{"id":84577,"date":"2026-03-16T16:00:44","date_gmt":"2026-03-16T20:00:44","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=84577"},"modified":"2026-03-21T17:59:02","modified_gmt":"2026-03-21T21:59:02","slug":"samsung-supercharges-the-march-madness-fan-experience","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-supercharges-march-madness-fan-experience\/","title":{"rendered":"Samsung Supercharges the March Madness\u00ae Fan Experience"},"content":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\">Samsung Galaxy<\/a> and the National Collegiate Athletic Association\u00ae (NCAA) have announced a multi-year partnership integrating Samsung technology into fan and student-athlete experiences. The collaboration is the latest example of Samsung\u2019s commitment to using its technology to empower <a href=\"https:\/\/news.samsung.com\/us\/samsung-signs-college-football-stars-jeremiyah-love-cade-klubnik-team-galaxy\/\">athletes<\/a>, <a href=\"https:\/\/news.samsung.com\/us\/seize-the-season-with-samsung-and-unrivaled\/\">leagues<\/a>, and <a href=\"https:\/\/news.samsung.com\/us\/samsung-connects-athletes-fans-to-milano-cortina-2026-moments-mobile-innovation\/\">fans<\/a>.<\/p>\n<p>\u201cAt Samsung, we believe the best technology brings people closer to the moments they care about most,\u201d said Keena Grigsby, Chief Marketing Officer and Vice President of Mobile eXperience at Samsung Electronics America. \u201cFrom performance insights for athletes to breakthrough camera innovation that captures the game from entirely new perspectives, we\u2019re excited to elevate the experience for players and fans alike. Fans are going to be see some things this tournament from Samsung they haven\u2019t seen before.\u201d<\/p>\n<p>Samsung\u2019s NCAA partnership is helping fuel the passion that makes college sports exciting and unforgettable during this year\u2019s Men\u2019s and Women\u2019s NCAA basketball tournaments by upgrading the fan experience at the games, on digital platforms, and during studio broadcasts.<\/p>\n<p>\u201cCollege basketball is built on passion and moments \u2014 from the athletes pushing the limits on the court to the buzzer beaters, the upsets, and the plays that make you jump out of your seat,\u201d said Grigsby. \u201cThrough our partnership with the NCAA, Samsung Galaxy is bringing fans closer to the action than ever before, capturing the emotion and the moments that make March Madness unforgettable.\u201d<\/p>\n<p>It\u2019s all kicking off with Samsung\u2019s Galaxy Upgrades campaign, which will elevate the fan experience and make every moment feel like an upgrade.<\/p>\n<p><iframe loading=\"lazy\" title=\"Cameron and Cayden Boozer | NCAA | Samsung\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kgjJPoyqU0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>Helping the Boozer Twins Navigate Collegiate-Athlete Life with <\/strong><a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s26-ultra\/buy\/\"><strong>Galaxy S26 Ultra<\/strong><\/a><strong> and Privacy Display<\/strong><\/h5>\n<p>With the countdown to the March Madness tournament in full swing, <a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> is rolling out a <a href=\"https:\/\/youtu.be\/kgjJPoyqU0Y\">new creative campaign<\/a> featuring college basketball stars and twin brothers Cameron and Cayden Boozer airing across linear, streaming, and digital platforms.<\/p>\n<p>The spots showcase how the new creative capabilities and built-in Privacy Display<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a> make <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s26-ultra\/buy\/\">Galaxy S26 Ultra<\/a> the perfect companion for navigating life on the court, in the classroom, and across campus.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/08110933\/Miracle_KV_2P_Cayden_00346_RGB_ALT2-2-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/08110633\/Miracle_KV_2P_RGB_Boozer_Cam_01669_ALT2-690x460.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<h5><strong>Upgrading the Fan Experience On and Off the Court<\/strong><\/h5>\n<p><a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> is helping fans see what a real upgrade feels like with Galaxy. In partnership with House of Highlights, <a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> will be upgrading the moment for fans with <a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> devices and merchandise, and sharing the excitement <a href=\"https:\/\/x.com\/SamsungMobileUS?lang=en\">on social media<\/a>.