{"id":81413,"date":"2025-10-15T00:01:29","date_gmt":"2025-10-15T04:01:29","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=81413"},"modified":"2025-11-04T23:22:57","modified_gmt":"2025-11-05T04:22:57","slug":"samsung-electronics-ranks-5th-in-global-brands-for-the-sixth-consecutive-year","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-electronics-ranks-5th-global-brands-sixth-consecutive-year\/","title":{"rendered":"Samsung Electronics Ranks 5th in Global Brands for the Sixth Consecutive Year"},"content":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung Electronics<\/a> today announced it has been recognized by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of \u201cBest Global Brands\u201d each year. For this year\u2019s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.<\/p>\n<p>According to Interbrand, Samsung Electronics\u2019 evaluation was positively influenced by:<\/p>\n<ul>\n<li>Strengthened <a href=\"https:\/\/www.samsung.com\/us\/offer\/ai-just-for-you\/\" target=\"_blank\" rel=\"noopener\">AI competitiveness<\/a> across the company\u2019s business divisions<\/li>\n<li>Enhanced customer experiences through <a href=\"https:\/\/www.samsung.com\/us\/smartthings\/\" target=\"_blank\" rel=\"noopener\">unified integration<\/a> across products<\/li>\n<li>Focused investment in AI-related <a href=\"https:\/\/semiconductor.samsung.com\/\" target=\"_blank\" rel=\"noopener\">semiconductors<\/a><\/li>\n<li>Execution of a customer-centric brand strategy<\/li>\n<\/ul>\n<p>\u201cThrough AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,\u201d said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. \u201cMoving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.\u201d<\/p>\n<p>Under the vision of \u201c<a href=\"https:\/\/news.samsung.com\/us\/samsung-expands-ai-for-all-vision-at-ces-2025-to-bring-ai-everyday-everywhere\/\" target=\"_blank\" rel=\"noopener\">Innovation for All<\/a>,\u201d Samsung consistently strives to make AI accessible to more customers worldwide.<\/p>\n<p>This year, Samsung reinforced its leadership in mobile AI with the continued advancement of <a href=\"https:\/\/www.samsung.com\/us\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\">Galaxy AI<\/a>, aiming to make it available on 400 million devices within the year driving the democratization of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as <a href=\"https:\/\/www.samsung.com\/us\/tvs\/vision-ai-tv\/\" target=\"_blank\" rel=\"noopener\">Vision AI<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/bespoke\/smart\/\" target=\"_blank\" rel=\"noopener\">Bespoke AI<\/a>.<\/p>\n<p>Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with <a href=\"https:\/\/www.samsung.com\/us\/business\/solutions\/samsung-knox\/?msockid=1aac82a6b78b6a001b1b9483b6ae6bb4\" target=\"_blank\" rel=\"noopener\">Samsung Knox<\/a>.<\/p>\n<p>In <a href=\"https:\/\/semiconductor.samsung.com\/\" target=\"_blank\" rel=\"noopener\">semiconductors<\/a>, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.<\/p>\n<p>Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via <a href=\"https:\/\/www.samsung.com\/us\/smartthings\/\" target=\"_blank\" rel=\"noopener\">SmartThings<\/a>.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/galaxy-ai\/\" title=\"Galaxy AI \" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/08\/28173822\/MX-_Galaxy-AI.png\" alt=\"Galaxy AI \">\n\t\t<\/a>\n\t<\/div>\n<h5><strong>Samsung\u2019s Recognized Efforts in Each Business Division<\/strong><\/h5>\n<p><a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\"><strong>Mobile<\/strong><\/a><\/p>\n<ul>\n<li>Leading the mobile AI era and driving the popularization of AI with <a href=\"https:\/\/www.samsung.com\/us\/galaxy-ai\/\" target=\"_blank\" rel=\"noopener\">Galaxy AI<\/a><\/li>\n<li>Strengthening foldable category leadership with the launch of <a href=\"https:\/\/www.samsung.com\/us\/mobile\/phones\/galaxy-z\/\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold7 and Z Flip7<\/a><\/li>\n<li>Enhancing customer trust through strengthened privacy and security technologies<\/li>\n<li>Expanding health services through <a href=\"https:\/\/www.samsung.com\/us\/watches\/\" target=\"_blank\" rel=\"noopener\">advanced wearables<\/a>, <a href=\"https:\/\/www.samsung.com\/us\/apps\/samsung-health\/\" target=\"_blank\" rel=\"noopener\">Samsung Health<\/a> enhancements, and open collaboration<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><a href=\"https:\/\/www.samsung.com\/global\/business\/networks\/?msockid=1aac82a6b78b6a001b1b9483b6ae6bb4\" target=\"_blank\" rel=\"noopener\"><strong>Networks<\/strong><\/a><\/p>\n<ul>\n<li>Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN<\/li>\n<li>Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming<\/li>\n<li>Leading the technical standardization of 6G<\/li>\n<li>Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung\u2019s network technology<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><strong>Visual