{"id":84592,"date":"2026-03-09T12:58:49","date_gmt":"2026-03-09T16:58:49","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=84592"},"modified":"2026-03-09T12:58:49","modified_gmt":"2026-03-09T16:58:49","slug":"samsung-electronics-marks-20-consecutive-years-as-the-worlds-no-1-tv-brand","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-electronics-marks-20-consecutive-years-as-the-worlds-no-1-tv-brand\/","title":{"rendered":"Samsung Electronics Marks 20 Consecutive Years as the World\u2019s No.1 TV Brand"},"content":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung Electronics<\/a> announced that it ranks as the world\u2019s No.1 <a href=\"https:\/\/www.samsung.com\/us\/tvs\/\" target=\"_blank\" rel=\"noopener\">TV brand<\/a> for the 20th consecutive year \u2014 marking two decades as the global leader in the television industry.<\/p>\n<p>Samsung has held the top position in the global TV market since 2006, and according to market research firm Omdia, the company recorded a <strong>29.1%<\/strong> share of the global TV market in 2025. This achievement reinforces Samsung leadership across premium, ultra-large and next-generation display technologies.<\/p>\n<p>Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by <a href=\"https:\/\/www.samsung.com\/us\/tvs\/neoqled-tv\/\" target=\"_blank\" rel=\"noopener\">Neo QLED,<\/a> <a href=\"https:\/\/www.samsung.com\/us\/tvs\/oled-tvs\/highlights1\/\" target=\"_blank\" rel=\"noopener\">OLED<\/a> and <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/all-tvs\/?technology_and_type=The+Frame,The+Sero,The+Serif,The+Terrace\" target=\"_blank\" rel=\"noopener\">lifestyle TVs<\/a>. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.<\/p>\n<p>\u201cWhen consumers choose a TV, they\u2019re choosing a brand they can trust for years to come,\u201d said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. \u201cOur 20-year leadership in the global TV market reflects that trust \u2014 built on decades of engineering excellence and premium innovation.\u201d<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-presents-your-companion-to-ai-living-first-look-ces-2026\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/04191434\/Samsung-CES-2026_TM-Roh-2-268x178.jpg\" alt=\"Samsung Presents \u2018Your Companion to AI Living\u2019 at The First Look During CES 2026\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Corporate<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Presents \u2018Your Companion to AI Living\u2019 at The First Look During CES 2026<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h5><strong>20 Years of Industry-Defining Innovation<\/strong><\/h5>\n<p>Since first reaching the No.1 position in 2006 with its design-led <strong>Bordeaux TV<\/strong>, Samsung has consistently innovated to reshape the television industry:<\/p>\n<ul>\n<li><strong>2009:<\/strong> The company accelerated the global transition to <strong>LED TVs<\/strong>, setting new standards for slimmer, more energy-efficient displays.<\/li>\n<li><strong>2011:<\/strong> The introduction of <strong>Smart TVs<\/strong> further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.<\/li>\n<li><strong>2015:<\/strong> <strong>The Serif <\/strong>reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.<\/li>\n<li><strong>2017:<\/strong> The company launched <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/the-frame\/\" target=\"_blank\" rel=\"noopener\"><strong>The Frame<\/strong><\/a>, pioneering the <strong>Art TV <\/strong>category by transforming the television into a customizable digital art canvas.<\/li>\n<li><strong>2017:<\/strong> In premium picture quality, Samsung continued to set industry benchmarks with the introduction of <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/qled-4k-tvs\/\" target=\"_blank\" rel=\"noopener\"><strong>QLED TVs <\/strong><\/a>powered by quantum dot technology.<\/li>\n<li><strong>2018:<\/strong> <strong>8K TVs<\/strong> delivered over 33 million pixels \u2014 four times the resolution of 4K.<\/li>\n<li><strong>2020:<\/strong> Samsung introduced <strong>MICRO LED<\/strong> technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.<\/li>\n<\/ul>\n<p>Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today\u2019s <a href=\"https:\/\/www.samsung.com\/us\/tvs\/\" target=\"_blank\" rel=\"noopener\">premium TV standards<\/a>.<\/p>\n<h5><strong>Strengthening Leadership in Premium and Next-Generation TVs<\/strong><\/h5>\n<p>Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded <a href=\"https:\/\/www.samsung.com\/us\/tvs\/micro-rgb\/115-inch-class-micro-rgb-4k-tv-sku-mrn115mr95fxza\/\" target=\"_blank\" rel=\"noopener\"><strong>Micro RGB<\/strong><\/a> models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its <strong><a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/oled-tvs\/\" target=\"_blank\" rel=\"noopener\">OLED<\/a> <\/strong>and <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/tvs\/neo-qled-tvs\/\" target=\"_blank\" rel=\"noopener\"><strong>Neo QLED<\/strong><\/a> lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.<\/p>\n<p>Samsung is expanding its <strong>Mini LED<\/strong> offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in <a href=\"https:\/\/www.samsung.com\/us\/tvs\/vision-ai-tv\/\" target=\"_blank\" rel=\"noopener\"><strong>AI-powered TVs<\/strong><\/a> integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/tvs\/vision-ai-tv\/\" title=\"Vision AI\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/02\/23163157\/Vision-AI-Companion-Updated-4.png\" alt=\"Vision AI\">\n\t\t<\/a>\n\t<\/div>\n<p>With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide \u2014 offering industry-leading technology across multiple price tiers, screen sizes and display innovations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung has ranked the global TV market leader every year since 2006, based on revenue share<\/p>\n","protected":false},"author":84,"featured_media":84593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718],"tags":[30510,29211,29283,30465,5838],"blue-badge":[],"class_list":["post-84592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-entertainment","category-product","tag-micro-rgb-tv","tag-neo-qled","tag-oled","tag-samsung-vision-ai","tag-the-frame"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/09125255\/Samsung-Global-20Y-600x600.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/09125255\/Samsung-Global-20Y-424x283.jpg","primary_category":{"term_id":29727,"name":"Home Entertainment","slug":"product-home-entertainment","term_group":0,"term_taxonomy_id":29727,"taxonomy":"category","description":"","parent":29718,"count":343,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-home-entertainment\/","term_path":"product\/product-home-entertainment"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=84592"}],"version-history":[{"count":2,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84592\/revisions"}],"predecessor-version":[{"id":84595,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84592\/revisions\/84595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media\/84593"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=84592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=84592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=84592"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=84592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}