\"_blank\" rel=\"noopener\">Bespoke AI appliances<\/a> that empower user\u2019s daily life.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/galaxy-ai\/\" title=\"Galaxy AI \" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/08\/28173822\/MX-_Galaxy-AI.png\" alt=\"Galaxy AI \">\n\t\t<\/a>\n\t<\/div>\n<p>The company is expanding the <a href=\"https:\/\/partners.smartthings.com\/\" target=\"_blank\" rel=\"noopener\">SmartThings<\/a> ecosystem to provide a <a href=\"https:\/\/www.samsung.com\/us\/smartthings\/experience-smartthings\/#\/\" target=\"_blank\" rel=\"noopener\">unified connectivity experience<\/a>, enabling not just its own products, but also various third-party devices. This integration offers substantial benefits that go beyond more convenience, including energy conservation and family care.<\/p>\n<p>As a leader in the semiconductor industry, Samsung is making bold investments in R&amp;D to meet rising AI demand and \u2014 with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9<sup>th<\/sup> Gen V-NAND, Exynos SoC, high resolution image sensor\u2014 is proactively addressing server and on-device AI needs.<\/p>\n<p>As for brand strategy, the company has been recognized for delivering consistent brand values and build authentic relationships with customers.<\/p>\n<p>Additionally, Samsung focuses on implementing <a href=\"https:\/\/www.samsung.com\/us\/explore\/sustainability\/\" target=\"_blank\" rel=\"noopener\">environmentally conscious activities<\/a> and initiatives by adopting various recycled materials across a wide range of product categories. It has participated in global initiatives and collaborated with industry leaders with focus on goals such as reducing carbon emissions associated with device usage. Samsung Electronics\u2019 <a href=\"https:\/\/www.samsung.com\/us\/explore\/sustainability\/\" target=\"_blank\" rel=\"noopener\">sustainability efforts<\/a> as well as fostering a diverse corporate culture have also received positive evaluations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75190\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/samsung-interbrand-brand-value-2024.png\" alt=\"samsung-interbrand-brand-value-2024\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09095712\/samsung-interbrand-brand-value-2024.png 1080w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09095712\/samsung-interbrand-brand-value-2024-600x600.png 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09095712\/samsung-interbrand-brand-value-2024-950x950.png 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09095712\/samsung-interbrand-brand-value-2024-150x150.png 150w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09095712\/samsung-interbrand-brand-value-2024-200x200.png 200w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09095712\/samsung-interbrand-brand-value-2024-464x464.png 464w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09095712\/samsung-interbrand-brand-value-2024-307x307.png 307w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h3><strong>Samsung\u2019s Recognized Efforts in Each Business Division <\/strong><\/h3>\n<h5><strong>Mobile<\/strong><\/h5>\n<ul>\n<li>Leading the <a href=\"https:\/\/www.samsung.com\/au\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\">mobile AI<\/a> era with <a href=\"https:\/\/www.samsung.com\/au\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\">Galaxy AI<\/a> following the release of the <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s24-ultra\/\" target=\"_blank\" rel=\"noopener\">Galaxy S24 series<\/a><\/li>\n<li>Making the new <a href=\"https:\/\/www.samsung.com\/au\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\">Galaxy AI<\/a> upleveled by the unique <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold6\/\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold6<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip6\/\" target=\"_blank\" rel=\"noopener\">Z Flip6<\/a> foldable experience<\/li>\n<li>Strengthening leadership in the health AI with the release of the <a href=\"https:\/\/www.samsung.com\/us\/rings\/galaxy-ring\/\" target=\"_blank\" rel=\"noopener\">Galaxy Ring<\/a>\u00a0and <a href=\"https:\/\/www.samsung.com\/us\/watches\/galaxy-watch-ultra\/\" target=\"_blank\" rel=\"noopener\">new Galaxy Watch series<\/a><\/li>\n<\/ul>\n<h5><strong>Networks<\/strong><\/h5>\n<ul>\n<li>Strengthening leadership in virtualized Radio Access Network (vRAN) and Open RAN<\/li>\n<li>Leading the technical standardization of 6G<\/li>\n<li>Consistently innovating technologies to support various 5G use cases, including streaming and gaming<\/li>\n<li>Enhancing partnerships with customer companies and communicating the sustainability aspects of <a href=\"https:\/\/www.samsung.com\/us\/business\/\/networking\/\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s