{"id":78328,"date":"2025-04-09T11:00:31","date_gmt":"2025-04-09T15:00:31","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=78328"},"modified":"2025-11-14T13:17:02","modified_gmt":"2025-11-14T18:17:02","slug":"samsung-expands-2025-art-tv-lineup-with-the-frame-and-the-frame-pro","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-expands-2025-art-tv-lineup-the-frame-and-the-frame-pro\/","title":{"rendered":"Samsung Expands 2025 Art TV Lineup with The Frame and The Frame Pro"},"content":{"rendered":"

Samsung Electronics America today announced the launch of The Frame Pro<\/strong><\/a> (65\u201d \u2013 85\u201d screen class sizes)<\/strong>, a refreshed 2025 series of The Frame<\/strong><\/a> (43\u201d \u2013 65\u201d screen class sizes)<\/strong> and an expansion of the renowned Samsung Art Store<\/strong><\/a>. Together, these advancements offer more options than ever for art and entertainment lovers alike, giving you more ways to personalize your Samsung TV to your unique style and home aesthetic.<\/p>\n

\u201cSamsung pioneered the Art TV category when we first introduced The Frame, showing how a TV could elegantly blend with your space and elevate any aesthetic,\u201d said Lydia Cho, Head of Product for Home Entertainment, Samsung Electronics America.<\/a> \u201cNow, with a growing number of shoppers using The Frame as their primary TV, we\u2019ve added The Frame Pro with a Neo QLED display and other incredible picture enhancements, to give you the full package \u2013 an artistic showstopper and a performance powerhouse \u2013 all in a sleek, elegant design that\u2019s fully customizable with your style.\u201d<\/p>\n

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Across The Frame Pro<\/a> and The Frame<\/a>, Samsung Vision AI<\/strong><\/a>1<\/sup><\/a> delivers a TV experience that\u2019s tailored to you. The lineup offers AI enhanced picture and sound, as well as new personalized features that help you engage more deeply with your content.<\/p>\n

For example, you can uncover real-time actor bios and content recommendations with \u201cClick to Search<\/strong>2<\/sup><\/a>\u201d<\/strong>, or use \u201cLive Translate<\/strong>3<\/sup><\/a>\u201d <\/strong>to see real-time close caption translations on live broadcasts. Plus, you can activate \u201c<\/strong>Pet Care<\/strong>4<\/sup><\/a>\u201d<\/strong>and \u201cFamily Care<\/strong>5<\/sup><\/a>\u201d <\/strong>to detect and alert you when a pet or child needs your attention, or access real-time video footage for peace of mind wherever you are. And, you can use \u201cHome Insights<\/strong>6<\/sup><\/a>\u201d for real-time notifications and a 3D Map View of all your smart home devices.<\/p>\n

You can even control your TV without ever touching the remote \u2013 just put on your Galaxy Watch and use \u201cUniversal Gestures<\/strong>7<\/sup><\/a>\u201d <\/strong>to pause your show, adjust volume, navigate menus and more.<\/p>\n

All of your favorite apps, services and the latest Samsung Vision AI features are available through \u00a0One UI Tizen<\/strong> \u2013 an updated version of our Tizen OS. One UI Tizen introduces a fresh, clean interface that mirrors what you\u2019ll find on many Samsung smartphones, tablets, and Galaxy watches.<\/p>\n

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It also allows your household to create separate profiles and receive curated recommendations tailored to their preferences. We\u2019re now offering up to seven years<\/strong>8<\/sup><\/a> of OS upgrades<\/strong> so you can maximize your entertainment with updated apps and services.<\/p>\n

The Frame Pro: Our Most Advanced Art TV with a Neo QLED Display<\/strong><\/h5>\n

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Pairing cutting-edge hardware with a beautifully slim, customizable design, The Frame Pro<\/a> makes any content look its best \u2014 whether it\u2019s a masterpiece or a movie.<\/p>\n

Upgraded with a Neo QLED 4K display<\/strong>, The Frame Pro<\/a> offers even brighter colors, sharper contrasts, and deeper blacks. Meanwhile, the NQ4 AI Gen3 Processor<\/strong>9<\/sup><\/a> improves picture quality across your favorite artwork and your favorite shows.<\/p>\n

The Frame Pro<\/a> is also the first and only Art TV to offer wireless transmission of all your inputs, helping you keep your space clean and clutter free. The all-new Wireless One Connect Box<\/strong> makes installation a breeze, allowing you to keep messy cables out of sight \u2014 even up to 30 feet away \u2014 so you can truly enjoy the TV’s gallery-worthy picture.<\/p>\n

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The Frame Pro<\/a> is designed with ArtfulColor validation from Pantone\u00ae<\/strong>10<\/sup><\/a>, the industry leading color experts. Both The Frame Pro<\/a> and The Frame are the world\u2019s only Art TVs to achieve this validation, ensuring art looks even more natural and realistic.<\/p>\n

The Frame Pro<\/a> also features an Anti-Reflection with Matte Display, <\/strong>which is UL-certified for minimized glare on everything from oil paintings to reality shows. Our Slim-Fit wall mount <\/strong>is included for easy installation right out of the box. It helps the TV sit nearly flush against the wall, just like a picture frame, for a sleek aesthetic that would look right at home in a gallery. The Frame Pro<\/a>, alongside The Frame<\/a>, are also the slimmest Art TVs<\/strong> on the market.<\/p>\n

The integrated Motion + Brightness Sensor<\/strong>11<\/sup><\/a> saves energy by letting you prompt the TV to turn off automatically when the room is empty. It also adjusts brightness and color temperature based on ambient lighting, for art that\u2019s true to life in any setting.<\/p>\n

Further conserving energy, The Frame Pro<\/a>\u2019s dynamic refresh rate<\/strong> can automatically reduce its refresh rate when in Art Mode, helping you enjoy your favorite works, while consuming less energy.<\/p>\n

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That refresh rate has also been increased up to 144Hz12<\/sup><\/a><\/strong> for incredible performance with ultra-smooth visuals across gaming and content. And, we\u2019re offering customizable bezels13<\/sup><\/a><\/strong>, designed specifically for The Frame Pro<\/a> \u2013 letting you mix and match a variety of colors and finishes.<\/p>\n

Whether you’re admiring beautiful artwork, curling up with your favorite show or playing the latest games, The Frame Pro<\/a> is ready to deliver for any space or environment.<\/p>\n