{"id":80791,"date":"2025-09-03T10:35:02","date_gmt":"2025-09-03T14:35:02","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=80791"},"modified":"2025-09-13T14:48:52","modified_gmt":"2025-09-13T18:48:52","slug":"samsung-unveils-smartthings-meets-ai-home-campaign-ahead-of-ifa-2025","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-unveils-smartthings-meets-ai-home-campaign-ahead-of-ifa-2025\/","title":{"rendered":"Samsung Unveils \u2018SmartThings Meets AI Home\u2019 Campaign Ahead of IFA 2025"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"AI Home: Doing less means more | Samsung\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r5jKT53gh74?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Samsung Electronics Co., Ltd. today unveiled a\u00a0new campaign under the theme \u201cSmartThings Meets AI Home.\u201d The video demonstrates how Samsung\u2019s AI Home delivers innovative, everyday AI experiences that enrich consumers\u2019 lives. Released ahead of IFA 2025, the campaign highlights Samsung\u2019s vision for the AI Home as newly defined by <a href=\"https:\/\/www.samsung.com\/us\/smartthings\/\" target=\"_blank\" rel=\"noopener\">SmartThings<\/a>.<\/p>\n<p>Samsung\u2019s AI Home understands users and adapts to their needs, delivering a personalized AI experience that connects both Samsung and third-party devices through <a href=\"https:\/\/www.samsung.com\/us\/smartthings\/\" target=\"_blank\" rel=\"noopener\">SmartThings<\/a>. The video shows examples of how AI Home enables users to enjoy more quality time and focus on what matters most by doing less at home.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/smartthings\/\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/03101252\/Samsung-AI-Home-2-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/03101259\/Samsung-AI-Home-3-1-690x460.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<p>In the video, <a href=\"https:\/\/www.samsung.com\/us\/smartthings\/\" target=\"_blank\" rel=\"noopener\">SmartThings<\/a> Routine adjusts the air conditioner temperature and lighting, while a single tap on the SmartThings app enables home appliances to manage household chores automatically<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a>. This allows users to enjoy quality family time, comfortable relaxation, and restful sleep. Additionally, through the SmartThings Pet Care service, users can care for their pets even when they are busy.<\/p>\n<p>\u201cWith this campaign, we aimed to highlight Samsung\u2019s AI home experience redefined by AI leadership and SmartThings in a way that truly connects with customers,\u201d said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. \u201cWe will continue to make efforts to bring AI home experiences that make everyday life simpler, more meaningful and more human.\u201d<\/p>\n<p>Starting Sept. 2, the video will appear on outdoor screens at global landmarks such as Times Square in New York and Piccadilly Circus in London, and will also be available on <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung&#8217;s<\/a> official social media channels, including YouTube.<\/p>\n\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">1<\/a> Applicable to appliances connected to the SmartThings App available on Android and iOS devices. Requires routine setup through the SmartThings app. A Wi-Fi connection and a Samsung account are required.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Campaign showcases how Samsung\u2019s AI Home brings comfort and meaning to everyday life<\/p>\n","protected":false},"author":91,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17555],"tags":[953,460,54,458],"blue-badge":[],"class_list":["post-80791","post","type-post","status-publish","format-standard","hentry","category-smart-home-samsung-innovation","tag-artificial-intelligence-ai","tag-ifa","tag-smart-home","tag-smartthings"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/03105039\/Article-Card-2-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/03105039\/Article-Card-2.png","primary_category":{"term_id":17555,"name":"Smart Home","slug":"smart-home-samsung-innovation","term_group":0,"term_taxonomy_id":17555,"taxonomy":"category","description":"","parent":0,"count":80,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/smart-home-samsung-innovation\/","term_path":"smart-home-samsung-innovation"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/80791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=80791"}],"version-history":[{"count":7,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/80791\/revisions"}],"predecessor-version":[{"id":80832,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/80791\/revisions\/80832"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=80791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=80791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=80791"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=80791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}