{"id":80468,"date":"2025-08-13T09:00:48","date_gmt":"2025-08-13T13:00:48","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=80468"},"modified":"2025-09-13T14:43:49","modified_gmt":"2025-09-13T18:43:49","slug":"samsung-tv-plus-gets-a-bold-makeover-with-an-intelligent-personalized-experience","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-tv-plus-gets-bold-makeover-intelligent-personalized-experience\/","title":{"rendered":"Samsung TV Plus Gets a Bold Makeover with an Intelligent, Personalized Experience"},"content":{"rendered":"<p><strong>Today, August 13, 2025<\/strong>, <a href=\"https:\/\/www.samsungtvplus.com\/\" target=\"_blank\" rel=\"noopener\">Samsung TV Plus<\/a>, a leading FAST (Free Ad-Supported Streaming TV) service with the <a href=\"https:\/\/news.samsung.com\/us\/samsung-tv-plus-expands-market-lead-nearly-700-channels-now-boasts-1-linear-offering-in-us\/\" target=\"_blank\" rel=\"noopener\">#1 linear offering<\/a>, unveiled a transformative upgrade and the reimagination of how viewers discover and enjoy content. With a sleek new interface, smarter navigation, and AI-driven personalization, <a href=\"https:\/\/www.samsungtvplus.com\/\" target=\"_blank\" rel=\"noopener\">Samsung TV Plus<\/a> is setting a new benchmark in intuitive, effortless entertainment.<\/p>\n<p>This upgraded experience introduces a fully personalized home screen and an immersive browsing experience built around what today\u2019s viewers crave: less scrolling, more discovery. And, it reaffirms Samsung\u2019s leadership in streaming innovation and its commitment to delivering premium TV.<\/p>\n<p>\u201cWith AI at the core and a bold new look, this is our smartest and most visually stunning update yet.\u201d said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. \u201cWith these innovations, we not only bring a highly intuitive and personalized experience to FAST, but also bring the true depth and breadth of our high quality programming to life.\u201d<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsungtvplus.com\/\" title=\"Samsung TV Plus\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/05165224\/Samsung-TV-Plus-NWSRM-Module-2025.png\" alt=\"Samsung TV Plus\">\n\t\t<\/a>\n\t<\/div>\n<h5><strong>Key Features:<\/strong><\/h5>\n<ul>\n<li><strong>Immersive Browsing Experience: <\/strong>A bold new design and interface simplifies navigation, with rich metadata and high-quality imagery providing clearer context and greater confidence in what to watch.<\/li>\n<li><strong>Personalized Home Screen<\/strong>: The all-new home screen adapts to your preferences, learning from your viewing and engagement habits to bring the most relevant channels, shows, and genres to the forefront.<\/li>\n<li><strong>Enhanced Discovery Engine:<\/strong> A turbocharged, machine learning-powered engine that understands your tastes and delivers curated suggestions and top hits, no digging required <a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a>.<\/li>\n<li><strong>Linear-to-VOD Integration:<\/strong> Seamlessly move between linear programming and on-demand to watch your way for the ultimate flexibility.<\/li>\n<li><strong>Live Events Spotlight: <\/strong>Improved discovery for live content like sports, concerts, and breaking news, so viewers never miss a moment.<\/li>\n<\/ul>\n<p>As one of the most transformative user experience enhancements to date, the new <a href=\"https:\/\/www.samsungtvplus.com\/\" target=\"_blank\" rel=\"noopener\">Samsung TV Plus<\/a> sets a bold new standard for FAST platforms and further strengthens Samsung\u2019s leadership in connected home entertainment. Additional press images <a href=\"https:\/\/drive.google.com\/drive\/folders\/1sRkzycO-gRMRnxQHNOCctpAg5m_5e6Cy?usp=sharing\" target=\"_blank\" rel=\"noopener\">HERE<\/a>. For more information on Samsung TV Plus, please visit <a href=\"https:\/\/www.samsungtvplus.com\/\" target=\"_blank\" rel=\"noopener\">samsungtvplus.com<\/a>.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/the-art-of-leisure-slim-aarons-dazzling-summer-scenes-debut-samsung-art-store\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"The Art of Leisure: Slim Aarons\u2019 Dazzling Summer Scenes Debut on Samsung Art Store\u201d \u2013 Read more\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/06\/20114725\/image-125.png\" alt=\"Read more: The Art of Leisure: Slim Aarons\u2019 Dazzling Summer Scenes Debut on Samsung Art Store\u201d\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>The Art of Leisure: Slim Aarons\u2019 Dazzling Summer Scenes Debut on Samsung Art Store\u201d<\/h4>\n\t\t\t\t\t\t\t\t<p>Read more<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h6><strong>About Samsung TV Plus<\/strong><\/h6>\n<h6>Samsung TV Plus is a premium global entertainment service and is the most used streaming app on Samsung Smart TVs. As a leader in FAST, Samsung TV Plus offers hundreds of channels and thousands of shows and movies on-demand in the U.S. Globally, the streaming service carries over 3,500 ad-supported linear channels in 30 countries and is accessible on over 630M active devices. Samsung TV Plus is the exclusive home of <em>Conan O\u2019Brien TV<\/em>, <em>Letterman TV<\/em>, and hundreds of additional exclusive channels available worldwide. