{"id":78373,"date":"2025-04-10T11:30:34","date_gmt":"2025-04-10T15:30:34","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=78373"},"modified":"2025-04-11T10:55:51","modified_gmt":"2025-04-11T14:55:51","slug":"beyond-the-screen-samsung-envisions-theater-as-a-space-for-immersive-engaging-cinema-with-onyx","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/beyond-the-screen-samsung-envisions-theater-as-space-for-immersive-engaging-cinema-with-onyx\/","title":{"rendered":"Beyond the Screen: Samsung Envisions Theater as a Space for Immersive, Engaging Cinema With Onyx"},"content":{"rendered":"<p>The cinema industry is undergoing a profound transformation. As audiences increasingly seek premium and luxury experiences, theaters are evolving to deliver immersive, differentiated environments \u2014 and Samsung Electronics is at the forefront of this revolution.<\/p>\n<p>Raising the bar for cinema innovation, Samsung unveiled the latest model of\u00a0<a href=\"https:\/\/bit.ly\/3DVu6Se\" target=\"_blank\" rel=\"noopener\">Onyx (ICD)<\/a>\u00a0in March. The next generation of cinematic experiences will be defined by immersive visuals, improved comfort and a reliable viewing experience.<\/p>\n<p>In this article, Samsung Newsroom takes a closer look at the company\u2019s vision for the future of cinema in terms of Visuals, Space and Consistency.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5I9DHTDDPGs?si=2uMtlH8v0fDamEGn\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h5><strong>Visuals \u2014 An Out-of-This-World Screen Experience<\/strong><\/h5>\n<p>Immersion is at the heart of the cinematic experience \u2014 a setting designed to transport audiences into the world of the film. Only in an environment free from the everyday distractions such as constant calls, notifications and household chores can viewers fully engage with the story unfolding on the screen.<\/p>\n<p>A true cinematic experience faithfully delivers the filmmaker\u2019s vision, presenting every detail, color and shadow exactly as intended. <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Onyx<\/a> brings that vision to reality.<\/p>\n<div id=\"attachment_78375\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78375\" class=\"size-full wp-image-78375\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main1.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095245\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main1.jpg 1000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095245\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main1-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095245\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main1-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095245\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main1-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095245\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main1-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095245\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main1-437x291.jpg 437w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095245\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main1-690x460.jpg 690w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-78375\" class=\"wp-caption-text\">\u25b2 Pixar\u2019s Inside Out 2 shown on Samsung Onyx, demonstrating the display\u2019s peak brightness and vibrant color accuracy<\/p><\/div>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Onyx<\/a>, the world\u2019s first cinema LED display certified<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a>\u00a0by Digital Cinema Initiatives (DCI), delivers superior picture quality in 4K HDR resolution with vivid colors, deep blacks and infinite contrast. The clarity, precision and rich detail in each frame help give life to the narrative. Gone are the days of poor edge resolution and inconsistent brightness.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-78376\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main2.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095320\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main2.jpg 1000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095320\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main2-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095320\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main2-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095320\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main2-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095320\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main2-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095320\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main2-437x291.jpg 437w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095320\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main2-690x460.jpg 690w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<div id=\"attachment_78377\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78377\" class=\"size-full wp-image-78377\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main3.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095337\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main3.jpg 1000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095337\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main3-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095337\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main3-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095337\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main3-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095337\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main3-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095337\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main3-437x291.jpg 437w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095337\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main3-690x460.jpg 690w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-78377\" class=\"wp-caption-text\">\u25b2 Samsung Onyx enhances Pixar\u2019s Lightyear (top) and Soul (bottom) with outstanding contrast, making dark scenes more vivid and immersive<\/p><\/div>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">The Onyx screen<\/a> can lend its brightness and clarity to applications other than movie screenings \u2014 live sports, concerts, gaming events and corporate presentations, for example. The ability to host alternative content empowers theaters to diversify their offerings and create new revenue streams without compromising the premium viewing experience.<\/p>\n<div id=\"attachment_78378\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78378\" class=\"size-full wp-image-78378\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main4.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095404\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main4.jpg 1000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095404\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main4-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095404\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main4-950x535.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095404\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main4-664x374.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095404\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main4-437x246.jpg 437w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-78378\" class=\"wp-caption-text\">\u25b2 A live concert seen on Onyx, demonstrating the display\u2019s color accuracy and sharp details<\/p><\/div>\n<h5><strong>Space \u2014 More Room for Comfort and Flexibility<\/strong><\/h5>\n<p>Comfort and spatial design are also key factors that set premium cinemas apart. Much like the distinction between economy and business class on an airplane, the seating experience can make or break a theater\u2019s appeal. As theaters evolve into premium auditoriums, spacious, comfortable seating becomes essential.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Onyx<\/a> helps enable this transformation. Unlike traditional projectors which require separate projection rooms and large setups, Onyx\u2019s cinema LED technology maximizes the available space in a theater. This allows cinemas to optimize their auditorium spaces and provides more flexibility to install specialized seating like larger recliners or dining tables.