{"id":77783,"date":"2025-03-11T11:00:38","date_gmt":"2025-03-11T15:00:38","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=77783"},"modified":"2025-03-17T09:06:25","modified_gmt":"2025-03-17T13:06:25","slug":"samsung-electronics-marks-19-consecutive-years-as-the-global-tv-market-leader","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-electronics-marks-19-consecutive-years-global-tv-market-leader\/","title":{"rendered":"Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader"},"content":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung Electronics<\/a> today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year.<\/p>\n<p>According to market research firm <a href=\"https:\/\/omdia.tech.informa.com\/om128449\/tv-sets-emerging-technologies-market-tracker-history--4q24-database\" target=\"_blank\" rel=\"noopener\">Omdia<\/a>, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company\u2019s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, <a href=\"https:\/\/news.samsung.com\/us\/samsung-unveils-vision-ai-new-innovations-ces-first-look-2025-delivering-personalized-ai-powered-screens-to-enrich-everyday-life\/\" target=\"_blank\" rel=\"noopener\">AI-powered TVs<\/a>.<\/p>\n<p>\u201cSamsung\u2019s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,\u201d said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. \u201cWe will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people\u2019s lives.\u201d<\/p>\n<div id=\"attachment_77785\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/tvs\/get-it-first\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-77785\" class=\"wp-image-77785 size-full\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/19YearsImage.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095537\/19YearsImage.jpg 1000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095537\/19YearsImage-600x337.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095537\/19YearsImage-950x534.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095537\/19YearsImage-664x373.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095537\/19YearsImage-437x246.jpg 437w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-77785\" class=\"wp-caption-text\">\u25b2 Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: <a href=\"https:\/\/omdia.tech.informa.com\/om128449\/tv-sets-emerging-technologies-market-tracker-history--4q24-database\" target=\"_blank\" rel=\"noopener\">Omdia<\/a>, Feb-2024. Results are not an endorsement of Samsung)<\/p><\/div>\n<h5><strong>Dominance in the Premium and Ultra-Large TV Segments<\/strong><\/h5>\n<p>Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:<\/p>\n<ul>\n<li><strong>Premium ($2,500+) TVs &#8211;<\/strong> Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.<\/li>\n<li><strong><a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/all-tvs\/?diagonal_screen_size=75%22+-+84%22,98%22%2B,85%22+-+97%22\" target=\"_blank\" rel=\"noopener\">75-inch and above<\/a> &#8211;<\/strong> Samsung led the ultra-large category with a 28.7% market share.<\/li>\n<\/ul>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/qled-4k-tvs\/98-class-q80c-qled-4k-smart-tv-2023-qn98q80cafxza\/\" title=\"TV 98\"\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/06\/22111939\/samsung-tv-98-product-module.png\" alt=\"TV 98\"\">\n\t\t<\/a>\n\t<\/div>\n<h5><strong>QLED and OLED TV Success<\/strong><\/h5>\n<p>Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/qled-4k-tvs\/\" target=\"_blank\" rel=\"noopener\">QLED TVs<\/a> &#8211;<\/strong> With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.<\/li>\n<li><strong><a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/oled-tvs\/\" target=\"_blank\" rel=\"noopener\">OLED TVs<\/a> &#8211;<\/strong> <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/oled-tvs\/\" target=\"_blank\" rel=\"noopener\">Samsung OLED<\/a> sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/oled-tvs\/\" target=\"_blank\" rel=\"noopener\">Samsung OLED innovations<\/a>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.samsung.com\/us\/tvs\/get-it-first\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-77786\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/2025_Global_1_TVBrand_DK.png\" alt=\"\" width=\"471\" height=\"483\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095652\/2025_Global_1_TVBrand_DK.png 471w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095652\/2025_Global_1_TVBrand_DK-452x464.png 452w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095652\/2025_Global_1_TVBrand_DK-299x307.png 299w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/a><\/p>\n<h5><strong>Transforming Home Entertainment with AI and Art<\/strong><\/h5>\n<p>At CES 2025, Samsung unveiled <a href=\"https:\/\/news.samsung.com\/us\/samsung-unveils-vision-ai-new-innovations-ces-first-look-2025-delivering-personalized-ai-powered-screens-to-enrich-everyday-life\/\" target=\"_blank\" rel=\"noopener\">Vision AI<\/a>, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that will shape the future of home entertainment.