Display<\/strong><\/p>\n<ul>\n<li>Solidifying global leadership in <a href=\"https:\/\/www.samsung.com\/us\/tvs\/why-samsung-tv\/\" target=\"_blank\" rel=\"noopener\">TVs<\/a>, <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/all-home-theater\/\" target=\"_blank\" rel=\"noopener\">soundbars<\/a>, and <a href=\"https:\/\/www.samsung.com\/us\/computing\/monitors\/gaming\/\" target=\"_blank\" rel=\"noopener\">gaming monitors<\/a><\/li>\n<li>Innovating viewing with rich AI features based on <a href=\"https:\/\/www.samsung.com\/us\/tvs\/vision-ai-tv\/\" target=\"_blank\" rel=\"noopener\">Vision AI<\/a><\/li>\n<li>Enhancing <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/the-frame\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/the-frame\/digital-art-store\/\" target=\"_blank\" rel=\"noopener\">Art Store<\/a> services to deliver personalized art TV experiences<\/li>\n<li>Expanding content offerings through partnerships in <a href=\"https:\/\/www.samsung.com\/us\/tvs\/smart-tv\/samsung-tv-plus\/\" target=\"_blank\" rel=\"noopener\">TV Plus<\/a>, entertainment, gaming, and music<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00a0<\/strong><strong>Digital Appliances<\/strong><\/a><\/p>\n<ul>\n<li>Maintaining global leadership in categories such as <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/refrigerators\/all-refrigerators\/?shop=Buy+Online\" target=\"_blank\" rel=\"noopener\">refrigerators<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/washers\/all-washers\/?shop=Buy+Online\" target=\"_blank\" rel=\"noopener\">washing machines<\/a> through consistent product innovation and advanced AI capabilities<\/li>\n<li>Providing differentiated convenience and advanced AI experiences through <a href=\"https:\/\/www.samsung.com\/us\/smartthings\/experience-smartthings\/#\/\" target=\"_blank\" rel=\"noopener\">SmartThings integration<\/a><\/li>\n<li>Expanding <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/bespoke\/smart\/\" target=\"_blank\" rel=\"noopener\">Bespoke AI<\/a> appliance leadership across energy efficiency, usability, performance, and design<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><a href=\"https:\/\/semiconductor.samsung.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Semiconductor<\/strong><\/a><\/p>\n<ul>\n<li>Operating a diverse portfolio across cloud, on-device, and physical AI applications<\/li>\n<li>Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD<\/li>\n<li>Continuing development and investment in innovative solutions like CMM-D and HBM<\/li>\n<li>Sharing vision and industry leadership through influential tech events<\/li>\n<\/ul>\n<p>Interbrand\u2019s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company\u2019s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world&#8217;s longest-standing brand value evaluations, widely recognized for its credibility.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/more-consumers-upgrading-switching-to-samsung-galaxy-z-series-us\/?r=true&#038;referrer=usnewsroom\" target=\"_self\" class=\"recommended-news\" aria-label=\"More Consumers are Upgrading, Switching to Galaxy Z Series in the US \u2013 See the News\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/10\/03102155\/664x464-14.png\" alt=\"See the News: More Consumers are Upgrading, Switching to Galaxy Z Series in the US\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>More Consumers are Upgrading, Switching to Galaxy Z Series in the US<\/h4>\n\t\t\t\t\t\t\t\t<p>See the News<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n","protected":false},"excerpt":{"rendered":"<p>Samsung recognized for AI leadership and accelerating adoption<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719],"tags":[953,30397,30339,7650,30465,84],"blue-badge":[],"class_list":["post-81413","post","type-post","status-publish","format-standard","hentry","category-corporate","tag-artificial-intelligence-ai","tag-bespoke-ai","tag-galaxy-ai","tag-interbrand","tag-samsung-vision-ai","tag-semiconductor"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/10\/04232251\/BGB25_IG_Brand-Badge_BGB25_Lockup_White-1-scaled-1-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/10\/04232251\/BGB25_IG_Brand-Badge_BGB25_Lockup_White-1-scaled-1-432x286.png","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1027,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/81413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=81413"}],"version-history":[{"count":7,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/81413\/revisions"}],"predecessor-version":[{"id":81816,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/81413\/revisions\/81816"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=81413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=81413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=81413"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=81413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}