{"id":84826,"date":"2026-03-21T17:55:20","date_gmt":"2026-03-21T21:55:20","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=84826"},"modified":"2026-03-21T18:01:45","modified_gmt":"2026-03-21T22:01:45","slug":"photos-after-the-buzzer-samsung-galaxy-dazzles-fans-with-a-march-madness-light-show","status":"publish","type":"post","link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/samsung-galaxy-dazzles-fans-march-madness-light-show\/","title":{"rendered":"[PHOTOS] After the Buzzer: Samsung Galaxy Dazzles Fans With a March Madness\u00ae Light Show"},"content":{"rendered":"

The excitement didn\u2019t end with the final buzzer Friday. Fans leaving first round March Madness\u00ae<\/a> games in Philadelphia were treated to a breathtaking postgame light show over the city\u2019s skyline, courtesy of Samsung.<\/p>\n

The display was part of Samsung\u2019s recently announced<\/a> multi-year partnership with the National Collegiate Athletic Association\u00ae (NCAA), which integrates Samsung Galaxy<\/a> technology into fan and student-athlete experiences throughout the tournament and beyond.<\/p>\n

<\/div><\/div>

\"PHILADELPHIA,
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky\/Getty Images for Samsung Galaxy)<\/div><\/div>
\"PHILADELPHIA,
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky\/Getty Images for Samsung Galaxy)<\/div><\/div>
\"PHILADELPHIA,
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky\/Getty Images for Samsung Galaxy)<\/div><\/div>
\"PHILADELPHIA,
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky\/Getty Images for Samsung Galaxy)<\/div><\/div><\/div>
<\/span><\/p>\n

The Philadelphia show was just the start. Spectators at the Men\u2019s Final Four\u00ae Fan Fest in Indianapolis can keep an eye out for another spectacular show on Friday, April 3 ahead of Men\u2019s Final Four games.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t\t\t\t\"Samsung\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t

Apps & Services<\/p>\n\t\t\t\t\t\t\t\t

Samsung Galaxy Store Launches Exclusive Benefits Program for Galaxy Device Users<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
\n\t\t
\n
\"\"

PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky\/Getty Images for Samsung Galaxy)<\/p><\/div>

\"\"

PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky\/Getty Images for Samsung Galaxy)<\/p><\/div>

\"\"

PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky\/Getty Images for Samsung Galaxy)<\/p><\/div>

\"\"

PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky\/Getty Images for Samsung Galaxy)<\/p><\/div><\/div>

<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The excitement didn\u2019t end with the final buzzer Friday. Fans leaving first round March Madness\u00ae games in Philadelphia were treated to a breathtaking postgame light show over the city\u2019s skyline, courtesy of Samsung. The display was part of Samsung\u2019s recently announced multi-year partnership with the National Collegiate Athletic Association\u00ae (NCAA), which integrates Samsung Galaxy technology […]<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29721],"tags":[30546,30549,40,30550],"blue-badge":[],"class_list":["post-84826","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product-mobile-smartphones","tag-galaxy-s26-series","tag-march-madness","tag-mobile","tag-ncaa"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/21174629\/2267639885-600x600.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/21174629\/2267639885-424x283.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":984,"filter":"raw","term_link":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/comments?post=84826"}],"version-history":[{"count":5,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84826\/revisions"}],"predecessor-version":[{"id":84881,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/posts\/84826\/revisions\/84881"}],"wp:attachment":[{"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/media?parent=84826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/categories?post=84826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/tags?post=84826"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/samsung-newsroom-production.barbariangroup.com\/us\/wp-json\/wp\/v2\/blue-badge?post=84826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}