{"id":84013,"date":"2026-02-13T10:39:12","date_gmt":"2026-02-13T15:39:12","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=84013"},"modified":"2026-02-13T10:39:12","modified_gmt":"2026-02-13T15:39:12","slug":"samsung-house-becomes-a-connection-hub-at-milano-cortina-2026","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-house-becomes-a-connection-hub-at-milano-cortina-2026\/","title":{"rendered":"Samsung House Becomes a Connection Hub at Milano Cortina 2026"},"content":{"rendered":"

Located inside the historic Palazzo\u00a0Serbelloni, Samsung House was designed around one central idea: connection. Throughout the Olympic Winter Games Milano Cortina 2026<\/a>,\u00a0the\u00a0space has become a gathering point where athletes, partners, and guests come together to reflect, celebrate and share moments away from competition.<\/p>\n\n

Since opening its doors on February 4, it has quickly become a place where some of the Olympic Winter Games\u2019<\/a> most memorable off-field moments unfold.<\/p>\n

Celebrating Athletes\u00a0On\u00a0and Off the Podium\u00a0<\/strong><\/h5>\n

Just one day after winning gold and setting a new Olympic record in the men\u2019s 5,000-meter Speed Skating event, Norwegian speed skater\u00a0Sander\u00a0Eitrem<\/strong>\u00a0visited Samsung House alongside teammate\u00a0and partner\u00a0Aurora L\u00f8v\u00e5s\u00a0to celebrate his milestone moment. Still wearing his medal,\u00a0Eitrem\u00a0explored the Samsung Heritage Showcase,\u00a0participated\u00a0in the immersive Victory Profile\u00a0experience\u00a0and took selfies using Galaxy Z Flip7 Olympic Edition\u00a0<\/a>\u2014marking the achievement in a space designed for reflection and connection.<\/p>\n

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\nOn February 11, Samsung House welcomed leading\u00a0women\u2019s ice hockey athletes<\/strong>\u00a0from Canada, Finland, Japan, Germany, and the United States. Together, they celebrated the global camaraderie at the heart of their sport.<\/p>\n

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\u25b2\u00a0Team USA Women\u2019s Ice Hockey Captain, Hilary Knight, stops by Samsung House during Milano Cortina 2026.<\/i><\/p>\n

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\u25b2\u00a0Team Germany\u2019s Lilli and Luisa Welcke pose for a Victory Profile during their visit to Samsung House.<\/i><\/p>\n

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\u25b2 \u00a0Team Germany athletes, Ronja Savolainen (left), Michelle Karvinen (middle) and Susanna Tapani (right), enjoy an immersive experience at Samsung House during Milano Cortina 2026.<\/i><\/p>\n

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\u25b2\u00a0Team USA ice hockey players, Britta Curl (left) and Megan Keller (right) connect while visiting Samsung House in Milan.<\/em><\/p>\n

Earlier in the Olympic Winter Games<\/a>,\u00a0Team Samsung Galaxy athlete Zoe Atkin (Team GB)<\/strong>\u00a0stopped by Samsung House before heading to\u00a0Livigno\u00a0to compete in the Women\u2019s\u00a0Freeski\u00a0Halfpipe. The visit offered a brief pause before competition, giving Atkin\u00a0a chance to connect, recharge and capture the moment before stepping onto the world stage.<\/p>\n

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\nEach visit reinforces the role of Samsung House as a shared space where personal stories intersect with global sport.<\/p>\n

Moments Beyond Competition\u00a0<\/strong><\/h5>\n

\"\"<\/a>
\nConnection at Samsung House extends beyond athletes.\u00a0K-pop\u00a0artist and global superstar\u00a0SUNGHOON of ENHYPEN<\/strong>, who previously\u00a0participated\u00a0in the Olympic Torch Relay, visited the space\u00a0at the start of the Olympic Winter Games\u00a0\u2013 bringing\u00a0together fans,\u00a0sport\u00a0and culture in one setting.<\/p>\n

Samsung House also\u00a0welcomed\u00a0International Olympic Committee (IOC) President Kirsty Coventry, who toured the space and met with\u00a0participants during a special gathering that\u00a0celebrated Samsung and the IOC\u2019s shared values of excellence,\u00a0friendship\u00a0and respect.<\/p>\n

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\u25b2\u00a0Won-Jin Lee (left), President and Head of Global Marketing\u00a0Office\u00a0at Samsung Electronics, and Kirsty Coventry (right), President of the IOC, come together during Samsung’s Solve for Tomorrow event at Samsung House during Milano Cortina 2026.\u00a0<\/em><\/p>\n

Designed for\u00a0Openness and\u00a0Connection\u00a0<\/strong><\/h5>\n

From the grand courtyard \u2014 a powerful symbol of connection \u2014 to the spaces tucked throughout Samsung House, and the Olympic Edition Gallery that traces Samsung\u2019s Olympic\u00a0Games\u00a0history<\/a>, the venue invites guests to experience how technology brings athletes and fans closer together.<\/p>\n

Inside Samsung House, under the expansive fresco ceiling, guests gather for conversations that bridge sport,\u00a0culture\u00a0and innovation. In quieter lounge areas, athletes find moments of calm away from competition. Across every room, the design reflects a simple belief: openness brings people closer.<\/p>\n

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\nAs Milano Cortina 2026<\/a> continues, Samsung House\u00a0remains\u00a0a living expression of that idea \u2013 a place where victories are celebrated, stories are shared and meaningful connections are made.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Samsung Unveils Exclusive Galaxy Z Flip7 Olympic Edition, Supporting Athletes\u2019 Entire Milano Cortina 2026 Journey<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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From medalists and musicians to leaders of the Olympic Movement, Samsung House is bringing people together in the heart of Milan<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[30539,817,30365],"blue-badge":[],"class_list":["post-84013","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product","tag-milano-cortina-2026","tag-olympics","tag-paralympics"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/02\/13101656\/THUMB_001-Samsung-House-Becomes-a-Connection-Hub-at-Milano-Cortina-2026-_Newsbody-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/02\/13101656\/THUMB_001-Samsung-House-Becomes-a-Connection-Hub-at-Milano-Cortina-2026-_Newsbody-424x283.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":986,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=84013"}],"version-history":[{"count":6,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84013\/revisions"}],"predecessor-version":[{"id":84033,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84013\/revisions\/84033"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=84013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=84013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=84013"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=84013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}