{"id":82432,"date":"2025-12-15T09:30:12","date_gmt":"2025-12-15T14:30:12","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=82432"},"modified":"2025-12-12T16:48:17","modified_gmt":"2025-12-12T21:48:17","slug":"samsung-ads-announces-integration-with-amazon-publisher-cloud-to-connect-streaming-browsing-and-shopping-signals","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-ads-announces-integration-amazon-publisher-cloud-connect-streaming-browsing-shopping-signals\/","title":{"rendered":"Samsung Ads Announces Integration with Amazon Publisher Cloud to Connect Streaming, Browsing, and Shopping Signals"},"content":{"rendered":"

Samsung Ads<\/a>, the advanced TV advertising division of Samsung Electronics<\/a>, today announced it has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV<\/a> footprint of Samsung Ads<\/a> with Amazon\u2019s shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads, driving greater reach and relevancy.<\/p>\n

Powered by Amazon Publisher Cloud (APC), a secure solution built on Amazon Web Services (AWS) clean room technology, this collaboration enables brands to combine Samsung’s proprietary off-the-shelf (OTS) segments and device-level signals with Amazon’s shopping, browsing, and streaming insights. Advertisers can now reach high-intent audiences at scale across Samsung’s TV<\/a> and mobile<\/a> ecosystem\u2014including Samsung TV Plus<\/a>, the #1 FAST service on Samsung TVs<\/a>\u2014with post-campaign measurement through Amazon Ads to optimize performance and demonstrate media efficiency. Crucially, the activation is built on durable, privacy-forward infrastructure, enabling brands to confidently engage authenticated viewers through future-proofed, addressable media.<\/p>\n

\u201cCombining viewing behavior with shopping intent creates meaningful opportunities for advertisers to connect with audiences through connected TV,\u201d said Eldad Persky, Senior Vice President, Global Product, Engineering and Business Development, Samsung Electronics<\/a>. \u201cBy securely joining Samsung\u2019s deep understanding of what people watch with Amazon\u2019s signals, we\u2019re enabling advertisers to reach the right audiences at scale more effectively across Samsung\u2019s connected TV platform.\u201d<\/p>\n

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The integration will allow advertisers to activate campaigns on Samsung<\/a> inventory through Amazon Ads with enhanced capabilities such as:<\/p>\n