{"id":78523,"date":"2025-04-17T09:00:10","date_gmt":"2025-04-17T13:00:10","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=78523"},"modified":"2025-04-17T09:00:41","modified_gmt":"2025-04-17T13:00:41","slug":"samsung-art-store-expands-to-2025-samsung-tv-lineup-bringing-fine-art-to-millions-of-homes","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-art-store-expands-2025-samsung-tv-lineup-bringing-fine-art-to-millions-of-homes\/","title":{"rendered":"Samsung Art Store Expands to 2025 Samsung TV Lineup, Bringing Fine Art to Millions of Homes"},"content":{"rendered":"

Samsung Electronics continues to shape how people experience art at home by expanding access to the Samsung Art Store<\/a>, a premium digital platform for fine art exclusively available on Samsung Smart TVs. For the first time, the Samsung Art Store<\/a> will be available on 2025 Samsung Neo QLED 8K, 4K and QLED models<\/a>, along with the 2025 Frame and Frame Pro<\/a>, making art from the world\u2019s leading artists, museums and galleries more accessible than ever.<\/p>\n

The Samsung Art Store<\/a> is the #1 TV art subscription service globally, available in 115+ countries and growing. It offers access to a vast catalog of 3,000+ artworks from more than 1,000 artists, in collaboration with leading institutions such as The Metropolitan Museum of Art and Mus\u00e9e d’Orsay.<\/p>\n

Since launching in 2019, the platform has seen tremendous growth and success on The Frame, and Samsung is excited to bring it to even more Samsung Smart TV owners. Now in its seventh year, the Samsung Art Store<\/a> growth remains strong, with subscriptions increasing by more than 70% globally <\/strong>year-over-year since February 2024. Within the U.S. alone, subscribers are viewing over 400 million hours of art annually<\/strong>.<\/p>\n

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The Samsung Art Store<\/a> has also made incredible strides in adding new pieces to its unmatched and ever-growing library of artworks, growing the total number of artworks since launch by 233%. <\/strong>More recently, Samsung has made exclusive partnerships for modern and contemporary artworks the focus of its acquisition strategy, with exclusive collections from leading institutions like The Museum of Modern Art and Art Basel, with more coming this year.<\/p>\n

\u201cWe are proud of the surge in demand for Samsung-curated digital fine art experiences, which serves as a testament to the enduring trust and loyalty of our customers,\u201d said Cathy Oh, VP & Head of Marketing, Samsung TV & Mobile Services and Samsung Ads. \u201cWe are deeply committed to shaping the future of the TV industry and delivering services that enrich people\u2019s lives.\u201d<\/p>\n

Now, with the Samsung Art Store<\/a> expanding to the 2025 Neo QLED 8K, 4K and QLED lineups<\/a>, the world\u2019s largest fine art platform for TVs is set to reach an even larger audience.<\/p>\n

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Jen Stark\u2019s Cosmographic (detail) (2014) shown on the Neo QLED 4K (QN70F)<\/p><\/div>\n

You can experience the Samsung Art Store<\/a> with stunning visuals and in vivid detail on the new 2025 Neo QLED 8K, 4K and QLED lineup by displaying vibrant artworks like Vincent van Gogh\u2019s \u201cStarry Night\u201d (1889), Fred Tomaselli\u2019s \u201cIrwin\u2019s Garden\u201d (2023), and Jen Stark\u2019s \u201cCosmographic\u201d (2014).<\/p>\n

Elevating Home Art Experiences with Art Basel Hong Kong Collection<\/strong><\/h5>\n

Also new this year, you can access a brand-new curated collection<\/a> of 23 select works from Art Basel Hong Kong\u2019s renowned galleries, exclusively available only on the Samsung Art Store. The collection includes renowned artworks from artists such as Ticko Liu, Jimok Choi, Bae Yoon Hwan and more.<\/p>\n

Additionally, as the Official Art TV of Art Basel, visitors to the Samsung activation at Art Basel Hong Kong last month were able to step into an immersive installation<\/a> at the premier global art fair and experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.<\/p>\n

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Artist Marc Dennis is standing inside the Samsung ArtCube at Art Basel Hong Kong, surrounded by his artworks<\/p><\/div>\n

Art Basel Hong Kong is the second collection in a quarterly series that will be available on the Samsung Art Store<\/a>, which follows the recent launch for Art Basel Miami Beach<\/a> last year.<\/p>\n

Later this year, collections from both Art Basel in Basel and Art Basel Paris will also be available, delivering even more value and premium offerings.<\/p>\n