{"id":8174,"date":"2016-05-10T09:00:25","date_gmt":"2016-05-10T13:00:25","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=8174"},"modified":"2024-08-06T18:41:02","modified_gmt":"2024-08-06T22:41:02","slug":"kristen-bell-dax-shepard-return-samsungs-new-home-appliance-marketing-campaign","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/kristen-bell-dax-shepard-return-samsungs-new-home-appliance-marketing-campaign\/","title":{"rendered":"Kristen Bell and Dax Shepard Return in Samsung\u2019s New Home Appliance Marketing Campaign"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Behind the scenes with Kristen Bell and Dax Shepard.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q6xEH16_EUc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h6><em>Behind the scenes of Samsung&#8217;s new home appliance campaign with Kristen Bell and Dax Shepard. To download this video, please<a href=\"http:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/05\/09175239\/dl\/2016-BTS-with-Kristen-and-Dax-HA-Cx-V3.mp4\"> click here (<\/a><a href=\"http:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/05\/09175239\/dl\/2016-BTS-with-Kristen-and-Dax-HA-Cx-V3.mp4\">1920&#215;1080).<\/a><\/em><\/h6>\n<p><span class=\"press-release-open\"><strong>RIDGEFIELD PARK, NJ \u2013 May 10, 2016 \u2013<\/strong><\/span> <a href=\"http:\/\/www.samsung.com\/us\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Samsung Electronics America, Inc.,<\/strong><\/a> a leader in home appliance innovations, launched a new advertising campaign this week featuring Kristen Bell and Dax Shepard. The television spots start with Samsung\u2019s game-changing <a href=\"http:\/\/news.samsung.com\/us\/samsung-reinvents-refrigerator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Family Hub\u2122 refrigerator<\/a> and will be part of a larger creative campaign that includes print advertising and digital content.<\/p>\n<p>\u201cAs the ultimate multi-tasking couple, Kristen and Dax are the perfect pair to help launch Samsung\u2019s home appliance products this year,\u201d <strong>said Katie Cheng, Vice President Home Appliance Marketing at Samsung.<\/strong> \u201cWith busy lives, young kids and a home to run, they embody millions of other families looking for new ways to manage their lives and stay connected to one another. Our kitchen and laundry appliances are built to deliver innovations that are meaningful and solve real-life challenges.\u201d<\/p>\n<p>The first ad launching this week is a 60-second spot showcasing Samsung\u2019s Family Hub\u2122, which began airing May 9. Three 30-second spots \u2013 one each for the Family Hub\u2122, AddWash\u2122 and activewash\u2122 \u2013 will round out the rest of the TV ad campaign.<\/p>\n<p>Samsung\u2019s partnership with Kristen and Dax stretches back to 2014 and has spanned multiple product categories for the brand. This is the couple\u2019s second year appearing in Samsung home appliance TV spots, following a highly successful campaign in 2015 for kitchen, laundry and cleaning products.<\/p>\n<p>&#8220;We\u2019ve worked with Samsung for several years now and are always excited to see what products they come up with next. Their new line of 2016 appliances is incredible,\u201d <strong>said Kristen Bell.<\/strong> \u201cThe Family Hub is fantastic &#8211; the way it lets us keep track of our schedules, share photos and even put up our kid\u2019s artwork means we can always keep in touch. Being able to look at your phone while you\u2019re at the grocery store and seeing the inside of your fridge to see what you need saves time and makes everything easier.\u201d<\/p>\n<h4><strong>TV Ads are Part of Broad Integrated Marketing Campaign<u> <\/u><\/strong><\/h4>\n<p>The new home appliance marketing campaign includes an original digital animated film which served as a pre-amble for the overall creative campaign. The digital short film spotlights the Family Hub\u2019s innovative camera feature, which lets consumers view what\u2019s inside their refrigerator from an app on their smartphone. With a humorous slant, the animated short takes a look at what happens inside the fridge when the door closes. The digital film and related digital content will be featured in various forms via in-cinema placements, digital media units, and on brand and influencer social channels.<\/p>\n<p>Additional creative campaign elements beyond TV spots and high-impact print ads include online videos highlighting key Family Hub\u2122 features and a unique integration with Bon Appetit magazine.<\/p>\n<p><em>To view Samsung\u2019s newest TV ads and other Family Hub\u2122 videos, visit the <\/em><em>Samsung USA YouTube page<\/em><em>. To see Samsung\u2019s latest home appliances and other products, visit <\/em><a href=\"http:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>http:\/\/www.samsung.com\/us\/<\/em><\/a><em>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behind the scenes of Samsung&#8217;s new home appliance campaign with Kristen Bell and Dax Shepard. To download this video, please click here (1920&#215;1080). RIDGEFIELD PARK, NJ \u2013 May 10, 2016 \u2013 Samsung Electronics America, Inc., a leader in home appliance innovations, launched a new advertising campaign this week featuring Kristen Bell and Dax Shepard. The [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":8181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29734,29735,29736,29718],"tags":[390,622,618,49,399],"blue-badge":[],"class_list":["post-8174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-appliances","category-product-home-appliances-kitchen","category-product-home-appliances-laundry","category-product","tag-activewash","tag-addwash","tag-family-hub","tag-home-appliances","tag-refrigerator"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/05\/14184509\/kristen-bell-and-dax-shepard-ret.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/05\/14184509\/kristen-bell-and-dax-shepard-ret.jpg","primary_category":{"term_id":29734,"name":"Home Appliances","slug":"product-home-appliances","term_group":0,"term_taxonomy_id":29734,"taxonomy":"category","description":"","parent":29718,"count":199,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-appliances\/","term_path":"product\/product-home-appliances"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/8174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=8174"}],"version-history":[{"count":0,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/8174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/8181"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=8174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=8174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=8174"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=8174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}