{"id":78193,"date":"2025-04-03T11:00:29","date_gmt":"2025-04-03T15:00:29","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=78193"},"modified":"2025-04-15T14:43:01","modified_gmt":"2025-04-15T18:43:01","slug":"samsung-and-vu-unveil-virtual-production-technology-at-nab-show-2025","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-vu-unveil-virtual-production-technology-nab-show-2025\/","title":{"rendered":"Samsung and Vu Unveil Virtual Production Technology at NAB Show 2025"},"content":{"rendered":"<p>Samsung and Vu are thrilled to announce their participation in NAB Show 2025, taking place from April 5 to April 9 in Las Vegas. This year, our presence will be stronger than ever as we showcase our latest innovations in Virtual Production.<\/p>\n<p>\u201cVirtual production is transforming how broadcasters and content creators tell stories,\u201d said <a href=\"https:\/\/news.samsung.com\/us\/tag\/Sara-Grofcsik\" target=\"_blank\" rel=\"noopener\">Sara Grofcsik, Head of Sales, Samsung Electronics America.<\/a> \u201cAt the NAB Show, we\u2019ll showcase how Samsung LED displays, integrated with Vu Technologies\u2019 software, empower creators to interact with and adapt digital elements live on set. This not only reduces the cost of on-location shoots and post-production, but also enhances on-set performance and collaboration. The creative possibilities are endless.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-78201\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/P1129133-Enhanced-NR.png\" alt=\"\" width=\"4864\" height=\"3763\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152334\/P1129133-Enhanced-NR.png 4864w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152334\/P1129133-Enhanced-NR-600x464.png 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152334\/P1129133-Enhanced-NR-950x735.png 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152334\/P1129133-Enhanced-NR-1536x1188.png 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152334\/P1129133-Enhanced-NR-2048x1584.png 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152334\/P1129133-Enhanced-NR-397x307.png 397w\" sizes=\"auto, (max-width: 4864px) 100vw, 4864px\" \/><\/p>\n<h5><strong>Spotlight on Samsung and Vu Technology (Booth N1749)<\/strong><\/h5>\n<p>Samsung\u2019s collaboration will be the centerpiece of Vu\u2019s NAB Show experience. Featuring state-of-the-art display technology, this booth will provide visitors with a firsthand look at the future of production. From crystal-clear displays to simplified workflows, this partnership is set to redefine content creation.<\/p>\n<p>Attendees can explore the synergy of Samsung\u2019s stunning visual displays, featuring the high-performance <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/direct-view-led\/iv-series\/p2-1-ivc-series-virtual-production-indoor-led-signage-lh021ivcmvs-za\/?modelCode=LH021IVCMVS\/ZA&amp;quantity=1\" target=\"_blank\" rel=\"noopener\">IVC Series Direct View LED<\/a> for virtual production, with the V\u016b Studio software and full line of innovative turnkey production solutions, Vu One and Vu One Mini, designed to push the boundaries of digital storytelling.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/business\/displays\/\" title=\"B2B Display (general)\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/01120038\/B2B-Display-General.png\" alt=\"B2B Display (general)\">\n\t\t<\/a>\n\t<\/div>\n<p>&#8220;At Vu Technologies, we\u2019re excited to bring a more simplified workflow to the broadcast community, and there\u2019s no better place to showcase this innovation than at NAB Show 2025,\u201d said Tim Moore, CEO, Vu Technologies. \u201cThrough our partnership with Samsung, we\u2019re making it easier than ever for storytellers to focus on what truly matters\u2014bringing their vision to life with efficiency and innovation.&#8221;<\/p>\n<p>Don\u2019t miss the chance to experience the future of content creation at NAB Show 2025. For more information on Samsung and Vu Technologies\u2019 partnership, visit <a href=\"https:\/\/news.samsung.com\/us\/samsung-announces-strategic-partnership-vu-technologies\/\" target=\"_blank\" rel=\"noopener\">news.samsung.com\/us\/samsung-announces-strategic-partnership-vu-technologies\/<\/a>.<\/p>\n<div class=\"media-gallery-wrap\"><div class=\"item-viewed\"><div class=\"itemSlide\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152307\/VuOne_ProductShot_2-1.jpg\" alt=\"\"><\/div><div class=\"itemSlide\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152252\/VuOne_ProductShot_3.jpg\" alt=\"\"><\/div><div class=\"itemSlide\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152247\/VuOne_ProductShot_1-1.jpg\" alt=\"\"><\/div><\/div><div class=\"post-slide-controls\"><div class=\"dot-wrap\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Samsung and Vu are thrilled to announce their participation in NAB Show 2025, taking place from April 5 to April 9 in Las Vegas. This year, our presence will be stronger than ever as we showcase our latest innovations in Virtual Production. \u201cVirtual production is transforming how broadcasters and content creators tell stories,\u201d said Sara [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":78199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[29696,223,30419],"blue-badge":[],"class_list":["post-78193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product","tag-digital-display","tag-display","tag-sara-grofcsik"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152300\/VuOne_ProductShot_4-1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/02152300\/VuOne_ProductShot_4-1-432x286.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":251,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/78193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=78193"}],"version-history":[{"count":8,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/78193\/revisions"}],"predecessor-version":[{"id":78506,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/78193\/revisions\/78506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/78199"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=78193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=78193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=78193"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=78193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}