{"id":82742,"date":"2025-12-26T10:31:42","date_gmt":"2025-12-26T15:31:42","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=82742"},"modified":"2025-12-26T10:56:07","modified_gmt":"2025-12-26T15:56:07","slug":"ces-2026-quest-for-perfect-colorsamsung-to-push-boundaries-of-tv-at-the-first-look","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/ces-2026-quest-perfect-color-samsung-push-boundaries-tv-first-look\/","title":{"rendered":"[CES 2026] Quest For Perfect Color\u2026Samsung to Push Boundaries of TV at The First Look"},"content":{"rendered":"<p>Fifty years ago in 1975, <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> Electronics released the &#8216;Econo TV.&#8217; The company has continued its quest to find and offer the perfect color, upgrading its offerings to color, LCD, LED, and <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/qled-4k-tvs\/\" target=\"_blank\" rel=\"noopener\">QLED TVs<\/a>. During the journey, <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> became the world\u2019s leader in TVs \u2013 20 years running.<\/p>\n<p><iframe loading=\"lazy\" title=\"Quest For Perfect Color [Teaser]\u2502Samsung at CES 2026\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gjPwHRKva6k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This year, <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> Electronics once again elevated the <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/all-tvs\/\" target=\"_blank\" rel=\"noopener\">TV<\/a> experience with &#8216;<a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/all-tvs\/?technology_and_type=Micro+RGB+TVs\" target=\"_blank\" rel=\"noopener\">Micro RGB<\/a>,&#8217; which uses sub-100 \u03bcm red, green and blue LEDs for ultra-precise light control and improved color accuracy. Attention is now focused on what the company will showcase at <a href=\"https:\/\/news.samsung.com\/us\/samsung-ces-2026-the-first-look\/\" target=\"_blank\" rel=\"noopener\">CES 2026<\/a>, the world&#8217;s largest IT and home appliance exhibition. Stay <em>tuned<\/em> for what\u2019s next.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-expands-premium-micro-rgb-tv-lineup-2026-new-sizes-advanced-features\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/16174736\/R95H_FRONT-268x178.jpg\" alt=\"Samsung Expands Premium Micro RGB TV Lineup for 2026 with New Sizes and Advanced Features\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Product<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Expands Premium Micro RGB TV Lineup for 2026 with New Sizes and Advanced Features<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n","protected":false},"excerpt":{"rendered":"<p>Fifty years ago in 1975, Samsung Electronics released the &#8216;Econo TV.&#8217; The company has continued its quest to find and offer the perfect color, upgrading its offerings to color, LCD, LED, and QLED TVs. During the journey, Samsung became the world\u2019s leader in TVs \u2013 20 years running. This year, Samsung Electronics once again elevated [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29728],"tags":[30519,766,340,30510,987,30528],"blue-badge":[],"class_list":["post-82742","post","type-post","status-publish","format-standard","hentry","category-product-home-entertainment","category-product-home-entertainment-tv-home-theaters","tag-ces-2026","tag-home-entertainment","tag-led","tag-micro-rgb-tv","tag-qled-tv","tag-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/25191855\/c6a771af-cc58-4ba6-8f97-f7b80f7ee28b-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/25191855\/c6a771af-cc58-4ba6-8f97-f7b80f7ee28b-424x283.jpg","primary_category":{"term_id":29728,"name":"TV &amp; Home Theaters","slug":"product-home-entertainment-tv-home-theaters","term_group":0,"term_taxonomy_id":29728,"taxonomy":"category","description":"","parent":29727,"count":324,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/82742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=82742"}],"version-history":[{"count":9,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/82742\/revisions"}],"predecessor-version":[{"id":82764,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/82742\/revisions\/82764"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=82742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=82742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=82742"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=82742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}