{"id":80416,"date":"2025-08-12T11:00:38","date_gmt":"2025-08-12T15:00:38","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=80416"},"modified":"2026-03-04T16:45:06","modified_gmt":"2026-03-04T21:45:06","slug":"samsung-launches-world-first-micro-rgb-tv-setting-new-standard-for-premium-tv-technology","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-launches-world-first-micro-rgb-tv-setting-new-standard-premium-tv-technology\/","title":{"rendered":"Samsung Launches World First Micro RGB TV, Setting New Standard for Premium TV Technology"},"content":{"rendered":"

Samsung Electronics America today announced the official launch of its Micro RGB TV<\/a>, the world\u2019s first1<\/sup><\/a> display to feature a micro-scale RGB LED backlight behind a super big and fully immersive 115-inch screen. This breakthrough display delivers brilliant brightness and hyper-realistic hues, allowing you to indulge in color like never before.<\/p>\n

The category-defining TV is built with Samsung proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro LEDs \u2014 each less than 100\u00b5m in size \u2014 in an ultra-fine pattern behind the panel. Unlike most conventional backlighting, the architecture enables precision control over each red, green and blue LED \u2014 resulting in an industry-first 100% color coverage of BT.2020, an international standard established by the International Telecommunication Union (ITU)2<\/sup><\/a>.<\/p>\n

\u201cMicro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for color accuracy and contrast in consumer displays,\u201d said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. \u201cWith this launch, we\u2019re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.\u201d<\/p>\n

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Powered by the Samsung Micro RGB AI engine3<\/sup><\/a>, this new innovation uses AI processing to finely control the red, green and blue backlight for next-level color expression, as well as optimized picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture. With AI, Micro RGB Color Booster Pro recognizes scenes with dull color tones to intelligently enhance colors across all content for a more vivid and immersive viewing experience.<\/p>\n

Plus, the display features Micro RGB Precision Color, which lends a new level of intense immersion to your movie night. The technology finely and precisely controls colors, adding depth and dimension for a level of detail nearly indistinguishable from real life. Samsung Micro RGB TV<\/a> also received \u2018Micro RGB Precision Color\u2019 certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.<\/p>\n

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Samsung Micro RGB TV<\/a> is designed with our most advanced Glare Free technology to minimize reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, the Micro RGB TV\u2019s<\/a> super slim metal design achieves a sleek, minimalistic profile to compliment any interior.<\/p>\n

With Samsung Vision AI<\/a> integrated, the display offers a smarter viewing experience, enabling features like an upgraded Click to Search4<\/sup><\/a>, powered by Samsung Bixby<\/a>. Viewers can ask Bixby contextual questions about the content on screen and receive natural language answers, as well as access actor bios, related content and real-time recommendations without ever leaving the screen.<\/p>\n