{"id":83161,"date":"2026-01-06T16:20:08","date_gmt":"2026-01-06T21:20:08","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=83161"},"modified":"2026-01-06T16:20:08","modified_gmt":"2026-01-06T21:20:08","slug":"interview-erwan-bouroullec-blends-sound-and-space-with-music-studio","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/interview-erwan-bouroullec-sound-space-music-studio\/","title":{"rendered":"[Interview] Erwan Bouroullec Blends Sound and Space With Music Studio"},"content":{"rendered":"

Samsung Electronics\u00a0recently\u00a0unveiled<\/a>\u00a0its\u00a0Music Studio\u00a0series of\u00a0Wi-Fi speakers\u00a0at\u00a0The First Look 2026<\/a>\u00a0in Las Vegas.\u00a0Designed for spatial harmony and rich sound,\u00a0the\u00a0Music Studio 5 and Music Studio 7 were\u00a0created\u00a0in collaboration with\u00a0French\u00a0designer Erwan\u00a0Bouroullec. The partnership\u00a0dates back to\u00a0The Serif<\/a>,\u00a0a\u00a0TV\u00a0that\u00a0won\u00a0an\u00a0iF\u00a0Design Gold Award<\/a>\u00a0in 2016\u00a0and redefined\u00a0TV\u00a0design.<\/p>\n

Samsung Newsroom\u00a0spoke\u00a0with\u00a0Bouroullec\u00a0about the ideas\u00a0behind\u00a0the\u00a0speakers\u2019 design\u00a0and\u00a0his\u00a0collaborative\u00a0process with Samsung.\u00a0The following responses have been\u00a0modified\u00a0for clarity and brevity.<\/p>\n

Orb and Dot: Speakers\u00a0That Shape the Color of a Space\u00a0<\/strong><\/h5>\n

Q. What inspired the Music Studio design?<\/strong><\/p>\n

\"\"<\/a>

\u25b2 The Music Studio design reflects Bouroullec\u2019s orb-and-dot concept.<\/p><\/div>\n

Music has the power to surround you and transform your mood and emotions. I see music and sound as air and light: they\u2019re an essential part of a room\u2019s atmosphere. They can change the mood \u2014 even the \u201ccolor\u201d of a space. To me, that was the best place to begin: an essential form to visualize sound.<\/span><\/p>\n

I first drew symbols with an orb and a dot in the middle because this was inherently the skeleton of a \u201ctraditional\u201d speaker. And then the forms came together. A moon-shaped orb would immediately connect the device to the idea of sound and music. Dots would visualize sound through time.<\/p>\n

Of course, whether or not the language resonates depends on one\u2019s imagination and cultural background. But I am happy with the way I was able to express my interpretation of sound and music. It was a joy to build a visual environment that enhances the symbolic and sculptural nature of Music Studio<\/a> \u2014 defined by its orb and the dot at its center.<\/p>\n

A Symphony of Design and Engineering<\/strong><\/h5>\n

Q. How was the experience of collaborating with Samsung on an audio product?<\/strong><\/p>\n

Design is a practice that must go hand in hand with engineering. So of course Music Studio<\/a> was conceived through a close dialogue between design and engineering. Based on my ideas, I first provided a form that engineering could build on. Then there has been a process of pure morphological transformation.<\/p>\n

\"\"<\/a>

\u25b2 Bouroullec collaborated with Samsung on the Music Studio lineup.<\/p><\/div>\n

Because Samsung engineers have a deep, grounded knowledge in sound and technology, the process of developing the form into a product was very pleasant. The engineers\u2019 ideas based on their expertise were inspiring, even.<\/p>\n

Music Studio\u2019s<\/a> circular orb form, inspired by the origins of loudspeakers, connects directly to the geometry of sound. Refined through engineering, the shape evolved to enhance the acoustics while preserving its pure, sculptural presence.<\/p>\n

In the end, the idea wasn\u2019t compromised. Instead, it naturally evolved into a better form that enabled clearer sound and deeper bass. I am a creative person; my instruments are production tools, my notes are materials and my songs are everyday objects. If I were a musician, Samsung would be the most powerful orchestra I could ever play with.<\/p>\n

Harmony: Connecting Sound and Space, Past and Present<\/strong><\/h5>\n

Q. How do you feel about the final product and its fit in users\u2019 spaces?<\/strong><\/p>\n

I aimed to convey an essential elegance through design. Designed to integrate naturally into any interior, Music Studio<\/a> is a timeless and enduring companion for everyday life. In terms of form factor, a sturdy metal mesh front houses the speakers with precision, expressing honesty and function.<\/p>\n