<\/p>\n<p>Furthermore, <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">new Onyx (ICD)<\/a> offers flexible scaling options, allowing screens to be customized to fit the dimension of each auditorium, ensuring the best use of space without sacrificing picture quality and comfort.<\/p>\n<div id=\"attachment_78379\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78379\" class=\"size-full wp-image-78379\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main5.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095430\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main5.jpg 1000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095430\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main5-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095430\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main5-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095430\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main5-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095430\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main5-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095430\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main5-437x291.jpg 437w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095430\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main5-690x460.jpg 690w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-78379\" class=\"wp-caption-text\">\u25b2 Pixar\u2019s Elio screened on Samsung Onyx featuring luxury seating for a premium cinema experience<\/p><\/div>\n<p>With <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Onyx<\/a>, every seat in the theater offers a reliable high-quality visual experience \u2014 no edge distortion or resolution loss \u2014 ensuring that the entire audience is fully immersed in the story. The combination of optimized space, enhanced comfort and stunning visuals elevates the overall cinema experience.<\/p>\n<div id=\"attachment_78380\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78380\" class=\"size-full wp-image-78380\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main6.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095451\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main6.jpg 1000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095451\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main6-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095451\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main6-950x535.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095451\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main6-664x374.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095451\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main6-437x246.jpg 437w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-78380\" class=\"wp-caption-text\">\u25b2 Samsung Onyx empowers theaters to deliver a premium cinema experience and luxury dining for customers.<\/p><\/div>\n<h5><strong>Consistency\u00a0<\/strong><strong>\u2014\u00a0<\/strong><strong>Reliable Viewing Quality With Smarter Management Tools<\/strong><\/h5>\n<p>We go to the theater to be transported \u2014 to lose ourselves in the world of a story. But experiences in traditional projection-based theaters can deteriorate with picture quality that varies depending on the age and condition of the equipment.<\/p>\n<p>Samsung\u2019s Cinema LED screen, on the other hand, features an \u2018Auto Calibration Solution\u2019 that automatically adjusts color consistency across each module, ensuring optimal picture quality \u2014 not just at installation, but every step of the way through ongoing maintenance.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Onyx<\/a> also offers the industry\u2019s first and longest 10-year warranty for cinema LED,<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>2<\/sup><\/a>\u00a0raising the bar for long-term reliability in cinema technology.<\/p>\n<div id=\"attachment_78381\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78381\" class=\"size-full wp-image-78381\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main7.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095519\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main7.jpg 1000w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095519\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main7-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095519\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main7-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095519\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main7-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095519\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main7-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095519\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main7-437x291.jpg 437w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095519\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main7-690x460.jpg 690w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-78381\" class=\"wp-caption-text\">\u25b2 Samsung Onyx, an out-of-this-world cinema LED display<\/p><\/div>\n<p>Since debuting the world\u2019s first Cinema LED screen in 2017, <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Onyx<\/a> has built strong partnerships with major global film studios, earning trust and recognition across the industry. As the leader in Cinema LED technology, Samsung is committed to pushing boundaries \u2014 so the magic of the movies is always seen exactly as it was meant to be.<\/p>\n<p>With <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/led-signage\/indoor-led\/onyx-32-8ft-cinema-led-display-screen-lh025icdsas-za\/?cid=dis-btb-mrg-dis-us-other-sea-0325-223-na-na-na-MRG_DISPLAY_NA_LEES_LED_PL_ONYX_25-03&amp;attributioncampaignid=701Hp000001jyvJIAQ&amp;r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Samsung Onyx<\/a>, the future of premium cinema is brighter, clearer and more immersive than ever before.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/business\/displays\/\" title=\"B2B Display (general)\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/01120038\/B2B-Display-General.png\" alt=\"B2B Display (general)\">\n\t\t<\/a>\n\t<\/div>\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\"><sup>1<\/sup><\/a>\u00a0Digital Cinema Initiatives (DCI) is a consortium of major film studios established to define specifications for an open architecture in digital cinema systems.<\/h6>\n<h6><a href=\"#_ftnref2\" name=\"_ftn2\"><sup>2<\/sup><\/a> Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>The cinema industry is undergoing a profound transformation. As audiences increasingly seek premium and luxury experiences, theaters are evolving to deliver immersive, differentiated environments \u2014 and Samsung Electronics is at the forefront of this revolution. Raising the bar for cinema innovation, Samsung unveiled the latest model of\u00a0Onyx (ICD)\u00a0in March. The next generation of cinematic experiences [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29729,29718],"tags":[12200,29696,223,17460],"blue-badge":[],"class_list":["post-78373","post","type-post","status-publish","format-standard","hentry","category-product-enterprise-display","category-product-enterprise","category-product","tag-cinema-display","tag-digital-display","tag-display","tag-samsung-onyx"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095451\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main6-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10095451\/Samsung-TVs-and-Displays-Samsung-Onyx-CinemaCon-2025-Future-of-Cinema_main6-432x286.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":250,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/78373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=78373"}],"version-history":[{"count":7,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/78373\/revisions"}],"predecessor-version":[{"id":78439,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/78373\/revisions\/78439"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=78373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=78373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=78373"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=78373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}