{"id":81148,"date":"2025-09-30T09:00:00","date_gmt":"2025-09-30T13:00:00","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=81148"},"modified":"2025-11-04T23:12:50","modified_gmt":"2025-11-05T04:12:50","slug":"more-consumers-are-upgrading-switching-to-galaxy-z-series-in-the-us","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/more-consumers-upgrading-switching-to-samsung-galaxy-z-series-us\/","title":{"rendered":"More Consumers are Upgrading, Switching to Galaxy Z Series in the US"},"content":{"rendered":"<p>From the moment <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a> were unveiled on stage at Galaxy Unpacked in July, Samsung\u2019s latest foldables began breaking new ground. Building on the success of <a href=\"https:\/\/news.samsung.com\/us\/meet-samsung-galaxy-s25-edge-engineering-marvel-of-new-slim-hardware-innovation\/\" target=\"_blank\" rel=\"noopener\">new thinner and lighter S series designs<\/a> just over two months ago, <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a> introduced new user experiences that continue to draw <a href=\"https:\/\/news.samsung.com\/us\/galaxy-z-fold7-achieves-record-breaking-milestone-in-the-us\/\" target=\"_blank\" rel=\"noopener\">strong demand<\/a> in the U.S. from new and existing Galaxy users alike.<\/p>\n<p>Loyalty and user satisfaction rates for the Galaxy Z series have been extremely high for years, but the launch of the latest Galaxy Z series devices is an inflection point for the category, broadening the appeal of foldables with refined looks that bring new meaning to thin and light designs, while delivering ultra performance and reliable durability.<\/p>\n<p>Since launch, Samsung\u2019s latest foldables have driven new levels of interest from those coming from other smartphone brands in the U.S. <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a> is garnering the most interest, converting consumers to Galaxy at a record pace compared to previous Flip devices.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-81199\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1-600x400.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/30133555\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1-600x400.png 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/30133555\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1-950x634.png 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/30133555\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1-1536x1025.png 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/30133555\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1-664x443.png 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/30133555\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1-268x178.png 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/30133555\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1-437x291.png 437w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/30133555\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1-690x460.png 690w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/30133555\/Flip7_Eco-Lifestyle-KV_Pocketability_RGB-1.png 1934w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The latest Z series foldables are piquing the interest of those already in the Galaxy ecosystem, too. Users transitioning from S series Ultra models have increased significantly, now making up nearly 30% of <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> purchases. Ultra represents the best of what Galaxy has to offer, and this response indicates consumers understand <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> gives them the Galaxy Ultra experience, plus functionality that is only possible on a foldable device.<\/p>\n<p>This unrivaled interest in the latest generation of the Galaxy Z series set new benchmarks for Samsung foldables during a <a href=\"https:\/\/news.samsung.com\/us\/galaxy-z-fold7-achieves-record-breaking-milestone-in-the-us\/\" target=\"_blank\" rel=\"noopener\">record-setting preorder period<\/a> in July. The strong consumer response seen at launch continues, with <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> purchases currently exceeding the previous generation by 50%.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/\" title=\"Galaxy Z Fold7\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/08\/25130304\/Fold7_Newsroom-Module_LAUNCH.png\" alt=\"Galaxy Z Fold7\">\n\t\t<\/a>\n\t<\/div>\n<p>Both <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a> benefit from being seventh generation foldables, building on years of consumer feedback to tailor experiences to users\u2019 needs. In addition, <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a> offer the trusted feel and powerful benefits of a flagship, bar-type phone \u2014 giving a more universal appeal to the unique foldables form factor. The incredibly thin and light designs of the latest Fold and Flip devices ensure the experience is comfortable, easily portable, and packed with powerful and exciting tools that users can rely on.<\/p>\n<p>As <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a> are more widely embraced, their groundbreaking advancements have an even greater reach. The latest Z series devices introduce powerful AI<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a> \u00a0tools that transform how smartphones are used \u2014\u00a0from the ability to have natural conversations with your device when researching to taking creativity to the next level.<\/p>\n<p>Usage of AI features on Samsung flagship smartphones is incredibly high, mainly on Galaxy S and Galaxy Z series devices \u2014 around 80% of users have tried the experience, and more than two-thirds use them regularly. For the latest devices, the numbers are even higher. Gemini<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>2<\/sup><\/a> and Circle to Search are the most widely used AI features for the latest Z series devices, and helpful tools like Now Brief,<a href=\"#_ftn3\" name=\"_ftnref3\"><sup>3<\/sup><\/a> which made its Z series debut on the seventh generation, are also in the hands of more users than before. Additionally, popular Galaxy AI tools for creativity and communication, like <a href=\"https:\/\/www.samsung.com\/us\/support\/answer\/ANS10000943\/\" target=\"_blank\" rel=\"noopener\">Photo Assist<\/a><a href=\"#_ftn4\" name=\"_ftnref4\"><sup>4<\/sup><\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=xozTl-1jtlw\" target=\"_blank\" rel=\"noopener\">Interpreter<\/a>,<a href=\"#_ftn5\" name=\"_ftnref5\"><sup>5<\/sup><\/a> are seeing some of the highest recurring usage rates.