<\/p>\n<p>Samsung is also expanding access to its <a href=\"https:\/\/www.samsungartstore.com\/\" target=\"_blank\" rel=\"noopener\">Samsung Art Store<\/a> \u2014 previously available only on <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/the-frame\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> \u2014 to <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/samsung-neo-qled-8k\/?technology=Samsung+Neo+QLED+8K,Samsung+Neo+QLED+4K\" target=\"_blank\" rel=\"noopener\">Neo QLED<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/qled-4k-tvs\/\" target=\"_blank\" rel=\"noopener\">QLED<\/a> models this year, providing more buyers than ever with access to a personalized digital art experience.<\/p>\n<p>You can register at <a href=\"https:\/\/www.samsung.com\/us\/tvs\/get-it-first\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.samsung.com\/us\/tvs\/get-it-first\/<\/a> to be among the first to know when our 2025 TVs become available and receive a $100 credit toward your qualifying purchase.<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a><\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-unveils-vision-ai-new-innovations-ces-first-look-2025-delivering-personalized-ai-powered-screens-to-enrich-everyday-life\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"Samsung Unveils Vision AI and New Innovations at CES First Look 2025 \u2013 Read more\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/01\/05203448\/%EC%82%BC%EC%84%B1%EC%A0%84%EC%9E%90-CES-2025-%ED%8D%BC%EC%8A%A4%ED%8A%B8%EB%A3%A9%EC%97%90%EC%84%9C-%EC%B4%88%EA%B0%9C%EC%9D%B8%ED%99%94-AI-%EC%8A%A4%ED%81%AC%EB%A6%B0-%EA%B2%BD%ED%97%98%EC%9D%84-%EC%9C%84%ED%95%9C-%EB%B9%84%EC%A0%84-AI-%EA%B3%B5%EA%B0%9C1-scaled.jpg\" alt=\"Read more: Samsung Unveils Vision AI and New Innovations at CES First Look 2025\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>Samsung Unveils Vision AI and New Innovations at CES First Look 2025<\/h4>\n\t\t\t\t\t\t\t\t<p>Read more<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">1<\/a> For a limited time, sign up and receive $100 off (\u201cHandraiser Gift\u201d) when you purchase a qualifying 2025 TV or Audio Device during the launch period (\u201cQualifying Purchase\u201d). Handraiser Gift will be automatically applied as a one-time-use instant discount when the same email address is used to sign up and purchase the Qualifying Product. Offer is non-transferable and limited to one (1) per Qualifying Purchase.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Samsung leads premium and ultra-large TV markets while pioneering AI-powered TV innovation<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718,29728],"tags":[953,766,29283,28590,125],"blue-badge":[],"class_list":["post-77783","post","type-post","status-publish","format-standard","hentry","category-product-home-entertainment","category-product","category-product-home-entertainment-tv-home-theaters","tag-artificial-intelligence-ai","tag-home-entertainment","tag-oled","tag-qled","tag-television-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095537\/19YearsImage-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/11095537\/19YearsImage-432x286.jpg","primary_category":{"term_id":17548,"name":"TV &amp; Audio","slug":"tv-and-audio-samsung-innovation","term_group":0,"term_taxonomy_id":17548,"taxonomy":"category","description":"","parent":0,"count":188,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/tv-and-audio-samsung-innovation\/","term_path":"tv-and-audio-samsung-innovation"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/77783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=77783"}],"version-history":[{"count":10,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/77783\/revisions"}],"predecessor-version":[{"id":77869,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/77783\/revisions\/77869"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=77783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=77783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=77783"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=77783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}