network technology<\/a><\/li>\n<\/ul>\n<h5><strong>Visual Display<\/strong><\/h5>\n<ul>\n<li>Solidifying global leadership in the <a href=\"https:\/\/www.samsung.com\/us\/tvs\/\" target=\"_blank\" rel=\"noopener\">TV<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/all-home-theater\/\" target=\"_blank\" rel=\"noopener\">soundbar<\/a> markets<\/li>\n<li>Consistently innovating with products like <a href=\"https:\/\/www.samsung.com\/us\/tvs\/neoqled-tv\/\" target=\"_blank\" rel=\"noopener\">AI TVs<\/a>, <a href=\"https:\/\/www.samsung.com\/us\/tvs\/micro-led\/highlights\/\" target=\"_blank\" rel=\"noopener\">MICRO LED displays<\/a>, and the <a href=\"https:\/\/www.samsung.com\/us\/home-theater\/music-frame\/\" target=\"_blank\" rel=\"noopener\">Music Frame<\/a><\/li>\n<li>Innovating the viewing experience with cutting-edge technologies, including <a href=\"https:\/\/www.samsung.com\/us\/tvs\/neoqled-tv\/\" target=\"_blank\" rel=\"noopener\">AI upscaling<\/a> and Active Voice Amplifier Pro<\/li>\n<li>Positioning itself as a core gaming partner through various partnerships<\/li>\n<li>Strengthening security and privacy through <a href=\"https:\/\/www.samsungknox.com\/en\" target=\"_blank\" rel=\"noopener\">Samsung Knox<\/a><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-tips-how-to-make-your-home-speak-you-smartthings\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"6 Tips to Make Your Home Speak You with SmartThing \u2013 Read more\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/30113101\/SmartThings_NWRM_Newsroom-Thumbnail-_664x464-1.png\" alt=\"Read more: 6 Tips to Make Your Home Speak You with SmartThing\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>6 Tips to Make Your Home Speak You with SmartThing<\/h4>\n\t\t\t\t\t\t\t\t<p>Read more<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h5><strong>Digital Appliances<\/strong><\/h5>\n<ul>\n<li>Maintaining global leadership in categories such as <a href=\"https:\/\/www.samsung.com\/us\/refrigerators\/\" target=\"_blank\" rel=\"noopener\">refrigerators<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/washers\/\" target=\"_blank\" rel=\"noopener\">washing machines<\/a> through consistent product innovation and advanced AI capabilities<\/li>\n<li>Providing customer-centered value and experience through <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/bespoke\/\" target=\"_blank\" rel=\"noopener\">Bespoke AI appliances<\/a><\/li>\n<li>Enhancing accessibility with Auto Open Door and the upgraded <a href=\"https:\/\/www.samsung.com\/us\/apps\/bixby\/\" target=\"_blank\" rel=\"noopener\">Bixby voice control<\/a><\/li>\n<li>Offering substantial benefits \u2014 such as energy efficiency through <a href=\"https:\/\/news.samsung.com\/us\/tag\/ai-energy-https:\/\/news.samsung.com\/us\/tag\/ai-energy-mode\/mode\/\" target=\"_blank\" rel=\"noopener\">SmartThings AI Energy Mode<\/a> \u2014 and the expansion of SmartThings connectivity experience worldwide<\/li>\n<\/ul>\n<h5><strong>Semiconductor<\/strong><\/h5>\n<ul>\n<li>Delivering the industry\u2019s first GDDR7 DRAM, HBM3E DRAM, LPDDR5X DRAM and 9<sup>th<\/sup> Gen V-NAND as well as solidifying market leadership for the AI era<\/li>\n<li>Consistently advancing AI technologies such as ISOCELL Auto 1H1 sensors, optimized for the development of autonomous vehicles<\/li>\n<li>Exceeding customer expectations with the consistent rollout of exceptional B2C SSD products like 990 EVO and SSD T9<\/li>\n<\/ul>\n<p>Interbrand\u2019s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung was recognized for its AI leadership and enhanced connected experiences<\/p>\n","protected":false},"author":84,"featured_media":75189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719],"tags":[953,30397,29561,30339,16225,7650,458],"blue-badge":[],"class_list":["post-75187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-artificial-intelligence-ai","tag-bespoke-ai","tag-connectivity","tag-galaxy-ai","tag-innovation","tag-interbrand","tag-smartthings"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09105046\/interbrand-best-global-brands-featured-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/10\/09105046\/interbrand-best-global-brands-featured-432x286.png","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1026,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/75187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=75187"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/75187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/75189"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=75187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=75187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=75187"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=75187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}