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-81158\" src=\"https:\/\/news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/Z-Fold7_Now_Brief_Copy.jpg\" alt=\"\" width=\"1500\" height=\"1500\" srcset=\"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/uploads\/2025\/09\/Z-Fold7_Now_Brief_Copy.jpg 1500w, https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/uploads\/2025\/09\/Z-Fold7_Now_Brief_Copy-600x600.jpg 600w, https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/uploads\/2025\/09\/Z-Fold7_Now_Brief_Copy-950x950.jpg 950w, https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/uploads\/2025\/09\/Z-Fold7_Now_Brief_Copy-150x150.jpg 150w, https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/uploads\/2025\/09\/Z-Fold7_Now_Brief_Copy-200x200.jpg 200w, https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/uploads\/2025\/09\/Z-Fold7_Now_Brief_Copy-464x464.jpg 464w, https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-content\/uploads\/2025\/09\/Z-Fold7_Now_Brief_Copy-307x307.jpg 307w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n<p>In a short period of time, both <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a> have shaken up the foldables market \u2014 garnering excitement from new and existing users with powerful tools backed by decades of smartphone innovations. The retooled Z series designs are the most recent example of Samsung\u2019s trailblazing advancements in precision engineering that will continue to reshape the Galaxy ecosystem as we head towards 2026 and beyond.<\/p>\n<p>For more information about <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> and\u00a0<a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a>, please visit <a href=\"https:\/\/www.samsung.com\/us\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Samsung.com<\/a>.<\/p>\n<p>Interested in making the switch to Galaxy? Test out the latest features available on\u00a0<a href=\"https:\/\/www.samsung.com\/us\/apps\/one-ui\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">One UI 8<\/a>\u00a0on your current device with\u00a0<a href=\"https:\/\/trygalaxy.com\/\" target=\"_blank\" rel=\"noopener\">Try Galaxy<\/a>.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsungs-one-ui-8-expands-more-galaxy-devices\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"Samsung Begins Official Rollout of One UI 8 to Galaxy Devices \u2013 Read more\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/15103134\/Article-Card-5.png\" alt=\"Read more: Samsung Begins Official Rollout of One UI 8 to Galaxy Devices\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>Samsung Begins Official Rollout of One UI 8 to Galaxy Devices<\/h4>\n\t\t\t\t\t\t\t\t<p>Read more<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">1<\/a> Galaxy AI features will be free to use on supported devices through the end of 2025<\/h6>\n<h6><a href=\"#_ftnref2\" name=\"_ftn2\">2<\/a> Results for illustrative purposes and may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older.<\/h6>\n<h6><a href=\"#_ftnref3\" name=\"_ftn3\">3<\/a> Displays daily select information from select apps (some apps may require internet connection and\/or consent to access data). Personal data intelligence must be enabled.<\/h6>\n<h6><a href=\"#_ftnref4\" name=\"_ftn4\">4<\/a> Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.<\/h6>\n<h6><a href=\"#_ftnref5\" name=\"_ftn5\">5<\/a> Requires Samsung account login and language preset (English and Spanish pre-installed; other languages require free download) Results may vary.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold7\/buy\/galaxy-z-fold7-512gb-unlocked-sku-sm-f966uzkexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7<\/a> purchases continue to outpace previous generations and <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/buy\/galaxy-z-flip7-512gb-unlocked-sku-sm-f766udbexaa\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">Galaxy Z Flip7<\/a> is drawing more users from other smartphone brands than any previous Galaxy Flip<\/p>\n","protected":false},"author":84,"featured_media":81787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718,29721],"tags":[29850,25940,30504,30506,30027,40,126],"blue-badge":[],"class_list":["post-81148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","category-product-mobile-smartphones","tag-foldables","tag-galaxy","tag-galaxy-z-flip7","tag-galaxy-z-fold7","tag-galaxy-z-series","tag-mobile","tag-smartphone"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/04231205\/Article-Card-9-1-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/04231205\/Article-Card-9-1.png","primary_category":{"term_id":29721,"name":"Smartphones","slug":"product-mobile-smartphones","term_group":0,"term_taxonomy_id":29721,"taxonomy":"category","description":"","parent":29720,"count":401,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/product-mobile-smartphones\/","term_path":"product\/product-mobile\/product-mobile-smartphones"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/81148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=81148"}],"version-history":[{"count":13,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/81148\/revisions"}],"predecessor-version":[{"id":81789,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/81148\/revisions\/81789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/81787"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=81148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=81148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=81148"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=81148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}