{"id":79214,"date":"2025-06-05T15:00:17","date_gmt":"2025-06-05T19:00:17","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=79214"},"modified":"2025-06-06T15:29:30","modified_gmt":"2025-06-06T19:29:30","slug":"samsung-celebrates-galaxy-s25-edge-launch-with-live-performance-by-doechii-at-edge-nyc","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-celebrates-galaxy-s25-edge-launch-with-live-performance-by-doechii-at-edge-nyc\/","title":{"rendered":"Samsung Celebrates Galaxy S25 Edge Launch with Live Performance by Doechii at Edge NYC"},"content":{"rendered":"

On Friday, May 30th<\/sup>, Samsung Galaxy and Doechii<\/a>, \u2013 both innovators pushing boundaries in music and technology \u2013 united for a private performance at the Edge NYC in Hudson Yards. To celebrate, Samsung hosted a private event 1,100 feet above the ground at the iconic venue.<\/p>\n

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NEW YORK, NEW YORK – MAY 30: A view of the atmosphere during Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/p><\/div>\n

The exclusive performance marked the debut of the Samsung Galaxy S25 Edge<\/a>, a category-defining slim smartphone with pro-level performance and advanced AI capabilities.<\/p>\n

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NEW YORK, NEW YORK - MAY 30: Doechii performs during Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/div><\/div>
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NEW YORK, NEW YORK - MAY 30: Doechii performs during Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/div><\/div><\/div>
<\/a><\/p>\n

On the blue carpet, attendees, creators, and tastemakers took photos using Galaxy S25 Edge<\/a>, with each image being saved to the Samsung Cloud for easy access and secure protection.<\/p>\n

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NEW YORK, NEW YORK – MAY 30: Guests attend Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/p><\/div>\n

Guests had the chance to try out fan-favorite Galaxy AI tools, including Motion Photo, Nightography, and Generative Edit on-site. The \u2018Live on the Edge\u2019 event also featured a series of interactive moments, including a multi-sensory elevator ride and a \u201cswamp in the sky\u201d powered by Google Gemini<\/a>. Guests were immersed in a world as light and effortless as the S25 Edge<\/a>, all culminating in a special performance by the swamp princess herself.<\/p>\n

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NEW YORK, NEW YORK – MAY 30: Malik Mclntyre attends Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/p><\/div>\n

While walking through the swampy d\u00e9cor, guests also took part in a lively scavenger hunt powered by Galaxy AI<\/a>. Hidden throughout were secret \u201cSwamp Drops\u201d that allowed guests to enter to win a special prize.<\/p>\n

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\"NEW
NEW YORK, NEW YORK - MAY 30: A view of the atmosphere during Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/div><\/div>
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NEW YORK, NEW YORK - MAY 30: DJ Miss Milan attends Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/div><\/div><\/div>
<\/a><\/p>\n

Guests went hands on with Galaxy S25 Edge<\/a>, guessing and comparing its weight to ordinary objects, like apples, sunglasses, and more \u2014 showcasing its incredibly light form factor, while still packed with the tools you need from your smartphone.<\/p>\n

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\"NEW
NEW YORK, NEW YORK - MAY 30: Doechii performs during Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/div><\/div>
\"NEW
NEW YORK, NEW YORK - MAY 30: LaQuan Smith attends Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/div><\/div>
\"NEW
NEW YORK, NEW YORK - MAY 30: A view of the atmosphere during Samsung Galaxy S25 Edge launch at Edge at Hudson Yards on May 30, 2025 in New York City. (Photo by Bryan Bedder\/Getty Images for Samsung Galaxy)<\/div><\/div><\/div>
<\/a><\/p>\n

Guests including LaQuan Smith, Malik McIntrye, Joel Moore-Hagan, Jaden Smith, and more joined Doechii \u2013 dressed in White Abyss – and Samsung Galaxy to celebrate the launch of the new ultra-thin Galaxy S25 Edge<\/a>.<\/p>\n

Fans were also invited to tune in via livestream on Samsung\u2019s YouTube channel<\/a>.<\/p>\n

Learn more about Galaxy S25 Edge at Samsung.com<\/a>.<\/p>\n

\n\t\t\n\t\t\"Galaxy\n\t\t<\/a>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

Samsung Galaxy teamed up with Grammy Award-winning Top Dawg Entertainment artist, Doechii<\/strong> to launch the Galaxy S25 Edge<\/a>, the ultra-light and thin smartphone. <\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718,29721],"tags":[25940,30339,30497,40,126],"blue-badge":[],"class_list":["post-79214","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product","category-product-mobile-smartphones","tag-galaxy","tag-galaxy-ai","tag-galaxy-s25-edge","tag-mobile","tag-smartphone"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/06\/04145927\/2217901741-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/06\/04145927\/2217901741-432x286.jpg","primary_category":{"term_id":29721,"name":"Smartphones","slug":"product-mobile-smartphones","term_group":0,"term_taxonomy_id":29721,"taxonomy":"category","description":"","parent":29720,"count":401,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/product-mobile-smartphones\/","term_path":"product\/product-mobile\/product-mobile-smartphones"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/79214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=79214"}],"version-history":[{"count":7,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/79214\/revisions"}],"predecessor-version":[{"id":79269,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/79214\/revisions\/79269"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=79214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=79214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=79214"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=79214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}