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> will also take its innovative approach to the skies, offering fans spectacular live drone shows on March 20 outside The Phillies Ballpark following first round action in Philadelphia, and again on April 3 at Men\u2019s Final Four\u00ae Fan Fest during the Men\u2019s Final Four Weekend in Indianapolis.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> Galaxy is returning as the presenting sponsor of the NCAA Super Saturday Practice at Mortgage Matchup Center in Phoenix on April 4 ahead of the women\u2019s national championship game. Fans who attend the free surprise and delight event can take part in the Samsung Courtvision Challenge, taking shots on the court inspired by Samsung Galaxy camera features.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-unveils-galaxy-s26-series-most-intuitive-galaxy-ai-phone-yet\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/02\/25143558\/Galaxy-S26Ultra_Plus_S26_Hero-Color-Family-268x178.jpg\" alt=\"Samsung Unveils Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Mobile<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Unveils Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h5><strong>Connecting Athletes and Fans <\/strong><\/h5>\n<p>Throughout the tournament, catch the biggest moments from buzzer beaters to bracket-busting upsets with <a href=\"https:\/\/www.instagram.com\/houseofhighlights\/\" target=\"_blank\" rel=\"noopener\">House of Highlights sponsored by Samsung Galaxy. <\/a>Samsung Galaxy will also elevate the viewing experience via studio, broadcast, and digital integrations and will be a part of Bleacher Report\u2019s Courtside Cam offering fans an inside look at select Men\u2019s and Women\u2019s tournament games.<\/p>\n<p>Samsung Galaxy and NCAA will collaborate across additional sports throughout the year to bring new experiences to fans and continue to recognize the extraordinary achievements of college athletes.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s26-ultra\/buy\/\" title=\"Galaxy S26 Series\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/01\/01202144\/2026-Product-Banner-Refresh-1.png\" alt=\"Galaxy S26 Series\">\n\t\t<\/a>\n\t<\/div>\n<p>\u201cWe are excited to partner with Samsung Galaxy and value their continued commitment to supporting student-athletes, their presence will help elevate fan and athlete connections,\u201d said Ellen Lucey, Director of Championships Engagement for the NCAA. \u201cWe look forward to working with Samsung Galaxy to create engaging environments during March Madness and beyond.\u201d<\/p>\n<p>Follow along with all the action on <a href=\"https:\/\/www.facebook.com\/samsungelectronics\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/samsungmobileusa\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/@samsungus?lang=en\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>, <a href=\"https:\/\/x.com\/SamsungUS?lang=en\">X<\/a>, and <a href=\"https:\/\/www.youtube.com\/@SamsungUSNewsroom\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">1<\/a> Must be enabled in settings.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Galaxy is the official smartphone of the NCAA<br \/>\n<br \/>\nFan- and student-athlete-focused collaboration to include live activations, special content, and fan experiences throughout the 2026 Men\u2019s and Women\u2019s NCAA basketball tournaments and beyond<\/p>\n","protected":false},"author":92,"featured_media":84710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[25940,30546,30549,30550,26499],"blue-badge":[],"class_list":["post-84577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","tag-galaxy","tag-galaxy-s26-series","tag-march-madness","tag-ncaa","tag-team-galaxy"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/12151500\/Miracle_Boozer_KV_2P_RGB_Combined_M3_RGB_Clean-2-600x600.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/12151500\/Miracle_Boozer_KV_2P_RGB_Combined_M3_RGB_Clean-2-424x283.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":982,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=84577"}],"version-history":[{"count":11,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84577\/revisions"}],"predecessor-version":[{"id":84789,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84577\/revisions\/84789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/84710"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=84577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=84577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=84577"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=84577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}