\"\"<\/a>

\u25b2 The Music Studio 5 (left) and Music Studio 7 blend into a range of living spaces, connecting sound to space and familiar experiences with new features.<\/p><\/div>\n

Design always builds on conventions and widely accepted symbols that have been refined over decades \u2014 sometimes over centuries. On the other hand, technology evolves and so does the way we use the devices.<\/p>\n

So a key factor I focused on was to create a design that is both fresh enough to signal a new era in audio and pure enough to seamlessly integrate into various environments. Being \u201cpure\u201d means that Music Studio<\/a> is easily connectable to the history of speakers. Being \u201cfresh\u201d means that it is able to incorporate new ways of experiencing audio content \u2014 like the addition of playlists and podcasts.<\/p>\n

In the end, I believe the design language of Music Studio<\/a> has a simplicity to it that enables it to blend with older functionalities and patterns while heralding newer and more contemporary experiences.<\/p>\n

\n\t\t\n\t\t\"Soundbars\"\n\t\t<\/a>\n\t<\/div>\n
About the Music Studio Series<\/strong><\/h5>\n

\"\"Introduced<\/a> at The First Look 2026, Samsung\u2019s Music Studio<\/a> 5 and Music Studio<\/a> 7 Wi-Fi speakers incorporate technology from Samsung\u2019s Audio Lab and offer connectivity for Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec. Available in black and white, the models can be used as standalone speakers or paired with additional units or Samsung TVs via Q-Symphony for wider stereo sound or a full surround-sound setup.<\/p>\n

About Erwan Bouroullec<\/strong><\/h5>\n

\"\"Erwan Bouroullec, born in 1976, began his design career after studying contemporary art in Paris. He and his brother, Ronan, founded a design studio in 1999 and have since worked with brands including Vitra, Alessi, Kartell, Magis and Hay. Known for an emphasis on simplicity, functionality and natural aesthetics, Bouroullec\u2019s work reflects a minimalist approach.<\/p>\n

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* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, color, pricing, components, performance, availability and capabilities of the product are subject to change without notice.<\/em><\/h6>\n<\/div>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t
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Samsung Electronics\u00a0recently\u00a0unveiled\u00a0its\u00a0Music Studio\u00a0series of\u00a0Wi-Fi speakers\u00a0at\u00a0The First Look 2026\u00a0in Las Vegas.\u00a0Designed for spatial harmony and rich sound,\u00a0the\u00a0Music Studio 5 and Music Studio 7 were\u00a0created\u00a0in collaboration with\u00a0French\u00a0designer Erwan\u00a0Bouroullec. The partnership\u00a0dates back to\u00a0The Serif,\u00a0a\u00a0TV\u00a0that\u00a0won\u00a0an\u00a0iF\u00a0Design Gold Award\u00a0in 2016\u00a0and redefined\u00a0TV\u00a0design. Samsung Newsroom\u00a0spoke\u00a0with\u00a0Bouroullec\u00a0about the ideas\u00a0behind\u00a0the\u00a0speakers\u2019 design\u00a0and\u00a0his\u00a0collaborative\u00a0process with Samsung.\u00a0The following responses have been\u00a0modified\u00a0for clarity and brevity. Orb and Dot: Speakers\u00a0That Shape the […]<\/p>\n","protected":false},"author":92,"featured_media":83166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29743,29718],"tags":[211,229,30519,29835,30536],"blue-badge":[],"class_list":["post-83161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-entertainment-home-audio","category-product","tag-audio","tag-ces","tag-ces-2026","tag-design","tag-music-studio"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/06151014\/Samsung-TVs-and-Displays-Bouroullec-Interview_Main1-1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/06151014\/Samsung-TVs-and-Displays-Bouroullec-Interview_Main1-1-424x283.jpg","primary_category":{"term_id":29743,"name":"Home Audio","slug":"product-home-entertainment-home-audio","term_group":0,"term_taxonomy_id":29743,"taxonomy":"category","description":"","parent":29727,"count":66,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-home-audio\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-home-audio"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/83161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=83161"}],"version-history":[{"count":40,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/83161\/revisions"}],"predecessor-version":[{"id":83221,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/83161\/revisions\/83221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/83166"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=83161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=83161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=83161"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=83161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}