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor, and Family Hub. To learn more, visit <a href=\"http:\/\/samsungtvplus.com\/\" target=\"_blank\" rel=\"noopener\">samsungtvplus.com<\/a>. Follow us on <a href=\"https:\/\/www.linkedin.com\/company\/samsung-tv-plus\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/h6>\n<h6><\/h6>\n<h6><strong>How to Watch<\/strong><\/h6>\n<h6>Samsung TV Plus is available on <a href=\"https:\/\/www.samsung.com\/us\/tvs\/\" target=\"_blank\" rel=\"noopener\">Samsung TV<\/a>,<a href=\"https:\/\/www.samsung.com\/us\/mobile\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"> Galaxy<\/a>,<a href=\"https:\/\/www.samsung.com\/us\/computing\/monitors\/smart-monitors\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"> Smart Monitor<\/a>, and<a href=\"https:\/\/www.samsung.com\/us\/explore\/family-hub-refrigerator\/overview\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"> Family Hub <\/a>devices. This includes the 2025 TV series, spanning <a href=\"https:\/\/www.samsung.com\/us\/tvs\/neo-qled\/65-class-neo-qled-8k-tv-qn990f-sku-qn65qn990ffxza\/\" target=\"_blank\" rel=\"noopener\">Samsung Neo QLED 8K<\/a>,<a href=\"https:\/\/www.samsung.com\/us\/tvs\/neo-qled\/65-class-neo-qled-4k-tv-qn90f-sku-qn65qn90fafxza\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"> Neo QLED 4K<\/a>,<a href=\"https:\/\/www.samsung.com\/us\/tvs\/oled-tv\/77-class-oled-tvs95f-sku-qn77s95fafxza\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"> OLED<\/a>, <a href=\"https:\/\/www.samsung.com\/us\/lifestyle-tvs\/the-frame\/65-inch-the-frame-qled-4k-tv-ls03fa-sku-qn65ls03fafxza\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/lifestyle-tvs\/the-frame\/75-inch-class-the-frame-pro-neo-qled-4k-tv-ls03fw-sku-qn75ls03fwfxza\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">The Frame Pro<\/a>, which are powered by <a href=\"https:\/\/www.samsung.com\/us\/tvs\/vision-ai-tv\/\" target=\"_blank\" rel=\"noopener\">Samsung Vision AI<\/a>* for AI enhanced picture and sound, along with new personalized features that bring you closer to all the shows, movies and sports you love.<\/h6>\n<p>&nbsp;<\/p>\n<h6><strong>* <\/strong>Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). Al Upscaling utilizes Al-based formulas. See individual TV model specifications for details.<\/h6>\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\"><sup>1<\/sup><\/a> Functionality available on select 2025 models.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Debuting AI-Powered Personalization, Immersive Browsing, Smarter Discovery and more!<\/p>\n","protected":false},"author":84,"featured_media":80471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718,29728],"tags":[30132,766,22167,125],"blue-badge":[],"class_list":["post-80468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-entertainment","category-product","category-product-home-entertainment-tv-home-theaters","tag-fast","tag-home-entertainment","tag-samsung-tv-plus","tag-television-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/08\/13082033\/samsung-tv-plus-30-30-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/08\/13082033\/samsung-tv-plus-30-30-432x286.jpg","primary_category":{"term_id":29728,"name":"TV &amp; Home Theaters","slug":"product-home-entertainment-tv-home-theaters","term_group":0,"term_taxonomy_id":29728,"taxonomy":"category","description":"","parent":29727,"count":324,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/80468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=80468"}],"version-history":[{"count":5,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/80468\/revisions"}],"predecessor-version":[{"id":80475,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/80468\/revisions\/80475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/80471"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=80468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=80468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=80468"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=80468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}